Unofficial Partner Podcast
Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.
- Update frequency
- every 3 days
- Average duration
- 50 minutes
- Episodes
- 503
- Years Active
- 2019 - 2025
E143: Sport, brands and cultural relevance
Today’s conversation is about the role of agencies in helping clients be culturally relevant in fans lives across sport, music and esports. And we ask why some brands seem able to build a bridge acro…
00:55:00 |
Tue 23 Feb 2021
E142: Ralf Reichert
Ralf Reichert is one of the true pioneers of esports.He co-founded ESL in 2000 and has seen it grow in to one of the biggest and most influential event rights holders in the world.As will become clea…
00:52:32 |
Tue 16 Feb 2021
E141: Audio, from FIFA Sound to Clubhouse
We’re talking about where audio fits in to digital strategy, with guests Sophie Hind of Voiceworks.ai and Charlie Beall of Seven League.We start on FIFA Sound, the governing body’s new collaboration …
00:46:35 |
Fri 12 Feb 2021
E140: How to be the best
Mark Williams has spent his career studying expertise and is one of the world’s leading authorities on skill acquisition in sport.His book, co-written with journalist Tim Wigmore, is called The Best,…
00:57:05 |
Tue 09 Feb 2021
E139: Money Talks #6 How to value an NBA team
This is episode six of Money Talks, our regular series that looks at sport through the eyes of the finance and private equity sectors.Our guests today are Rob Tilliss and Michael Broughton, and the c…
00:48:01 |
Fri 05 Feb 2021
E138: Maggie Murphy
Today’s podcast is the first in a new series in which we talk to women about sport and the sports business more generally.Joining me on this trip is Laura Weston, the global communications consultant…
00:54:45 |
Tue 02 Feb 2021
E137: Patrick Nally's Fifa Diaries
There’s a very small group of people who have genuinely shaped what is today called the sports marketing industry. Patrick Nally is one of those, and is often bracketed together with Mark McCormack a…
01:21:05 |
Fri 29 Jan 2021
E136: Nick Bitel
Today we’re talking to Nick Bitel, one of the most influential people in British sport as chair of Sport England, board member of UK Sport and chief executive of the London Marathon.The timing of thi…
00:43:31 |
Tue 26 Jan 2021
E135: Jan Age Fjortoft
Of the +125 pods we’ve done over the past 2 years or so, today’s conversation must rank as one of our all time favourites.It’s with Norway’s greatest export Jan Age Fjortoft, the former international…
00:53:56 |
Fri 22 Jan 2021
E134: What Just Happened? The FA’s Strategic Plan
This is Unofficial Partner’s news analysis series, where we look in depth at one recent story impacting the sports business.Today we look at the role of The FA following the publication of its Strate…
01:05:12 |
Tue 19 Jan 2021
E133: Nic Coward
Nic Coward currently chairs UK Athletics and England Golf and several other organisations both in and beyond sport. He began his career working as a lawyer for The FA and has since held leadership ro…
01:03:57 |
Fri 15 Jan 2021
E132: The Bundle #9
Today’s podcast is episode 9 of The Bundle, our regular series of conversations about sports media and the streaming market with co-host Yannick Ramcke.We start in France by picking apart the ongoing…
00:46:08 |
Tue 12 Jan 2021
E131: What Just Happened - That Leeds tweet
Today we unpick the recent incident involving England footballer turned media pundit Karen Carney and Leeds United, the newly promoted Premier League club.The story starts out as just another Premier…
00:52:42 |
Fri 08 Jan 2021
E130: The Buy Side #4 - Vitality
Today’s podcast is episode 4 of The Buy Side, our regular series of conversations with brand marketers about sport and sponsorship.Our guest is Nick Read, Managing Director of the Vitality programme,…
00:36:30 |
Tue 05 Jan 2021
E129: How Adtech Ruined the Internet
Dr. Augustine Fou is a world renowned expert in digital advertising fraud who consults to major advertisers and publishing groups. He was formerly Group Chief Digital Officer of Omnicom’s Healthcare …
00:55:18 |
Fri 18 Dec 2020
E128: The FT and sport - Murad Ahmed
The Financial Times has always had an on-off relationship with the sport sector over the years, with some very good journalists covering the beat in a brief that also included other sectors such as L…
00:42:10 |
Tue 15 Dec 2020
E127: Money Talks #5 - Marcus John
This is episode 5 of Money Talks, our series on sport’s relationship with finance, venture capital and private equity. Our guest is Marcus John, CEO of Sports Capital Advisors based in Singapore, who…
00:40:55 |
Fri 11 Dec 2020
E126: The Buy Side #3 - Visa
This is episode three of The Buy Side, our series of conversations with senior brand marketers about sport and sponsorship.
Today’s conversation is about life at the top end of the global sports marke…
00:45:34 |
Tue 01 Dec 2020
E125: Manoj Badale on the lessons of the IPL
The IPL is one of only two professional sports leagues in the world where all of its franchise teams are profitable. Twelve years since launch, the IPL is valued at $6.3billion, accounts for over 30%…
00:49:12 |
Fri 27 Nov 2020
E124: Luis Vicente
Luis Vicente began his sports career as a lawyer working for toy car company, where his job was to haggle over the price of IP with well known Formula One teams. Then he became a football agent, with…
01:06:34 |
Tue 24 Nov 2020
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