Velvet Rope Playbook

What makes an exclusive circle irresistible? In this episode, we explore the allure of exclusivity and how it can create a ripple effect that amplifies influence and drives desirability. Using the my…

In this episode of The Velvet Rope Podcast, we dive into a driving force behind affluent behavior: the fear of missing out. For the wealthy, it’s not just about money—it’s about access, status, and b…

In this episode of The Velvet Rope Podcast, we dive into the often-overlooked art of exceeding expectations. Success isn’t built on grand gestures alone; it’s in the small, intentional details that l…

In this episode of The Velvet Rope Podcast, we explore what it truly takes to attract and captivate affluent clients. The wealthy don’t just buy products or services—they buy into dreams. They’re dra…

In this episode of The Velvet Rope Podcast, we uncover a rarely discussed truth about the ultra-wealthy: their money has limits. While their resources might buy access to exclusive experiences, luxur…

In this episode, we dive into the fascinating world of subtle persuasion with a story about "Silk Sam," a master of the soft sell. From orchestrating deals in the elegant lobby of the Ritz in Paris t…

In today’s episode, we dive into the whispered legends surrounding The Ivy Vault, a mysterious venture that redefines exclusivity. Unlike traditional clubs or luxury brands, The Ivy Vault operates on…

What happens when a reclusive billionaire, a private island untouched for decades, and a real estate magician collide? Meet Poppy Luxe, the real estate agent who doesn’t just sell properties—she sell…

In today’s bombshell episode, we expose the hidden world of ultra-wealthy dealmakers and social power players. Forget what you thought you knew about networking—this isn’t your average cocktail hour …

In this episode of The Velvet Rope Podcast, we dive into the fascinating world of high-stakes storytelling and salesmanship, featuring the unforgettable tale of "Bordeaux Bobby." Bobby wasn’t just a …

In this episode of The Velvet Rope Podcast, we dive deep into the fascinating and often overlooked role of gatekeepers in the world of affluent clients. Inspired by the story of "Cashmere Charlie," a…

How Jimmy ‘Velvet Suit’ Valentine Taught Me the Secret to Selling to the Rich

The first rule of selling to the ultra-wealthy? Don’t get caught selling. The affluent are hypersensitive to hard pitches …

Welcome to The Velvet Rope Playbook: Selling to the Wealthy with Wit & Style—your exclusive backstage pass to the art of marketing to the affluent. If you’ve ever wondered how to attract high-net-wor…

Benny, a financial savant who sees spreadsheets as poetry, has a simple philosophy: money is logical; people are not. But in the world of luxury marketing and wealth management, understanding people—…

Meet "Velvet Vicky," the unstoppable force of luxury real estate whose presence is as commanding as her sales pitch. From her Gucci tote to her air of unshakable confidence, Vicky Strauss built an em…

In this episode, we dive into the fascinating challenge of marketing to the unsellable elite. Meet "Banker Benny," a billionaire whose tailored suit could pay off a year of mortgages but whose presen…

Are you ready to stop selling like a door-to-door salesman and start selling like the VIP concierge of your dreams? Buckle up—it’s time to ditch the dull sales talk and embrace the glitz, glamour, an…

Luxury isn’t just about products; it’s about the emotions they evoke. The dream of exclusivity isn’t about practicality—it’s about power, status, and the intoxicating feeling of being untouchable. A …