Unofficial Partner Podcast

This year's Commonwealth Games in Birmingham was the biggest and costliest sports event held in the UK since the London 2012 Olympic and Paralympic Games.
Birmingham 2022 was the largest Commonwealth…

The Bundle is our regular series on the sports media and streaming market with co-hosts Yannick Ramcke and Murray Barnett, both fresh from appearing at SportsPro's OTT Summit in Madrid. 
Yannick is he…

Martin O'Neill, OBE won two European Cups as a player for Nottingham Forest under the legendary management duo of Brian Clough and Peter Taylor and earning 64 international caps for Northern Ireland …

There's a race on to define the next era of the sports business. The winners will reap enormous financial returns. The losers will likely disappear from view. 
Sports media and gambling have always be…

Everything you need to know about ambush marketing, the dark art of associating with a major event without paying to be an official sponsor. 
We've gathered a posse of the smartest experts in fields s…

FTX, the second biggest cryptocurrency exchange filed for bankruptcy in the US, and the company's founder Sam Bankman-Fried, previously referred to as the King of Crypto, stepped down as chief execut…

Today’s guests are Mo Bobat, Performance Director of the England and Wales Cricket Board, and Omar Chauduri, Chief Intelligence Officer of Twenty First Group.

The topic is high performance and its fun…

When they retire, some professional footballers train to become coaches, and a few rise to become the team manager or director of football.

But very, very few players do what Maheta Molango has done, …

The Bundle is our regular series looking deep in to the sports broadcast, streaming and media rights market in the company of Yannick Ramcke, Murray Barnett and Charlie Boss.

Today's headline topics a…

This is episode 3 of For What It's Worth our regular series in collaboration with Turnstile, the sponsorship valuation service. 
Today's special guest is Danny Townsend, the CEO of The Australian Prof…

This podcast is a recording of the Unofficial Partner Web3 brainstorm which took place at Emirates Stadium in London, the home of Arsenal Football Club, who were our collaborators on the project.
The…

Ed Smith is one of the most innovative thinkers in sport. The former test cricketer turned author and broadcaster co-created the Institute of Sports Humanities, and in 2018 was made chief selector fo…

Kara Nortman is one of the three founders of Angel City Football Club, along with Julie Uhrman and the actor Natalie Portman, and it’s the first women’s professional soccer team in Los Angeles for ov…

Our guests today are Ben Nicholas and David Tryhorn, the creators behind a new Netflix documentary, The Figo Affair: The Transfer That Changed Football.

The film chronicles a three week period in 200…

September always has a back to school vibe and with it comes the start of conference season, an opportunity for all us to get away from our computer screens and meet people out there in the real worl…

Adam Kelly has been at IMG for over twenty years and is now the president of IMG Media, overseeing the four core units of rights sales, production, betting and digital media, the latter part via the …

The acronym OTT has become ubiquitous in recent years, but what does it really mean, and what are the implications of the decisions being made today by sports organisations big and small.  

OTT stands…

Today we're going deep in to football's relationship with NFTs, crypto, blockchain and all things web3, as preparation for our inaugural Unofficial Partner event: Wise UP - the Live Web3 Brainstorm w…

The Bundle is our regular deep dive in to the sports broadcast and streaming market with regular guests Yannick Ramcke, head of OTT for OneFootball, and Murray Barnett, Director of D2C Sport, special…

Who, or what, is a Southampton (Saints) fan? It's a trickier question than it first appears, because when the sports business conversation moves to describing fans, it often refers to them as a homog…