Unofficial Partner Podcast

Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.

Leadership Sports Management Business Tech Marketing Soccer Sport Finance Media

Update frequency: every 3 days
Average duration: 50 minutes
Episodes: 500
Years Active: 2019 - 2025

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E120: Arsenal Fan TV

Robbie Lyle created Arsenal Fan TV (now AFTV) in 2012 as a platform for fans to have their say. And they did, in enormous numbers, making it one of the biggest fan networks in world football, and its…

00:44:32 | Tue 03 Nov 2020

E119: PBSL Launch

Today we’re talking about leadership with the founding members of a new initiative, The Professional Body of Sports Leadership (PBSL) which has just launched as a network for current, and aspiring, s…

00:56:01 | Fri 30 Oct 2020

E118: The business of European football with Phil Carling

Today we’re talking about the business of European football with one of the most experienced and respected people working in the industry today. Phil Carling started his career as Arsenal’s first eve…

01:02:33 | Tue 27 Oct 2020

E117: Project Big Picture

Today we pick over the remains of Project Big Picture, the controversial report in to the future of English professional football, that was instigated by the owners of two of the Premier League’s big…

00:52:46 | Fri 23 Oct 2020

E116: NFL in the UK

Today we’re talking about the NFL and specifically its relationship to the international market.

To do this we have Neil Reynolds, who has created a niche as the face and voice of the NFL in the UK, f…

00:34:49 | Tue 20 Oct 2020

E115: The Buy Side #2 - Peter Markey - TSB

This is the second in our series called The Buy Side, conversations about the reality of sport and sponsorship with CMOs and other senior brand side marketing decision makers. Today’s guest is Peter …

00:33:08 | Fri 16 Oct 2020

E114: Money Talks #4 - WTF’s a SPAC?

Special Purpose Acquisition Companies, or SPACs was a term I didn’t know a couple of months ago, and now I see them everywhere, particularly in relation to sport.So, this podcast goes in to what they…

00:39:55 | Tue 13 Oct 2020

E113: Joymo

This week we’re looking in to the long tail of grassroots sport and ask if streaming technology has created a much needed commercial opportunity for teams, clubs and governing bodies who make up the …

00:53:02 | Fri 09 Oct 2020

E112: Timo Lumme

We’ve been wanting to talk to Timo Lumme for ages - but he’s been quite busy apparently.It’s sometimes said Lumme has had the perfect sports business career: IMG then Nike then Disney/ESPN then for t…

01:02:57 | Tue 06 Oct 2020

E111: The Bundle 7

This is episode 7 of The Bundle, our fortnightly show about the sports media market with regular co-host Yannick Ramcke.We revisit our controversial podcast with media analyst Claire Enders, look in …

00:51:46 | Fri 02 Oct 2020

E110: The Buy Side - Just Eat

This the first of a series of podcasts interviewing senior decision makers on the brand side of the sponsorship market across different business categories.Today’s guest is Ben Carter from the food d…

00:33:42 | Tue 29 Sep 2020

E109: Fifty-Three Six

This week we’re talking digital marketing with the founders of Fifty Three Six, Tom Fox and Marcus McDonnell. Often the digital conversation is about strategy and can be a bit abstract. This one isn’…

00:52:05 | Fri 25 Sep 2020

E108: Kim Skildum Reid

Kim Skildum Reid founded Power Sponsorship in 1994 to provide advice to major corporate sponsors in the Asia-Pacific region for clients that include Target Stores, Unilever, Qantas, Dubai Government,…

00:44:58 | Tue 22 Sep 2020

E107: Claire Enders

Today’s guest is Claire Enders, who has been the UK’s pre-eminent media and technology analyst, strategist and forecaster for over thirty years. After working across cable, satellite, and commercial …

00:43:54 | Fri 18 Sep 2020

E106: The Bundle #6

This is episode 6 of The Bundle, the fortnightly sports media conversation with regular co-host Yannick Ramcke. This week’s topics are the Premier League’s China problem and we ask whether it has imp…

00:40:43 | Tue 15 Sep 2020

E105: Simon Hughes

This week we talk to Simon Hughes, the former professional cricketer, journalist, author and award winning broadcaster, which began as The Analyst on Channel 4’s ground breaking coverage of test cric…

00:38:51 | Fri 11 Sep 2020

E104: Tomorrowland #3

This is the third in our Tomorrowland series about the sports tech and innovation, and we’re delighted to welcome two guests from two major sports governing bodies: Helen Rowbotham from British Rowin…

00:47:43 | Tue 08 Sep 2020

E103: Jeremy Dale: From Oprah to Otro

This week’s guest is Jeremy Dale, one of the original co-founders of the OTRO the football media platform, who has had a marketing career working for some of the world’s most famous companies. He was…

00:48:06 | Fri 04 Sep 2020

E102: The Bundle #5

This is episode 5 of The Bundle, our fortnightly show that goes deep in to the murky world of sports media, with regular co-host Yannick Ramcke.

This week we unpick DAZN’s negotiations in Japan to mov…

00:50:31 | Tue 01 Sep 2020

E101: Greg Dyke

Greg Dyke’s hugely successful career is defined by leading some of the UK’s biggest and most influential organisations, from the BBC, ITV, London Weekend Television, The FA and Brentford, the west Lo…

00:46:45 | Fri 28 Aug 2020

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