Unofficial Partner Podcast
Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.
- Update frequency
- every 3 days
- Average duration
- 50 minutes
- Episodes
- 500
- Years Active
- 2019 - 2025
480 Chat-UP: The Product-Algo Fit and how AI will attack the sports business
We are jumping into the maze that is artificial intelligence for the first in a series of conversations with decision makers from across the sports business.
Our guest today is Sam Sadi, chief execut…
UP479 Wedge Issues: The Most Interesting Golf Brand You've Never Heard Of
This is an episode of Wedge Issues where we focus on the business of golf, with regular co-host, Jasmine Sanders, The Jazzy Golfer. Today we've got Luke Davies and Jojo Regan, founders of Manors Gol…
UP478 UP Live in Lausanne: How much entertainment can sport take?
A live recording of the Unofficial Podcast, on stage at the Olympic Museum for The SPOT conference.
Guests
Jo Redfern, Futrhood
Damjan Rudež, Former NBA player & Sunset Sports Media Festival Program Dir…
UP477 The Bundle: 'The others are addicts, Apple just haven't been given the hard stuff yet'
The inside gossip from the sports media and streaming business, with co-hosts Yannick Ramcke, the general manager of OTT streaming service OneFootball.
And Murray Barnett, founder of 26 West Consultin…
UP476 The $170billion Question: Gareth Balch on Sports Most Valuable IP
Intellectual Property is the basis of the sports business.
Two Circles have mapped the global market to create a Sports IP Revenue List.
Founder and CEO Gareth Balch has analysed what it says about t…
UP475 Inside Edge: 'India already had a monopoly, now they've got hotels on Park Lane and Mayfair'
Inside Edge is where we overthink the business of cricket, with co-host Mike Jakeman.
Today's guest is Lawrence Booth, Editor of the Wisden Almanack, the conscience of the game.
Released last week, Bo…
UP474 Wedge Issues: The Jazzy Golfer Joins UP
We met Jasmine Sanders aka The Jazzy Golfer when we held our roundtable event at European Tour HQ at Wentworth during the BMW PGA Championship in 2024.
Now she's come on board as a co-host for Wedge …
UP473 What was your Business Moment of the Year? UP goes inside the FEVO Sport Industry Awards judging room
There's a new award category at this year's FEVO Sport Industry Awards - Business Moment of the Year.
And for the first time, the judging process is revealed, as we chair the conversation ahead of th…
UP472 The Business of Swimming
Today we're talking about swimming and so we went to the London Aquatics Center in Stratford, located in the Queen Elizabeth Olympic Park. Obviously the venue for the London 2012 Olympics and Paralym…
UP471 UP Live at EBU: What the FIFA Club World Cup reveals about Free-to-Air in the YouTube era
Guests:
Mark Oliver, Oliver and Ohlbaum
Amy Lee, TV2 Denmark, EBU Member
Tomos Grace - YouTube
Context:
A live podcast recorded at the European Broadcast Union's Annual Assembly in Bratislava.
DAZN has pa…
UP470 Other People's Money: How patient is patient capital when it comes to women's rugby?
Other People's Money is our regular series on sports investment, with Matt Rogan, co-founder of Two Circles.
The Women’s Rugby World Cup kicks off in August, hosted in here in England. The tournament …
UP469 Inside Edge: Overthinking the Business of Cricket
This is the first episode in a new series in which we take the Unofficial Partner sports business conversation and point it at cricket.
Richard is joined by co-host Mike Jakeman, who writes about spo…
UP468 States of Play: Miguel Delaney on Sportswashing
Today's guest is Miguel Delaney, Chief Football Writer for The Independent who talks about his book States of Play: How Sports Washing Took Over Football.
It's described as a scorching account of h…
UP467 The Man Who Signed Michael Jordan: The reality behind the Air Movie, Nike and Matt Damon
Sonny Vaccaro was the pivotal figure behind Michael Jordan's groundbreaking deal with Nike, which remains one of the most storied contracts in sports business history. So good they made a movie about…
UP466 Who's watching women's sport? New Sky Sports data challenges the industry's story on where the opportunity lies
The commercial growth of women’s sport is dependent on the audience question: Who is watching?
To help frame the answer, we been given an exclusive preview of major new research in to women's sport f…
UP465 The Bundle: The Relevent pitch deck; Bach's NBC farewell; Baller, Sidemen and the next streaming war
Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, f…
UP464 Other People's Money: How to pitch to a VC
Other People's Money is our regular series on sports investment, with co-host Matt Rogan, co-founder of Two Circles.
Our guest today is Gabbie Swycher, Principal at Redrice Ventures, a venture capital…
UP463 Ticketing is a terrible experience, so who's to blame?
Nobody's ever happy with the process of buying event tickets.
Why's it so hard?
Join us in an enlightening discussion with David Hornby of SecuTix and Stuart Cain, CEO of Warwickshire County Cricket …
UP462 The Big Idea: Where we talk about the work
The Big Idea is our series where we dissect and talk about campaigns and ideas and creative in sports marketing, with regular co-host Simon Moore, the award-winning creative director.
Today the perso…
UP461 Are You Advising or Selling? Conflict of Interest in the Sponsorship Industry
New research from The Gemba Group suggests a credibility problem for the sports sponsorship industry arising when agencies both advise brands on sponsorship opportunities and sell rights for those sa…