Unofficial Partner Podcast

Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.

Leadership Sports Management Business Tech Marketing Soccer Sport Finance Media

Update frequency: every 3 days
Average duration: 50 minutes
Episodes: 500
Years Active: 2019 - 2025

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E40: The Diversity Question

This week we're talking about why the sports business looks like it does, which is predominantly white, male and middle class.Our guest is Pranav Soneji, co-founder of Livewire Sport, who have launch…

00:43:16 | Thu 23 Jan 2020

E39: Alex Fynn

This week we talk to Alex Fynn the former Saatchi and Saatchi adman turned author who played influential roles at two pivotal moments in football’s recent history. In the 1980s Alex was commissined b…

00:50:58 | Thu 16 Jan 2020

E38: Arron Shepherd - The Goat Agency

This week we talk to Arron Shepherd, the co-founder of The Goat Agency, the influencer marketing agency at the company’s headquarters on Finsbury Square in London.

In 2015 Arron launched Sportlobster,…

00:48:59 | Wed 08 Jan 2020

E37 Andrew Croker

This week Richard and Sean head to the Wimbledon home of sports business legend Andrew Croker to talk about his life and career. It’s a story that boasts an extraordinary cast of extraordinary charac…

01:03:02 | Thu 19 Dec 2019

E36: Vicky Gosling

This week we went to the BOA’s Headquarters in New Cavendish St to meet Vicky Gosling OBE, chief executive of GB Snowsport. Vicky had a highly successful 21 year career in the Royal Air Force, rising…

00:39:02 | Thu 12 Dec 2019

E35: Sports News Lobby

This week we talk to two of the most influential sports news journalists working today. Martyn Ziegler is Chief Sports Reporter of The Times and Sunday Times newspapers and Martha Kelner has recently…

00:38:32 | Thu 05 Dec 2019

E34: The Football Business Episode

This week’s guests are Mark Catlin and Kevin Rye.

Former Bury director and Spanish telecommunications business leader Mark Catlin is chief executive of Portsmouth football club, and a recent winner of…

00:33:15 | Thu 28 Nov 2019

E33: Oli Slipper

This week Richard and Sean head to Putney to talk to Oli Slipper about the expensive mistakes that await sport’s OTT boom; the secret of the Maradona documentary and commercial appeal of long form sp…

00:41:57 | Thu 21 Nov 2019

E32: Henry Chappell - Pitch Marketing Group

This week we talk to Henry Chappell in Pitch Marketing Group's Soho office overlooking the NCP Car Park on Brewer Street, which is now above a posh boutique but used to be a really good vintage magaz…

00:43:58 | Thu 14 Nov 2019

E31: Sam Seddon - IBM

This week Richard and Sean go to IBM’s headquarters on the South Bank to talk to Sam Seddon who guides the company’s relationship with the sport sector, most notably their long time partnerships with…

00:35:05 | Thu 07 Nov 2019

E30: Ellie Norman - F1

Ellie Norman was Head of Advertising and Sponsorship at Virgin Media when Sean Bratches asked her to become the first ever Head of Marketing for Formula One. That was 2017 and much has happened on he…

00:39:41 | Thu 31 Oct 2019

E29: Richard Ayers’ Bellwether beard

Richard Ayers has been selling the future for his whole career, since teaching John Humphreys to read out the BBC Today Programmes’ website address, to his current guise as a thought leader in sport’…

00:44:02 | Wed 23 Oct 2019

E28: David Bedford

This week Richard and Sean visit the Hampstead home of Dave Bedford, legendary runner and 10,000 metre world record holder who played a pivotal role in the London Marathon for over three decades. We …

00:43:48 | Thu 17 Oct 2019

E27: Mums In Sport

This week Richard and Sean meet Claire Parnell, Emma Newell and Laura Weston the organisers of a vital new business network called the Mums in Sport Community (Misc) - a positive, supportive communit…

00:42:21 | Wed 09 Oct 2019

E26: Poachers Turned Gamekeepers

What’s it like moving from brand marketer to rights holder? We talk to Nathan Homer and Tim Ellerton, two high profile sports business execs who have made the jump and have tales to tell.

Nathan was G…

00:51:13 | Thu 03 Oct 2019

E25: Is Paris now the centre of Europe's sports market?

This week's guest is Lucien Boyer who we interviewed at the private members club, Home House.

Lucien is the Chairman and Co-Founder of the Global Sports Week, which launches in February 2020 in Paris.…

00:41:33 | Thu 26 Sep 2019

00:47:24 | Wed 28 Aug 2019

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