Unofficial Partner Podcast

Two Circles is predicting the global sports fanbase will grow from 3.2billion to 4billion by 2033. But below that bullish headline, there’s some nuance. For example, two thirds of consumption comes f…

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship.
Today's guest is Willem Dinger, global head of sport and entertainment partnerships at Unilever.

The Bu…

Other People's Money is our regular series on sports investment, with co-host Matt Rogan, co-founder of Two Circles.

Today the subject is sports tech, with our guest Dugald Macdonald co-founder of Spo…

There’s a row going on over who should run the nascent and potentially commercially valuable sports of padel and pickleball. 

This issue has a universal application across many sports, as NGBs seek to…

A special live episode recorded on stage at Sportel Monaco, the global sports television and technology convention.

Guests:

Glen Killane, Executive Director of Sport, European Broadcast Union, the EBU.

…

Dame Tracey Elizabeth Anne Crouch DBE (born 24 July 1975) is a British Conservative Party politician who served as the Member of Parliament (MP) for Chatham and Aylesford from 2010 to 2024. Crouch wa…

A special bonus episode of Expected Goals, Unofficial Partner's sister podcast on the women's football business, with co-hosts Maggie Murphy and Matt Cutler. 
Joining them is Polly Bancroft, CEO of Gr…

Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, f…

The Big Idea is our regular series on creativity, with co-host award winning consulting Creative Director Simon Moore.

We ask a guest to bring three of their favourite sports related creative campaign…

Fresh from an excellent Leaders Summit at Twickenham, or should we say Allianz Stadium, is a conversation with Gareth Balch, founder and CEO of Two Circles agency about the agreement to buy KORE Soft…

Other People's Money is our regular series on sports investment, with co-host Matt Rogan, co-founder of Two Circles.

Today we get in to the minutiae of deal making, with Steve Hacking, managing partne…

The 3 is a failed experiment in podcast format innovation. 
The 3 is a creative collaboration between Unofficial Partner and Leaders in Sport. 
The 3 picks three stories from the sports business week a…

This is a follow up to our popular series of last year, The Squeezed Middle, which was a collaboration with PTI Digital, the independent strategy and technology consultancy. This episode looks in to …

The ECB is currently seeking investors for The Hundred franchises, the short form cricket competition and are selling a 49% stake that values them at up to £150m each. Today’s guest Lalit Modi disagr…

Three stories, three opinions, ten minutes (50minutes)

What's in a name? FIFA's Club World Cup stadia naming snafu
What is streetwear? The deeper meaning of Arsenal's style collab
How old is too old? Sp…

This is a live episode recorded at StreamAMG's excellent Direct-to-Fan Playbook event, held at Amazon's Liverpool Street headquarters in London. 
A big thank you goes to the team at StreamAMG for invi…

Today, we're launching a brand new show called Expected Goals, hosted by Matt Cutler and Maggie Murphy.

Together Matt and Maggie will explore the business of women's football.
Matt Cutler is the form…

Wedge Issues is Unofficial Partner's business of golf series, where we take some of the big trends from across sport and apply them to golf.

This is a special live episode recorded in the boardroom of…

The 3 stories are:
1. The race for the IOC big job - aka Bach’s overtures (this doesn’t make any sense but makes me sound like I know about classical music, which I don’t, apart from that theme from t…

Earlier this year, The Football Association has became the first national governing body to mandate training on female health, with Women’s Super League and Championship clubs benefitting from a new …