Unofficial Partner is the leading podcast for the business of sport. Our guests are a who's who of the international sports industry talking about the big issues.
Today’s guest is John Amaechi OBE, the former NBA basketball player who has built a global reputation as an organisational psychologist via his own APS Intelligence consultancy. His book The Promises…
This is episode 8 of ReThinking Sport, our series made in collaboration with Portas, the global strategy consultancy dedicated to sport and physical activity.
Our guests today are Kieran Maguire and …
For people under 30, FIFA is a computer game not a governing body. That’s become almost a cliche of sports marketing, and like all cliches, there might be some truth in it.
Which is why the noises re…
This is the episode 2 of our series Esports Economics in collaboration with Nielsen Sport, the world’s leading source of sports measurement and analytics.
The conversation is focused on sponsorship an…
We were at Leaders London this week and did a live session in front of a carefully selected audience of sports biz execs. The premise was simple enough, how can two amoral chancers like me and Sean b…
The Hundred was one of the sports business stories of the summer in the UK. A new short form cricket event concept that was created and owned by the ECB, the governing body for the game in England an…
Today’s guest is American golf blogger, journalist, podcaster and broadcaster Geoff Shackelford, who’s just back from Whistling Straits after covering the Ryder Cup.
Geoff’s one of the best and most …
Today’s guest is American soccer journalist, podcaster and broadcaster Grant Wahl, who’s first book The Beckham Experiment was a bestselling insight in to sport, celebrity and the market for the game…
Andy Holt is the hugely successful entrepreneur who in 2015 stepped into save his local football club Accrington Stanley FC from financial ruin. The club was one of the English Football League’s orig…
Today is part of our Talking To Women About The Sports Business series, with my regular co-host Laura Weston. Our guest is the English golfer Meghan MacLaren.
MacLaren is one of the most interesting p…
This is episode 7 of our series Re Thinking Sport in collaboration with Portas, the global strategy consultancy dedicated to sport and physical activity.
The subject is multi club ownership in Europe…
This is another episode in our regular series on the sports media, broadcast and streaming market. My regular co-host Yannick Ramcke are joined by Charlie Boss, Chief Commercial Officer at The Jockey…
This summer football transfer window has been about massive names moving between so-called super clubs. Messi to PSG, Ronaldo to Man Utd. Mbappe apparently not moving to Real Madrid.
A theme of the b…
Today’s guest is Ed Warner OBE, who was Chair of UK Athletics from 2007 to 2017, and has been Chair of World Para Athletics for the International Paralympic Committee since 2011. He led the successfu…
This is the first in a new series looking at the business of esports, in collaboration with Nielsen Sports, the world’s leading source of sports measurement and analytics.
Today’s guests are Matthew A…
Today’s guest is Mike Keegan, sports news correspondent of the Daily Mail, who inherited that paper’s Sports Agenda column from the legendary Charlie Sale, a two time guest on the podcast.
So we talk…
This is a special episode of Re:Thinking Sport, our collaboration with Portas, the global strategy consultancy dedicated to sport and physical activity.
Our guest is Mark Bullingham, who is the Chie…
It’s become fashionable to use the term Gold Rush to describe the North American betting market. In 2018 the US Supreme Court overturned a federal bill banning gambling, which effectively signalled a…
On Wednesday 8th September, more than a thousand lucky invitees will make their way to Battersea in south London for the 20th edition of the Sports Industry Awards, which has grown from the inaugural…
This is another episode in our series Talking To Women About The Sports Business with my regular co-host Laura Weston.
Our guest today is Sue Anstiss MBE, who has written a good book called Game On: …