Unofficial Partner Podcast

Actor and playwright Hannah Kumari has been performing her own one woman play 'Eng-ger-land' at football clubs around Britain.
The play was written in the wake of the Black Lives Matter protests and …

This is episode 4 of our series looking at the business of esports, in collaboration with Nielsen Sport, the world’s leading source of sports measurement and analytics.

Today’s conversation moves the …

This is an episode of ReThinking Sport, our series created in collaboration with Portas, the global strategy consultancy dedicated to sport and physical activity.  
Our guests are Dawn Airey, who chai…

What's the point of major sports events? 
Ten years on from London 2012 Olympic and Paralympic Games, we talk about legacy, promises, over claims and returns on investment. 
As the UEFA Women's Euros e…

The market for soccer simulation games is dominated by EA Sports' FIFA franchise, a licensing agreement that is in its 23rd and final year. It's a very lucrative market. Last year EA made around $1.6…

Match tickets are the point at which the promise of new technology meets real life. And the results are mixed. 
Some of the biggest football matches in recent times have been blighted by claims and co…

This is an episode of ReThinking Sport, our series created in collaboration with Portas, the global strategy consultancy dedicated to sport and physical activity.  

Today’s guest is Baroness Sue Campb…

Michael Beloff QC is often described as ‘the godfather of sports law’ and the person who Chambers legal directory said ‘more or less invented sports law’ as a discipline. As a result Beloff is one of…

Today’s guest is Lucas Von Cranach, the founder and CEO of OneFootball, the global media platform based in Berlin with regional offices around the world. 

The company recently announced it had raised …

We can file this podcast under the banner heading of Web3 WTF, an occasional series in which we talk to a wide range of people about sport’s relationship with the next iteration of the internet. 

Futu…

This is an episode of ReThinking Sport, our series created in collaboration with Portas, the global strategy consultancy dedicated to sport and physical activity. 

This week we went to Wimbledon to ta…

The Bundle is our regular deep dive in to the sports broadcast and streaming market with regular guests Yannick Ramcke, head of OTT for OneFootball, Charlie Boss, chief commercial officer at The Jock…

This is the second of our For What It’s Worth series in collaboration with Turnstile and is an opportunity to pick apart the reality of the sponsorship sales process on both sides of the negotiation …

Welcome to the 250th Unofficial Partner sports business podcast.

To mark the occasion, we've been going back into the archive and re-listening to many of the conversations we've had over the last thr…

The Tour de France is one of the great sporting moments of the year, with a storied history and cultural heritage that is both international and uniquely French. 

Journalist Alex Duff has written a bo…

Today's guest is Andy Gardiner, the man behind the Premier Golf League, the self-styled Formula One for professional golf whose promising to generate $1.8billion of annual revenue and $10billon of eq…

Welcome to The Bundle, our regular series on the sports broadcast and streaming market with regular guests Yannick Ramcke of OneFootball and Murray Barnett, former ESPN, World Rugby and F1.

The conver…

There’s a lot riding on 2026 FIFA World Cup in the US, Canada and Mexico. 

It’s often sold as the moment America finally gets it: When the game catches fire as a professional entertainment product, ju…

Lorraine Ugen's story is a must listen for anyone interested in the personal and commercial reality of professional sport.
Ugen is an Olympian who competes in her own brand; one she designed, manufac…

We went to the NFL’s London office to talk with Brett Gosper, the former head of World Rugby who leads the sport’s push in to the UK and Europe. 

We discuss the NFL brand, the German sports market, wh…