Unofficial Partner Podcast

The Bundle is our regular series on the sports media and streaming market, with guests Murray Barnett and Yannick Ramcke.
Three main stories and a quick fire round. 
ESPN Takes a shot at creating a spo…

Coca Cola and the Olympics is sport's most enduring commercial relationship. But how does it work on the inside? How relevant is the Games to today's Coke drinker? Is the Olympic TOP programme still …

This is episode 2 of our series on creativity in sports marketing, with regular co-host Simon Moore, award winning Creative Director.
We pick apart the latest Nike Rules The World ad, featuring the b…

In the week of the European Sponsorship Awards, we resurrect The Buy Side, our series where we talk with brand marketers about sport sponsorship.
Previous conversations have included guests from Visa…

Sir Martin Broughton sold Liverpool and nearly bought Chelsea.
As chair of the former he was tasked with moving the club out of the hands of previous owners, Tom Hicks and George Gillett and in to it…

It's sometimes said that this is a golden era of sports documentary.
F1's Drive to Survive has changed the landscape.
Every sports rights holder wants its own version, to use as a tool to reach new a…

This is a new series on creativity in sports marketing.
With award winning Creative Director Simon Moore as our regular sidekick, we go in search of brilliance. 
Each episode dissects campaigns we lov…

Piracy and illegal streaming is a $28.3 billion a year global business, impacting sports rights holders and broadcasters across the world. 
Pirate streams of sporting events are not difficult to find …

Warren Gatland is one of the most successful coaches of the professional rugby era. His career has spanned the club and international game, with stints in charge of Ireland, Wales and three times the…

Martin Glenn was CEO of The FA for four years until 2018, following a career as a senior executive at United Biscuits and PepsiCo, where he famously made Gary Lineker the face of Walkers Crisps.
Glen…

How many people play Table Tennis in England? Who are they and why do they play? Is that number growing or contracting? How easy is it to watch the sport in today's omnichannel media environment and …

How did you watch Qatar 2022? Did you sit in front of a big TV showing live games in real time? Or did you consume thousands of clips across social media and via AI curated digital platforms such as …

Will Page was Chief Economist of Spotify and PRS for Music and is the author of the critically acclaimed book Tarzan Economics.
Some Will Page references to read alongside the pod. 

• This chart from T…

The market for in-game advertising and sponsorship is valued at around $8billion, and is predicted to more than double by the end of the decade. The audience is young, affluent and increasingly diver…

What's going to happen to the sports media and streaming market in 2023? 
We asked Bundle regulars Yannick Ramcke and Murray Barnett for their hopes, fears and predictions for the year ahead.
Price hik…

Why are so many leading athletes putting their money in to early stage sports tech ventures? What are the pros and cons of having Serena Williams, LeBron James, Naomi Osaka, Tiger Woods or Lewis Hami…

Kat Craig is an award winning human rights lawyer who has represented victims of some of sport’s most traumatising sexual abuse cases and played a central role in the remarkable story of the evacuati…

How was it for you? That's the question we're asking in this final episode of 2022, in our review of the year in the sports business.
Our guests are Sanjay Bhandari, who you just heard, Preeti Shetty,…