Unofficial Partner Podcast

The Bundle is our popular long running series that unpicks the latest news to emerge from the sports media and streaming marketplace.
A new feature is The Bundle Bulletin, an accompanying newsletter …

Football shirts are front page news in England and Germany in the last week, so this is a timely conversation about our relationship with sports jerseys, and the nature of their commercial value.
Gue…

The Saudi Question permeates the global sports business conversation from top to bottom. Billions of pounds has been across multiple layers of the industry, including buying players, purchasing forei…

This a live podcast recorded at the London HQ of LiveScore, to commemorate the company's 25th anniversary.
It's a conversation with Sam Sadi, CEO of LiveScore about our relationship with tech, from c…

You might know Utilita Energy from the front of Luton Town's shirt, the journey of the newly promoted club is one of the stories of the Premier League season.
But there's so much more to the company …

More Than Equal's mission statement is to find, nurture and develop female racing drivers, while identifying and removing the systemic barriers they face. It was founded by 13-times Grand Prix winner…

Thomas Hitlsperger is the former German international footballer who played for several leading British and European clubs during a career that took him to Aston Villa, VFB Stuttgart, Lazio, Everton …

Manchester City are in the process of extending their most important and lucrative sponsorship deal, with Etihad, the Abu Dhabi-based airline, whose brand is synonymous with the club following the ta…

The Bundle is our regular deep dive news analysis podcast on the sports media marketplace, with co-hosts Yannick Ramcke and Murray Barnett.

00:27 Discussion on Discovery Fox, Warner Brothers, JV
00:58 …

Jason Stockwood grew up in Grimsby, became a hugely successful tech entrepreneur and came back to his home town to buy the local football club, Grimsby Town FC.
One of the best articulations on the re…

A conversation on the potential and limits of AI technology in a sports context, both performance and commercial. What's possible, what's probable, what will get in the way of progress. Will AI be an…

We caught up with Roger Mitchell while he was in London, to talk about his new book Sports Perfect Storm: An Industry Now Totally Adrift.
Roger describes himself as 'a chartered accountant from Glasg…

The Super Bowl is the biggest day in sport. 
So who will be in Vegas for the game and how much have they paid for a ticket? 
And of course, has Taylor Swift had an impact on demand and price for those …

The Buy Side is our regular series where we talk to brand side marketers about sport and sponsorship.
Our guest is David Paro, Head of Global Sponsorships at MoneyGram, the financial services company …

Erin Ruane was vice president of content acquisition at Netflix for more than a decade, participating in the formulation and execution of the company’s strategy, from the  launch of the streaming ser…

This is the story of when football met the crypto boom. 

Spoiler: it took the money, no questions asked. 

After that, everything that happened was inevitable.

Martin Calladine's new book looks at how so…

Richard Shotton, author of 'The Illusion of Choice,' joins Richard to talk about how the findings of behavioural science apply the sports market.
We make hundreds of decisions every day. What club to …

 Richard Gillis, Murray Barnett and Yannick Ramcke deep dive into the media rights and streaming marketplace for sports.

This episode is sponsored by We Are Sweet, the leading provider of digital pla…

The big news in the sports industry is the sale of Two Circles, the sports marketing group co-founded and led by today's guest Gareth Balch.
The deal values the company at £250 million (US$317.9 mill…

Luke 'The Nuke' Littler is the story of the sporting year so far. The 16 year old darts player made it to he final of the PDC World Championship at his first attempt. The media numbers were huge and …