Unofficial Partner Podcast

This is the second episode of Other People’s Money, our regular deep dive in to the world sports investment, with my regular co-host Matt Rogan, one of the co-founders of Two Circles and a serial adv…

Steve Martin and Jamie Wynne-Morgan created and developed the award-winning M&C Saatchi Sport & Entertainment agency over a 20-year period. Six months ago they resigned, and there's been speculation …

What does sport look like from the money side of the equation? 

What’s the investment rationale behind buying a football team, cricket franchise, the new sports tech thing or a sports agency? What are…

Wedge Issues is a new series focused on the business of golf.
Our first guest is the BBC's voice of golf Iain Carter, who leads the corporations coverage of the sport across audio and online at a time…

Let us take you inside the Great Hundred Franchise Sell-Off

The Hundred is the England and Wales Cricket Board’s controversial short form format. This week, the ECB has secured an agreement on a fundi…

Jack Buckner is the former two Olympic Games athlete and 5000 metre European Champion who is now CEO of UK Athletics, the governing body for track and field in Britain. Buckner has held the same posi…

Our regular deep dive in to the latest happenings in sports media, with regular co-hosts Murray Barnett and Yannick Ramcke. 
The episode covers a variety of topics starting with the NFL's strategic mo…

NBC has built an audience for the Premier League in North America, creating a broadcast home for English club football for more than a decade. The television giant's latest six year deal is worth $45…

Sportradar is one of the big beasts of the sports business, providing software, data and content through subscription and revenue share arrangements to sports leagues, betting operators and media fir…

Live from Madrid, The Billion-Euro Club Football Brainstorm.
Big ideas discussed by great panelists from across the European club game, courtesy of ECA Club Connect, the inaugural business summit conv…

The Buy Side is our regular series where we talk to brand side marketers about sport and sponsorship.
Today's guest is Anneliese Mesilati, Head of Brand Activation and Sponsorships, Americas at UBS, …

Everyone agrees the current sports ticketing market doesn't work. It rips off fans, is vulnerable to touts and is an inefficient way to manage supply and demand.
But is regulation the answer?
Labour w…

What is the Invictus Games Foundation and why is it still relevant, ten years after the creation of the first event for injured servicemen and women in London in 2024?
A powerful and important convers…

In the UK 500 pubs closed in 2023. By the end of June it’s predicted 750 will have closed in 2024. It’s stark, there’s no two ways about it.

We asked YouGov again to help us make sense of what’s going…

In 2017, Laura Youngson led a group of women to the top of Mt. Kilimanjaro to play a record-breaking football match with the campaigning group Equal Playing Field to highlight gender inequalities in …

Cause and effect. If this then that. Attribution is the holy grail of marketing. The quest to provide evidence of the impact of a sports sponsorship on the sponsor's business.
The digital era was sup…

The Bundle is our popular long running series that unpicks the latest news to emerge from the sports media and streaming marketplace.
A new feature is The Bundle Bulletin, an accompanying newsletter …

Football shirts are front page news in England and Germany in the last week, so this is a timely conversation about our relationship with sports jerseys, and the nature of their commercial value.
Gue…

The Saudi Question permeates the global sports business conversation from top to bottom. Billions of pounds has been across multiple layers of the industry, including buying players, purchasing forei…