Unofficial Partner Podcast

This is episode five of our series of Re-Thinking Sport, with Portas, the global strategy consultancy dedicated to sport and physical activity. 

Today we’re talking about government regulation of foot…

The Buy Side is our series with brand marketers about sport and sponsorship.

Today we’re talking about how Microsoft views sport, with Monica Robbins, the tech giant’s global Director of Sports Partne…

Today we’re talking about one of the most fundamental parts of the sports business: the product. And specifically the process of creating and adapting competition formats to increase jeopardy, fan co…

This is episode 12 of The Bundle, our regular deep dive in to the media rights market with regular co-host Yannick Ramcke and our guest is Murray Barnett, ex ESPN, World Rugby, F1 and current founder…

What would you do if you had a blank sheet of paper and wanted to create a new type of sports rights holder. 

That’s the question posed in this conversation with Sam Renouf, Chief Executive of the Pro…

This is a podcast about cookies, the tiny strands of data that follow us around the internet, allowing advertisers and websites to remember us, the pages we visit, our passwords and the contents of o…

Re:Thinking Sport - The Players and P/E

This is the fourth episode in our series ReThinking Sport, organised in collaboration with Portas, the global strategy consultant dedicated to sport and physica…

Steve Nuttall is one of the true pioneers of sport media and technology, working within some of the biggest companies in the world including notably, leading YouTube’s sport and UK business and manag…

The Cannes Lions awards are synonymous with excellence in marketing creativity and in 2019 they launched a sports specific category. Because of Covid, the entries for 2020 and 2021 have been combined…

Today is day two of the Wimbledon championships, a fortnight of tennis, polite queues and Pimms. And as of this year, Sipsmith gin following the brands five-year deal with the All England Club, the r…

Today’s podcast is the first of a series in which we look at sports market through the lens of one of the biggest media and marketing networks in the world, Omnicom. 

This allows us to get beyond the …

Today’s guest is Roger Mitchell, who you may know from another sports business podcast, Are You Not Entertained, where he uses his background in sport, finance and the music industry to great effect …

This is another in our series where Richard and co-host Laura Weston look at the sports business through the lens of women from within and outside the industry. 

Our guest today is Jennifer McClearen,…

This is the third in our series looking at the formative years of the sports business with industry legend Patrick Nally. The first two episodes are on Fifa and the Olympics respectively, and in this…

Our guest is Matt Locke, whose previous Unofficial Partner appearance remains one of our most popular ever episodes. Matt is the co-founder of Storythings, a consultancy specialising in the understan…

This is episode 11 of The Bundle, our series on the media and streaming rights market with regular co-host Yannick Ramcke. 

Topics include the AT&T decision to merge WarnerMedia and Discovery, the sta…

Today we’re talking to Tim Hollingsworth OBE the Sport England chief executive and former chief executive of the British Paralympic Association (BPA). 

Tim leads Sport England’s mission to get us all …