Unofficial Partner Podcast

Sean Bratches spent close to 30 years with ESPN, and then became Managing Director of Commercial Operations at Formula 1, following Liberty Media’s acquisition of the race series from CVC, the privat…

Dave Roberts is one the primary architects of FIFA+, the football governing body’s newly launched global streaming service. 

It’s an opportunity to peak below the surface, at what the initial plan was…

This is episode of ReThinking Sport, our ongoing series created in collaboration with Portas, the global strategy consultancy dedicated to sport and physical activity. 

Today’s topic is girls particip…

This is the first of a series in collaboration with Turnstile, looking at alternative ways of valuing sports sponsorship and other commercial inventory. 

The conversation took place at the Emirates St…

What is the state of Rugby League today? Who has the commercial and political power in the game and what impact will this year’s Rugby League World Cup have in the game’s major heartlands of the UK a…

The subject today is club ownership in English football and the ongoing debate about the need for an independent regulator following the UK government review in to the governance of the game led by T…

Today’s conversation is about Olympic sports federations and the challenge of building and sustaining audiences for their sports on social media platforms. 

Our guests are Jonny Murch and Stéphane Sch…

Our deep dive in to the sports media market with regular co-host Yannick Ramcke and guests Murray Barnett and Charlie Boss.

Murray is founder of 26West Sport and formerly had senior roles at World Rug…

This is episode 12 of ReThinking Sport, our series created in collaboration with Portas, the global strategy consultancy dedicated to sport and physical activity.  

Today we’re asking what does 777 Pa…

The most eye catching deal of this week was the announcement that Spotify, the music streaming company is buying almost the entire sponsorship inventory of FC Barcelona, including the shirt of the me…

The price of television advertising is spiking rapidly and has big implications for the value of sport and the market for sponsorship, whether you're buying or selling.  
 
More broadly, the events of …

This is an episode in our Re-Thinking Sport series in collaboration with Portas, the global strategy consultancy dedicated to sport and physical activity. Today, we're talking about the business of r…

The obvious context to today’s conversation are the terrible events happening in Ukraine, which has brought in to sharp focus sport’s role in the political landscape that surround them, in particular…

Former professional cricketer Patrick Foster has written a searingly honest memoir about how he became addicted to gambling while at university, developing a habit that cost him £4million and ruined …

This week the US Soccer Federation (USSF) and the US Women’s National Team settled a six year fight over equal pay. The players will receive $24m. The USSF has promised to equalise pay between men’s …

One of the biggest sports business stories of the past year has been in golf where the two major tours - European and PGA Tour - are in what some have called an existential battle for control of the …

Today’s conversation is a masterclass in sports sponsorship strategy prompted by recent changes to the way FIFA is packaging its commercial rights.

Our guests are two people whose views I go to first …

Today's episode was prompted by a question posed by author, journalist and regular listener Mike Jakeman: How do you market test cricket successfully?

"The national cricket boards have figured out tha…

This week, sports agency Two Circles bought Livewire Sport, a content production company that works for clients including the Premier League, Wimbledon, World Rugby, ECB and the International Paralym…

This is episode 10 of ReThinking Sport, our series created in collaboration with Portas, the global strategy consultancy dedicated to sport and physical activity.  

The focus today is on the idea of p…