Unofficial Partner Podcast

Our guest today is Brian Moore, former England and British Lions rugby player, lawyer, newspaper columnist, television commentator and author. 

If it’s informed and insightful opinions you’ve come for…

Rory Smith recently wrote a think piece in the New York Times titled What is Ronaldo at 40? The article posed some good questions about the nature of sporting celebrity in 2025 and beyond. 

So we aske…

This is episode two of a four part series called What’s Sport Selling, created in partnership with Redtorch, the research and creative agency that’s been at the heart of Olympic Sport for over 20 yea…

This is a special live recording of the podcast created in collaboration with the Strategic Sports Advisory Team at Teneo, at the company's London headquarters. Together we convened a roundtable foru…

Will Netflix buy F1 rights in the US? Will TNT buy Six Nations in the UK? Will DAZN back out of their Ligue1 deal in France?

Streamers' January accounts: is anyone not losing money?

Is TGL any good? Do…

The Buy Side is our regular series talking with brand side marketers about sport and sponsorship.

 Our guest is Richard Deane, who's career includes running sponsorship programmes at Standard Life Inv…

 Other People's Money is our series on the sports investment marketplace with regular co-host Matt Rogan, co-founder of Two Circles.

Bruin Capital, George Pyne's private equity firm, has launched a ne…

This is a continuation of a series of podcasts focused on the sporting product, formats and the link to financial success and fan engagement. 
 
Guests:
Barney Schauble, co-owner of Venezia FC and Oakla…

Gamechangers and Rainmakers: How Sport Became Big Business is a new book by British sports industry veteran David Stubley.
The growing relationship between sport, television and the advertising indust…

Media rights auctions are the moment when the question of 'What’s sport worth?' is asked and answered; the point at which the talk becomes real; where fortunes are been spent, won and lost, psycholog…

Today's guest is Infinite Athlete founder Charlie Ebersol. 

Infinite Athlete has been a sports business story since the brand suddenly appeared on Chelsea’s shirt at the start of last season.

It's a st…

Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, f…

Dame Tracey Crouch on the Football Regulator
Kieran Maguire on Richard Masters 
Fiona Harold on golf's big merger
Jason Siegel on VR
Jenny Mitton on rugby
Steve Martin on brands
Jo Redfern on gaming format…

The 3 is back for a special Christmas episode, looking back at the sports business in 2024.
Richard is joined by David Cushnan and James Emmett from Leaders in Sport, each of whom is tasked with revea…

Wedge Issues is Unofficial Partner's business of golf series.

Ryan Howsam is the insurance entrepreneur behind the giant Staysure organisation, who liked golf so much he bought the European Seniors To…

In a sports industry obsessed with data and measurement, brand is the great intangible asset, the bit of the balance sheet that remains largely opaque, which is why it’s so important. 
But mention bra…

A special live episode of the podcast recorded at BAFTA in Piccadilly in London, in collaboration with HBS, or Host Broadcast Services, the leaders in sports broadcast production, which was celebrati…

This is the first episode in a series of four podcasts made in collaboration with Redtorch, the research and creative agency that’s been at the heart of Olympic sport for over 20 years, working for m…

The conversation dissects sport’s relationship with the phone, how that differs depending on the nature of our fandom, and the specific roles played by mobile games and fantasy league products in att…

Welcome to The Bundle, our regular series on the sports media and streaming marketplace with co-hosts Yannick Ramcke, General Manager of OTT at the streaming service OneFootball and Murray Barnett, f…