Unofficial Partner Podcast

The Buy Side is our series of conversations about sport and sponsorship with brand marketers. 
Our guest is Kevin McNair, Marketing Director of KP Snacks, whose career includes previous senior marketi…

Every market has a top, middle and bottom.
The Premier League is among a small global elite of sports rights holders which is doing just fine, thank you. Billions of dollars in media revenue chases m…

The Price of Football is the hit podcast that talks about the finances of the beautiful game, and today we're joined by its creators: comedian Kevin Day, football finance academic Kieran Maguire and …

Manchester United's famous red shirt is a prime piece of sporting real estate.
So why is TeamViewer ending its deal early?
What do you buy when you buy the United shirt?
And what does it say about the r…

How to get ahead in the sports business is our series on talent, leadership and professional development.
Today we get the perspective of two young people at the start of their careers in sport, and …

The Commonwealth Games is in crisis, without a host city for 2026 and possibly beyond. The last Olympic Games bidding process received just two hosting bids, with Paris and Los Angeles awarded 2024 a…

Major General Bill Wright CBE, is the senior British Army officer in charge of Career and Talent Management across the entire British Army, responsible for running and transforming the Army’s Career …

Occasionally a story breaks that reveals the direction of travel for the rest of sports business.
One such story is Disney-owned ESPN's move in to the US gambling market, courtesy of a $2billion, ten …

"With men, with FIFA, you will find open doors. Just push the doors. They are open."
That was Gianni Infantino, FIFA President, in the run up to last Sunday's Women's World Cup final between England's…

Manchester United and Adidas are two of the sports worlds most iconic and valuable brands.
So the new £900million, 10 year deal, signed recently, has a significance that goes beyond the two organisati…

The Pirates vs The Premier League is a new, standalone podcast documentary series, in to the illicit world of illegal sports streaming.
It's the first project to emerge from Unofficial Partner Produc…

What's the role of a National Governing Body for sport in 2023? 
Is the NGB business model relevant or sustainable? 
These are questions running through this episode of The Squeezed Middle, our series …

The Buy Side is our regular series on creativity in sports marketing, with regular co-host Simon Moore, award winning Creative Director.
Joining us for this look at creative work around the 2023 FIFA …

The Buy Side is our regular conversation with brand side marketers about sport and sponsorship.
This week's guest is Eike Doerte Burgel, Global Head of Olympic & Paralympic Programme at German based i…

The Big Idea is our series on creativity in sports marketing with regular co-host Simon Moore, award winning Consulting Creative Director.

Our guest is David Proudlock, Chief Strategy Officer at Crisp…

A few months ago Unofficial Partner was invited to join The RugbyDAO WhatsApp group. As of today, the group consists of 232 people from across the sport, made up of some famous ex players, administra…

Today’s guest are Mervyn King and Ed Smith.

Lord Mervyn King, Baron King of Lothbury, was formerly Governor of the Bank of England and is an Expert Lecturer at the Institute of Sports Humanities (ISH)…

What is a football club? Bohemian FC (Bohs) has a different answer to that question than most. 
The story of the Dublin team is an antidote to the usual diet of Super League ambitions, big money trans…

Unofficial Partner and DAZN Present…The Billion Dollar Women’s Football Brainstorm.

An invited audience and VIP guests build the future of women’s football, live on stage at DAZN's London headquarters…

Alex Amsel  is better known as SillyTuna, the award winning game developer, investor, and blockchain expert. He was one of the stars of the Unofficial Partner Web3 Brainstorm Live event at Arsenal's …