The Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI is a podcast series by Behavioural Sound Scientist Jasmine Moradi to educate Brand Leaders on the power and the future of audio branding. I investigate how Audio Branding offers brands boundless creative opportunities — from music marketing to sound architecture, from AI music to consumer psychology and beyond — so consumers hear the right sound at the right time and in the right moment.
The increasing importance of Audio to the brand marketer has grown multiple in the last few years, and brands have just started recognising the power of sound. This is one medium that you, as a marketer and advertiser, cannot afford to ignore. How are your Audio Assets subconsciously perceived by your customers, and are you measuring the impact?
Listen to my intimate and in-depth conversations with my fellow industry colleagues from the MusicTech Startup Scene, Brand Experts, Music Supervisors, Musicians, Engineers and Scientists to learn their background, philosophy and process — basically unlocking the secrets behind the power of audio, science and artificial intelligence to succeed with your Audio Branding experience.
I am on the mission to increase the value of music by educating brands about the power of Audio Branding in storytelling. Furthermore, to increase the creation process's so that artists get the value they deserve for their magical art.
My podcast is for those who want to learn how to apply behavioural science for business success. Tune in!
Support this show http://supporter.acast.com/the-power-of-audio-science-ai.
Hosted on Acast. See acast.com/privacy for more information.
- Update frequency
- every day
- Average duration
- 12 minutes
- Episodes
- 224
- Years Active
- 2020 - 2022
7.5 Soundbite | Is it Possible to Kill Beats by Dre. Sound for a Concert Hall Effect at Home? | Martin Willer, Transparent
Martin Willers: "The best audio experiences are typically when people are saying like "When I was at this concert I had electric goose bumps all over my body". Some people are able to reproduce that…
7.6 Soundbite | Transparent Home Speakers: High-Quality Sound vs. Timeless Sustainable Design. | Martin Willers, Transparent
Martin Willers: "My goal is to make those audio products that people want to keep in their life for a long time and if the sound is that good people are going to be more likely to upgrade".
My guest t…
7.7 Soundbite | Transparent is on a Mission to Become the First Circular Tech Brand | Martin Willers, Transparent
Martin Willers: "With our business model we want to meet the climate goals. My vision for the next few years that we are growing enough to make that an impact where we can actually influence an indus…
6.Full Episode | Musimap’s Emotional AI: – Decoding the DNA of Music by Combining Human Emotions and AI to Gain Insight into Music Consumption. | Thomas Lidy, Musimap
My guest today is my friend Thomas Lidy. We met in Athens 2018, when I was involved in the European Horizon 2020 research project FuturePulse through Soundtrack Your Brand. Thomas is from Vienna Aust…
6.1 Soundbite | From Passion for Computers & Music to one of the World's Top Experts in Music AI | Thomas Lidy, Musimap
Thomas Lidy: "I was probably not meant to have a career as a musician. Later on I pursued computer science and specialized on music analysis because here I could finally combine the interest of compu…
6.2 Soundbite | How FuturePulse is Empowering the Music Industry with Predictive Analytics | Thomas Lidy, Musimap
Thomas Lidy: "It's a European initiative, and it is a very interesting blend of technical partners research partners and music industry partners".
Listen to the entire podcast or vlog: The Power of Au…
6.3 Soundbite | Semantic Audio Analysis and Music Recognition Explained | Thomas Lidy, Musimap
Thomas Lidy: "Based on AI and data science we trained AI based on music experts knowledge. Here we talk about semantic audit analysis which mean we usually start with analyzing the signal in the mus…
6.4 Soundbite | Bridging the Gap between Academia and Industry | Thomas Lidy, Musimap
Thomas Lidy: "My first startup here Spectrum. I didn't make it, and we had to close down after five years which was a very exciting ride with a lot of learnings".
Listen to the entire podcast or vlog:…
6.5 Soundbite | The Successful Foundation of the Belgian B2B Music AI Company Musimap is Backed by 20 years of Human Research Combined with Audio-Processing and AI | Thomas Lidy, Musimap
Thomas Lidy: "They didn't know much about AI when they started. First they wanted to do this manual, mapping out the music's world. That's why they are named Musimap because they literally wanted to …
6.6 Soundbite | Becoming the “Ultimate Music Assistant” by Scientifically Decoding the DNA of Music | Thomas Lidy, Musimap
Thomas Lidy: "Our aim here is not directly to map out the people's emotion from the music directly, but to analyze the first step moods in the music. We have created a taxonomy that we think is good …
6.7 Soundbite | A“Humanized” Algorithm = a Human Fused AI + Feedback Loops. | Thomas Lidy, Musimap
Thomas Lidy: "Data is everything, and you just feed enough data to an AI and you will get out what you wish, your AI of your dreams. I don't fully believe in this. I believe there's a lot of human st…
6.9 Soundbite | MusiMe: You are What You Listen to. Your Spotify Playlists Reveal Your Personality. | Thomas Lidy, Musimap
Thomas Lidy: "You choose the playlist that you've created on Spotify, and then it tells you something about you. I must say it got him correctly".
Listen to the entire podcast or vlog: The Power of Au…
6.10 Soundbite | How Emotional Artificial Intelligence Music is Revolutionizing Audio Branding, E-Commerce and the Dating Industry. | Thomas Lidy, Musimap
Thomas Lidy: "We allow you to enter product and brand attributes, and you will find the music and the people for it. With this we want to enter the advertising and e-commerce space with the use of s…
5.Full Episode | Music as Medicine: – How Wavepaths’s Integration of AI, Neuroscience and Psychotherapy is Unlocking the Healing Effect of Music to Design the Future of mental Health. | Dr. Bradley Vines , Wavepaths
In episode #2 of my podcast I spoke with Dr. Bradley Vines regarding his work in the field of sonic branding at Nielsen Consumer Neuroscience. Today, Dr. Bradley Vines is the Chief Science Officer at…
5.1 Soundbite | Covid-19 is Burdening our Mental Health with having to Think Consciously about Behaviours we Took for Granted. | Music Therapy
Dr. Bradley Vines: "What's usually non-conscious has become conscious. Now we are burdened with having to think consciously about all kinds of things we just took for granted before, whether to sit t…
5.2 Soundbite | Absolute Pitch and Neuroplasticity: Valproate Significantly Improved Adults’ Perfect Pitch Performance. | Dr.Bradley Vines, Wavemaths
Dr. Bradley Vines: "We did a project where we were interested in neuroplasticity and music. Neuroplasticity is related to so many mental health issues stroke and depression which is related to certai…
5.3 Soundbite | Traditional Mental Health Treatments vs. Music in Psychedelic Therapy. | Dr. Bradley Vines, Wavepaths
Dr. Bradley Vines: "Whereas with music this is something that the person is experiencing continuously. They will hear this even if they're not paying attention to it. It is a very helpful way to infl…
5.4 Soundbite | How Wavepaths’s AI Music System Delivers Personalised, Adaptive, Therapeutic Experiences with Music for Psychedelic Therapy. | Dr. Bradley Vines, Wavepaths
Dr. Bradley Vines: "So his insight was that music is playing an incredibly powerful role. You can even look at psychedelic therapy as a kind of music therapy that enables music to do even more than i…
5.5 Soundbite | How to Train an AI- System to deliver Tailored Music that Leads a Person into a Desired Mental State. | Dr. Bradley Vines, Wavepaths
Dr. Bradley Vines: "Throughout human history we know about the power of music and that brings us to the point of how can we use data to really move the needle, so we can use music to make intelligent…
5.6 Soundbite | Can Music Replace Psychedelic Drugs?
Dr. Bradley Vines: "Can you imagine a music system that's tuned in to what you need and that can deliver music that's just suited for arriving at a desired state of mind and experience. That is reall…