The Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI is a podcast series by Behavioural Sound Scientist Jasmine Moradi to educate Brand Leaders on the power and the future of audio branding. I investigate how Audio Branding offers brands boundless creative opportunities — from music marketing to sound architecture, from AI music to consumer psychology and beyond — so consumers hear the right sound at the right time and in the right moment.
The increasing importance of Audio to the brand marketer has grown multiple in the last few years, and brands have just started recognising the power of sound. This is one medium that you, as a marketer and advertiser, cannot afford to ignore. How are your Audio Assets subconsciously perceived by your customers, and are you measuring the impact?
Listen to my intimate and in-depth conversations with my fellow industry colleagues from the MusicTech Startup Scene, Brand Experts, Music Supervisors, Musicians, Engineers and Scientists to learn their background, philosophy and process — basically unlocking the secrets behind the power of audio, science and artificial intelligence to succeed with your Audio Branding experience.
I am on the mission to increase the value of music by educating brands about the power of Audio Branding in storytelling. Furthermore, to increase the creation process's so that artists get the value they deserve for their magical art.
My podcast is for those who want to learn how to apply behavioural science for business success. Tune in!
Support this show http://supporter.acast.com/the-power-of-audio-science-ai.
Hosted on Acast. See acast.com/privacy for more information.
- Update frequency
- every day
- Average duration
- 12 minutes
- Episodes
- 224
- Years Active
- 2020 - 2022
12 Full episode | 2020 MRC Data Year-End Report in Collaboration with Billboard: 2020 MRC Data Year-End Report in collaboration with Billboard. The Impact of COVID-19 on Consumption and Streaming Trends.| Helena Kosinski , MRC Data & Billboard
My guest today is my dear friend Helena Kosinski. In this episode, Helena and I discuss the ins and outs of MRC Data’s 2020 U.S. Year-End report which provides an overview of the music industry's lea…
11.10 Soundbite | It is Time for Brands to Allocate a Budget for Creating a Holistic Sound Experience. | Margareta Andersson, Efterklang
Margareta Andersson: "Create a budget that will take care of the sound environment. It doesn't have to be sound design, it could just take care of the acoustic part".
Listen to the entire podcast or v…
11.9 Soundbite | Spot on Sound Designs is Early Intertwined with the Visual and Acoustic. | Margareta Andersson, Efterklang
Margareta Andersson: "We say that is not going to be very good in that position because the sound is going to bump, and you're going to have an acoustic problem".
Listen to the entire podcast or vlog…
11.8 Soundbite | Lexter – the Early Pioneers Developing the Digital Sound Design System TWANG. | Margareta Andersson, Efterklang
Margareta Andersson: "When we started there were no sound systems that fit the need, so we had to develop our own".
Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine…
11.7 Soundbite | “The Impossible Run” - the Life Changing Sound Project. | Margareta Andersson, Efterklang
Margareta Andersson: "We managed to do this sound event with directional speakers as navigation direction".
Listen to the entire podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi …
11.6 Soundbite | How the Shopping Mall Mood Stockholm Became the Europe's Largest Sound Design Concept.| Margareta Andersson, Efterklang
Margareta Andersson: "We had a really brave customer, because the whole idea of mood Stockholm from the beginning was that they wanted to create something that wasn't existing".
Listen to the entire p…
11.5 Soundbite | How Sound Masking is Utilized to Minimize Private Conversations and Sensitive Information in Bank Offices.| Margareta Andersson, Efterklang
Margareta Andersson: "Information at bank offices are very sensitive, so we worked with sound showers to mask confidential conversations".
Listen to the entire podcast or vlog: The Power of Audio + S…
11.4 Soundbite | How Modern Co-Working Spaces are being Designed to Maximum the Sound Experience.| Margareta Andersson, Efterklang
Margareta Andersson: "In open office spaces of co-working spaces I would recommend to build different sections depending on staff task and mood".
Listen to the entire podcast or vlog: The Power of Au…
11.3 Soundbite | The Important Role of a Sound Architect. | Margareta Andersson, Efterklang
Margareta Andersson: "If you're going gonna work with what I'm doing you need to be in control of peoples behavior in the environment itself".
Listen to the entire podcast or vlog: The Power of Audio …
11.2 Soundbite | Lexter - the Early Pioneers in Shaping Sound Design and Sound Technology in Public Spaces in Sweden. | Margareta Andersson, Efterklang
Margareta Andersson: "The possibilities was in my head and I didn't know if the market were sharing my thoughts. So we started to do bits and pieces for some customers where we were building small sp…
11.1 Soundbite | From Advertising to Sound Architecture - the Entrepreneurial Journey of Margareta Andersson. | Margareta Andersson, Efterklang
Margareta Andersson: "When I was really young I was more passionate to drawing. My earliest memory wasn't music it was actually tone of voices".
Listen to the entire podcast or vlog: The Power of Audi…
11. Full episode | Sound Architecture: Designing the Right Sound, in the Right Place, to the Right Person in Public Environments. | Margareta Andersson, Efterklang
My guest today is my new friend Margareta Andersson, a passionate woman that thrives on challenges, creativity and positivity. Just like me, she has a true entrepreneurial spirit and loves everything…
10.11 Soundbite | How can Music help Stores with the Hit of the Pandemic? | Magnus Ryden, Soundtrack Your Brand
Magnus Rydén: "I think that the whole experience of a physical experience in retail is perhaps going to move even more towards creating an experience or a place where you can really communicate your …
10.10 Soundbite | Magnus Rydén’s Advice on Becoming a Music Supervisor. | Magnus Rydén, Soundtrack Your Brand
Magnus Rydén: "There are many ways you can create or embark on a career as a music supervisor. I would say the threshold to do it is very low".
Listen to the entire podcast or vlog: The Power of Audi…
10.9 Soundbite | Magnus Rydén’s Best Practice on Strategically Curating In-Store Music. | Magnus Rydén, Soundtrack Your Brand
Magnus Rydén: "It was even better to play no music than playing wrong music. Just playing music that's not good enough can actually hurt your sales. The first step is always to have a purpose".
Liste…
10.8 Soundbite | With “Soundtrack Unlimited” Artists get Paid for their Music being Played in Your Store.
Magnus Rydén: "You most likely you don't want to play that in your business, so our thing is that we then can recommend songs that are suitable for a business environment, so the business can take m…
10.7 Soundbite | Automating the Work of a Music Supervisor with the help of Soundtrack Your Brand’s AI. | Magnus Rydén, Soundtrack Your Brand
Magnus Rydén: "I have been blown away how accurate these algorithms has actually can be, but I think it's always going to be hard to beat uh human DJ".
Listen to the entire podcast or vlog: The Power …
10. 6 Soundbite | Why is so Important to Continue Measuring the Impact of In-Store Music? | Magnus Ryden, Soundtrack Your Brand
Magnus Rydén: "Just keep on doing these studies because there's still people reluctant to take in even if we come with a study. We should just keep throwing ammunition at them, so they eventually ma…
10.5 Soundbite | Start to Implement a Music Marketing Strategy to Unlock the Brand Value. | Magnus Rydén, Soundtrack Your Brand
Magnus Rydén: "In an industry where there is so much gut feeling guiding people t's very hard to prove anything as it's just happening by chance".
Listen to the entire podcast or vlog: The Power of Au…
10.4 Soundbite | The Easiest Part Contra the Most Complicated Part with Developing the Right Brand-Fit In-Store Music | Magnus Ryden, Soundtrack Your Brand.
Magnus Rydén: "If you get the wrong picture of whom the target group is then you can select the wrong music then they won't relate to. That I would say is the trickier part".
Listen to the entire podc…