The Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI is a podcast series by Behavioural Sound Scientist Jasmine Moradi to educate Brand Leaders on the power and the future of audio branding. I investigate how Audio Branding offers brands boundless creative opportunities — from music marketing to sound architecture, from AI music to consumer psychology and beyond — so consumers hear the right sound at the right time and in the right moment.
The increasing importance of Audio to the brand marketer has grown multiple in the last few years, and brands have just started recognising the power of sound. This is one medium that you, as a marketer and advertiser, cannot afford to ignore. How are your Audio Assets subconsciously perceived by your customers, and are you measuring the impact?
Listen to my intimate and in-depth conversations with my fellow industry colleagues from the MusicTech Startup Scene, Brand Experts, Music Supervisors, Musicians, Engineers and Scientists to learn their background, philosophy and process — basically unlocking the secrets behind the power of audio, science and artificial intelligence to succeed with your Audio Branding experience.
I am on the mission to increase the value of music by educating brands about the power of Audio Branding in storytelling. Furthermore, to increase the creation process's so that artists get the value they deserve for their magical art.
My podcast is for those who want to learn how to apply behavioural science for business success. Tune in!
Support this show http://supporter.acast.com/the-power-of-audio-science-ai.
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- Update frequency
- every day
- Average duration
- 12 minutes
- Episodes
- 224
- Years Active
- 2020 - 2022
3.6 Soundbite | Objectivity vs Subjectivity in Music that Supports the Visual Storyline. | Dr. Johannes Coloma-Flecker, Sound Leadership
Dr. Johannes Coloma-Flecker: "These are the images that we have in our mind because of our cultural upbringing, some of them are universal and some of them are country specific. This will always be a…
3.7 Soundbite | The Power of Connecting with Your Audience with Songwriting. | Dr. Johannes Coloma-Flecker, Sound Leadership
Dr. Johannes Coloma-Flecker: "Connecting to our teams in a deeper way is lacking. So when I wrote songs and when I went to Berkeley, I thought wait a minute songwriting is such a powerful tool to exp…
3.8 Soundbite | Why Music Creation is Great for Teams & Building Leadership | Dr. Johannes Coloma-Flecker, Sound Leadership
Dr. Johannes Coloma-Flecker: "Research shows that music reduces stress. Not a big surprise, but it actually reduces the cortisol levels in our brain that are responsible for stress. Also, something t…
3.9 Soundbite | Music Connects us During the Pandemic | Dr. Johannes Coloma-Flecker, Sound Leadership
Dr. Johannes Coloma-Flecker: "Now that we have more lockdown's inspiration is very difficult. So music actual connects us with other humans. To create something together decreases stress levels from …
3.10 Soundbite | What Are You Doing The Rest Of Your Life? | Dr. Johannes Coloma-Flecker, Sound Leadership
Dr. Johannes Coloma-Flecker: ""What Are You Doing the Rest of Your Life?" is a song with lyrics written by Alan Bergman and Marilyn Bergman...".
Listen to the entire podcast or vlog: The Power of Audi…
2. Full Episode | Consumer Neuroscience: – How Wrong Choice of Music Changes the Entire Brand Perception. | Dr. Bradley Vines, Wavepaths
My guest today is my friend Dr. Bradley Vines. We met at the Neuromarketing World Forum conference in Singapore 2018. His speech was about “Music and the consumer’s mind, Optimizing Music for video a…
2.1 Soundbite | Saxophone Performance by Dr.Bradley Vines. | | Dr. Bradley Vines, Wavepaths
My guest today is my friend Dr. Bradley Vines. We met at the Neuromarketing World Forum conference in Singapore 2018. His speech was about “Music and the consumer’s mind, Optimizing Music for video a…
2.2 Soundbite | What is Music? | Dr. Bradley Vines, Wavepaths
Dr. Bradley Vines: "We have an extraordinarily complex auditory system. It all starts with vibration, but how do you go from vibration to experience and emotional experience and the vibrations?".
List…
2.3 Soundbite | Neuroscience Explains How Music Influences Video Dd Performance. | Dr.Bradley Vines, Wavepaths
Dr. Bradley Vines: "When we get to branding you can just take this incredible vehicle called music to create memories and associations. Utilize it to deliver messages or build associations that you'd…
2.4 Soundbite | Is Music a Too Complex Language for Brands to Understand? | Dr.Bradley Vines, Wavepaths
Dr. Bradley Vines: "So how do we go outside the subjective and look at an objective understanding of how a sequence of sounds will influence people? On average that may be a little harder to do as ma…
2.5 Soundbite | Use Music Consistently and Tie it Into Your Brand vision, Intel and Febreze. | Dr.Bradley Vines, Wavepatgs
Dr. Bradley Vines: "Brands that use music very methodically and very consistent in their marketing during certain segments benefit the most".
Listen to the entire podcast or vlog: The Power of Audio +…
2.6 Soundbite | How to Use Neuroscience, EEG, to Measure Sonic Logo and Music Ads Performance to Increase Sales. | Dr. Bradley Vines, Wavepaths
Dr. Bradley Vines: "It's not always easy for the participants to articulate what they feel, what they think and especially not knowing what they need and where they're going next if you ask those kin…
2.7 Soundbite | The Benefits and Dangers with Using Popular Music in Your Brand Communication. | Dr.Bradley Vines, Wavepaths
Dr. Bradley Vines: "I've seen examples where it really works where the popular music that a brand has been using has developed these great associations with the brand so when they use that music bran…
2.8 Soundbite | The Power of Audio Ads. | Dr.Bradley Vines, Wavepaths
Dr. Bradley Vines: "Imagination for what's happening gives radio a unique opportunity to be intimate to really be personal. That combined with the fact that you know you can't shut off hearing. You c…
2.9 Soundbite | Audio Branding Best Practice Based on Consumer Neuroscience Researc. | Dr.Bradley Vines, Wavepaths
Dr. Bradley Vines: "Have it upfront in the conversation, because we might have this implicit bias towards dealing with storylines and visuals. Instead, make a conscious effort to think about music fr…
2.10 Soundbite | What is the Future of Audio Branding? | Dr.Bradley Vines. Wavepaths
Dr. Bradley Vines: ""It will be interesting to see if artificially intelligent generated music can become useful. I think that there's a chance there that you will be able to describe an emotional s…
1. Full Episode | The Science of Emotion: - How to Find Your Company's Limbic Sparks to Build better Emotional Connections with Your Customers. | Kevin Perlmutter, Limbic Brand Evolution
My guest today is my friend Kevin Perlmutter. We met for the first time in May 2017 when I was in NYC conducting my in-store music research. I visited him at the Man Made Music office where he was wo…
1.1 Soundbite | What Brand Leaders Must Know About The Power of Audio Branding. | Kevin Perlmutter. Limbic Brand Evolution
Kevin Perlmutter: "What I took away from that experience beyond sound was the power of emotion and the power of emotion is something that's often ignored or under leveraged by most brand leaders. The…
1.2 Soundbite | Creating Limbic sparks: When Emotional Motivation Meets Brand Desire | Kevin Perlmutter, Limbic Brand Evolution
Kevin Perlmutter: "I'm helping brands find that intersection of emotional motivation between them and what their audience cares most about. I call that intersection of Limbic Sparks that's what creat…
1.3 Soundbite | Emotional Branding: Focus.. Connect.. Evolve. | Kevin Perlmutter, Limbic Brand Evolution
Kevin Perlmutter: "Well, there are three things that I probably primarily do. One is I help brands focus, I help them focus on what makes them unique and desirable. Helping them articulate what it is…