Unofficial Partner Podcast

In this week’s podcast, Richard and Sean take Harry The Talented Intern to visit the brand new London HQ of The Athletic, the sports publishing launch that has caught the attention of everyone in the…

This week’s guest is Dame Heather Rabbatts

Heather began her career as a Barrister at Law, before becoming a government advisor and chief executive of Lambeth Council, making her the youngest local a…

Elliot Richardson is co-founder and chair of Dugout, the football media company co-owned by some of the world’s biggest football clubs, including Real Madrid, Barcelona, Chelsea, Bayern Munich and Ma…

Faris Yakob is an award winning advertising strategist, creative director, writer and public speaker.

He was chief innovation officer at Naked Communications in the noughties and his book Paid Attenti…

Ed Smith is the former test cricketer turned writer and TMS commentator who is now the chair of England cricket selectors and co-founder of the Institute for Sports Humanities.

Jackie Fast was robbed! The sponsorship entrepreneur was the stand out star of Lord Sugar’s reality business show only to get the short stubby finger of fate in the boardroom. We talk about what it w…

To understand Facebook’s relationship with live sport, it’s a good idea to talk to one of its key architects. Peter Hutton's move to the social media giant in 2018, set expectations of a new sports r…

This week Richard and Sean delve deep in to esports following Google’s big launch at E3, the gaming expo in LA.

We talk cloud based streaming platforms, find out how in-game programmatic media works, …

If you work in the sports business, you’ve probably heard of Nick Keller.

He's the driving force behind Benchmark, the BT Sport Industry Awards, Beyond Sport and several other prominent sports biz ven…

Sport’s missing billions

Global brand spend on sports sponsorship will grow four per cent this year to £35 billion (US$46 billion), according to recent findings from Two Circles. But the report made t…

Rory is Vice Chairman at advertising agency Ogilvy in the UK and author of a new book: Alchemy, The surprising Power of Ideas which don't make Sense. He has variously been President of the IPA, Chair…

This week’s guests are sports biz guru Tim Crow and Derek Pringle, the former England test cricketer turned journalist and author. We explore the links between the original breakaway ‘cricket circus’…

Groundbreaking sports editor Alison Kervin talks about The Mail on Sunday’s award winning concussion campaign, from the early resistance of sports governing bodies to the role of the media and sponso…

As founder and editor of Loaded magazine in the 1990s, James Brown (@jamesjamesbrown) was the architect of Lad culture, the influence of which pervades the football media landscape today. A lifelong …

There's a bit in the podcast with Paul Hawksbee when he talks about how much previous knowledge you have to assume in the reader for a joke to work. This is a point that many people get wrong and it …