Unofficial Partner Podcast

The journey to creating a ten minute podcast is not a linear one. That's fancy talk for saying that rather than cut last week's half hour episode, this one went one for 45 minutes. 
Three stories:
Jame…

Madeleine Orr is a leading sport ecologist and professor at the University of Toronto. A Forbes 30 under 30 inductee, she is the founder and co-director of The Sport Ecology Group, who consult on int…

We tried to make a short form ten minute podcast and failed. 
It's supposed to be three stories in ten minutes. 
Think of this as a work-in-progress. 
UP's Richard Gillis is joined by James Emmett and D…

For millions of people, Rick Shiels' YouTube channel is how we watch golf in 2024.
Shiels is our very special guest today.
He started by uploading golf tips to YouTube 12 years ago to attract people t…

Other People's Money is our regular series on sports investment, with regular co-host Matt Rogan, co-founder of Two Circles. 
Our guests today are Jonathan Lenson and Sam Johnson, CEO and head of spor…

NBA v TNT – Exclusive Negotiating Periods and Last Matching Rights are central to the big row over NBA rights. But how they work and why does everyone hate them?

Click here to read The Bundle Bulletin…

Ben Sharpe, one of the most influential people in the golf business, as Managing Director & President of Callaway Golf across Europe, Middle East and Asia. Callaway is the largest manufacturer of gol…

The Paris 2024 Olympic Games are over, the medals have been won and lost.
And now the sports business conversation shifts to who won the other game, played between some of the biggest companies in the…

“As soon as the Southport murders happened, the way Muslims specifically were targeted has made you question again whether we do belong, whether deep down in the end, we're always having to justify o…

We go deep in to the North American market today with Daniel Kaplan, one of the very best reporters covering the US sports business beat. I’ve known Daniel for over twenty years, first when he covere…

We’re in the middle of the Olympic Games in Paris so it’s a good time to ask some bigger questions as to the future of the Olympics and mega sports events more generally, with regular contributor Ed …

Why has the value of the NBA's media rights tripled, from $25billion to $75billion this week?
"Purely because of gambling,' says Sam Sadi, CEO of LiveScore Group, the media and gambling platform, refe…

Leadership is one of the most important and yet misunderstood topics in sport. 
This summer, it has dominated the headlines. Performances of the England football team have mainly been analysed via the…

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship. 

This week’s guest is Mark Kirkham, the SVP & Chief Marketing Officer of PepsiCo, one of the biggest s…

Bryson Dechambeau heads to next week’s Open Championship at Troon as the reigning US Open champion, having beaten Rory McIlroy down the straight at Winged Foot in New York three weeks ago, confirming…

FIFA+ is the global football governing bodies own media platform, created in 2020 and launched two years later. It’s one of sports biggest and most ambitious and expensive direct-to-consumer projects…

Welcome to The Bundle, our deep dive in to the sports media rights economy with regular co-hosts Murray Barnett and Yannick Ramcke. 

Today’s list of topics include trying to decipher FIFA’s media stra…

Performance data has long played a role in the way sport is presented on television. From football to formula one, we’re familiar with commentators referencing statistics to help explain what we’re w…

Sport was a big presence in the annual Cannes Lions Festival last week. 

The Cannes Lions International Festival of Creativity is the top of the tree when it comes to showcasing the relationship betwe…