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Unofficial Partner Podcast - Podcast

Unofficial Partner Podcast

Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.

Leadership Sports Management Business Tech Marketing Soccer Sport Finance Media
Update frequency
every 3 days
Average duration
50 minutes
Episodes
500
Years Active
2019 - 2025
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E60: Completely OTT

E60: Completely OTT

Today we talk to Yannick Ramcke, who has established a reputation for being one of the most insightful observers of the sports media market and specifically the convergence of tech platforms, and the…
00:45:12  |   Wed 08 Apr 2020
E59: The future is female

E59: The future is female

This podcast is a conversation about the commercial questions hanging over women’s sport. It was organised by Lisa Parfitt, the managing director of Engine Sport, who helped us pull together two grea…
00:30:29  |   Tue 07 Apr 2020
E58: Talking to Garry Dods

E58: Talking to Garry Dods

Garry Dods is founder of the sports marketing agency We Are Fearless. the week before we recorded this interview me and Sean were at the European Sponsorship Awards and saw Garry and his team win the…
00:37:07  |   Mon 06 Apr 2020
E57: The Branding of Daniel Geey

E57: The Branding of Daniel Geey

Daniel Geey is a sports lawyer and a partner at Sheridans, an author of Done Deals a book about football transfers, he has a blog and a podcast of his own and appears regularly on news and sports cha…
00:50:38  |   Thu 02 Apr 2020
E56: Steve Martin Down Under

E56: Steve Martin Down Under

Today’s podcast guest is Steve Martin, Global CEO of M&C Saatchi Sport and Entertainment.We interviewed Steve last year, when he announced he was relocating from the agency's Soho office to Sydney, A…
00:26:46  |   Wed 01 Apr 2020
E55: A brand view with Ben Blanco

E55: A brand view with Ben Blanco

Today's conversation is about how one of the world's biggest sponsors tackles the shutdown in the sporting calendar. For this we sought the views of Ben Blanco, currently the global sponsorship lead …

00:38:19  |   Tue 31 Mar 2020
E54: The Opta Story

E54: The Opta Story

Aidan Cooney is founder and CEO of InCrowd, the fan experience technology company and is probably best known as the guy who created and ran Opta, the world’s leading sports data business, which he so…
00:56:48  |   Mon 30 Mar 2020
E53: The view from Alex Willis’ window

E53: The view from Alex Willis’ window

Alexandra Willis is having a very good career, as she oversees strategy and execution of communications, content and digital for the All England Club, otherwise known as Wimbledon.We went to SW19 - b…
00:34:17  |   Thu 26 Mar 2020
E52: The (New) World According to Barry Hearn

E52: The (New) World According to Barry Hearn

Q. Which leading sports business personality do we need to hear from most during this current shitfest?There's only one answer to that one.Barry Hearn needs no introduction, but we’ll give him anyway…
00:36:09  |   Wed 25 Mar 2020
E51: Inside Football with Adrian Bevington

E51: Inside Football with Adrian Bevington

Today we go behind the scenes in football with Adrian Bevington.

 

There are very few people better qualified to talk about what’s really happening in the corridors of power at a national level and wit…

00:35:56  |   Tue 24 Mar 2020
E50: We need to talk about....cricket

E50: We need to talk about....cricket

Today we’re going deep in to the business of cricket with Tim Wigmore, who has broken a few stories over the past week in The Daily Telegraph around the consequences of coronavirus on the English cou…
00:28:31  |   Mon 23 Mar 2020
E49: It’s an Unofficial Shitshow 2

E49: It’s an Unofficial Shitshow 2

Nobody - literally nobody - has written more words on the impact of Coronavirus on sport than Matt Slater, staff writer on The Athletic. So we got him on the podcast to see what he’s learnt. For 16 y…

00:45:27  |   Thu 19 Mar 2020
E48: It’s an Unofficial Shitshow 1

E48: It’s an Unofficial Shitshow 1

There’s no point in pretending we can get away with business as usual, so we’ve put our regular podcasts to one side to focus on the only issue anyone cares about: what’s happening to the sports busi…
01:03:18  |   Tue 17 Mar 2020
E47: What's the point of a Sports Minister?

E47: What's the point of a Sports Minister?

What’s the point of a sports minister? This was the first question to Tracey Crouch MP, who carried out the role between 2015 and 2019, before resigning on a point of principle - a rare thing these d…
00:43:17  |   Thu 12 Mar 2020
E46: Carsten Thode's Big Idea

E46: Carsten Thode's Big Idea

We went to Stratford to meet Carsten Thode, the former Synergy and Engine strategy director to talk about his new startup business, Aphetor.This is a conversation we’ve been wanting to have since Car…
00:53:22  |   Thu 05 Mar 2020
E45: The Champions League Question

E45: The Champions League Question

At any sports business conference, there will be a moment when a strategy geek or rights owner will say they are pivoting to ‘more of a Champions League model’. So we asked one of the architects of t…
00:43:20  |   Thu 27 Feb 2020
E44: Jon Tibbs

E44: Jon Tibbs

This week we’re peering in to that weird world of international PR, with a particular reference to the big major event bidding campaigns over the years and how the cottage industry around the Olympic…
00:53:34  |   Thu 20 Feb 2020
E43: Global Sports Week Bumper Special

E43: Global Sports Week Bumper Special

Richard and Sean are in a very cold and sunny Paris for the first Global Sports Week, hosting our first Unofficial Partner Live podcast recording. Our panel included Tracey Russell, COO of McCourt, t…
00:50:00  |   Thu 13 Feb 2020
E42: Seb Carmichael Brown - Hashtag United

E42: Seb Carmichael Brown - Hashtag United

Seb Carmichael Brown was early to the whole ‘KSI YouTube influencers in to real sport‘ thing, first as the commercial guy for his brother Spencer FC’s empire, and then via Hashtag Utd, which they cre…
00:40:30  |   Thu 06 Feb 2020
E41: Simon Dent - Dark Horses

E41: Simon Dent - Dark Horses

Simon Dent was a lawyer then a sports memorabilia shop owner, then a sports agent to his flat mate Martin ‘Chariots’ Offiah and then a football agent.

In 2016, he co-founded Dark Horses, a creative s…
00:47:43  |   Thu 30 Jan 2020
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