Unofficial Partner Podcast

This is a deep dive in to the relationship between sports fans and teams, with Ben Phillips and Mike Brady from InfrontX. 

And specifically, we break down the component parts of the value exchange tha…

Today we talk about the launch of PickGuru, a new social gaming disruptor app launched by Oli Slipper, the Stats Perform and DAZN Co-Founder, who recently completed a seed funding round, securing an …

Next week is the opening ceremony of the Winter Olympics in Beijing, the first city to host both a Winter and Summer Games. Go back to 2008 and the story the IOC was telling was one of engagement and…

This is number 15 of The Bundle our series on the broadcast, streaming and media rights market with regular co-host Yannick Ramcke and special guests Murray Barnett and Charlie Boss.

Charlie is Chief …

Today we’re talking about web3, blockchain, NFTs, fan engagement tokens and the metaverse. 

Our guests are sports investor and former advisor on tech and innovation to FIFA Michael Broughton and Carst…

Steve Perryman MBE is a legend of Tottenham Hotspur FC, whose 17 years at the club began as a teenager in the late 1960s before becoming one of the clubs longest serving and most decorated captains, …

This is episode three of our series on the business of esports, created in collaboration with Nielsen Sport, the world’s leading source of sports measurement and analytics.

Today’s conversation moves …

Today’s guests are Baroness Tanni Grey Thompson and Ben Rogers, co-founder of Hong Kong Watch, the lobbying group 

The topic is sport’s relationship with China, the value of diplomatic and sporting bo…

This was a bit of a moment for Richard and Sean as its the first in person recording we’ve done since the lockdown forced us online. Newer listeners won’t remember but the first fifty or so podcasts …

Today’s guest is Tom Fox, the former chief executive of Premier League club Aston Villa during the ownership tenure of fellow American Randy Lerner. So this is a timely conversation about the economi…

The National Hockey League is made up of 32 teams and 750 players, and the story of the league is increasingly told by the players themselves across their owned social media platforms. 

Today’s conver…

The subject of today’s conversation is racism and sport’s relationship to it. And our guests are Sanjay Bhandari and John Amaechi. 

Sanjay is chair of Kick It Out, the charity campaigning to end racia…

Mia Stellberg is an esport psychologist. She’s employed by some of the world’s most successful teams to help them win and keep the best gamers in the world happy and focused on being the best they ca…

Michel Masquelier entered IMG as an intern and left as chairman. The intervening 30 years saw a transformation in the sports economy, led by the boom in media rights values, an area in which Masqueli…

This is another episode in our series Talking To Women About The Sports Business, with my regular co-host Laura Weston, the global PR consultant and trustee of the Women’s Sport Trust. 

Earlier this y…

Richard  first met Simon Bazalgette when he was chief executive of The Jockey Club, the organisation that owns some of the UK’s biggest racecourses including Aintree, Epsom and Cheltenham.  

But this …

This is another episode of The Bundle, our regular look at the sports media and streaming market, with my co-host Yannick Ramcke. This week’s guests are Hannah Brown, the Chief Strategy and Business …

This is episode 9 of ReThinking Sport, our series created in collaboration with Portas, the global strategy consultancy dedicated to sport and physical activity.  

One of the big ambitions of this ser…

This week the Women’s Sport Trust released some new research, commissioned by them and carried out by the Futures agency, who monitored UK media coverage of women’s sport over the course of the last …

This week we’ve assembled another group of very expensive expert advisers to brainstorm a new sports property that will make billions for its creators (minus Unofficial Partner commission, cash only)…