The Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI is a podcast series by Behavioural Sound Scientist Jasmine Moradi to educate Brand Leaders on the power and the future of audio branding. I investigate how Audio Branding offers brands boundless creative opportunities — from music marketing to sound architecture, from AI music to consumer psychology and beyond — so consumers hear the right sound at the right time and in the right moment.
The increasing importance of Audio to the brand marketer has grown multiple in the last few years, and brands have just started recognising the power of sound. This is one medium that you, as a marketer and advertiser, cannot afford to ignore. How are your Audio Assets subconsciously perceived by your customers, and are you measuring the impact?
Listen to my intimate and in-depth conversations with my fellow industry colleagues from the MusicTech Startup Scene, Brand Experts, Music Supervisors, Musicians, Engineers and Scientists to learn their background, philosophy and process — basically unlocking the secrets behind the power of audio, science and artificial intelligence to succeed with your Audio Branding experience.
I am on the mission to increase the value of music by educating brands about the power of Audio Branding in storytelling. Furthermore, to increase the creation process's so that artists get the value they deserve for their magical art.
My podcast is for those who want to learn how to apply behavioural science for business success. Tune in!
Support this show http://supporter.acast.com/the-power-of-audio-science-ai.
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- Update frequency
- every day
- Average duration
- 12 minutes
- Episodes
- 224
- Years Active
- 2020 - 2022
10.3 Soundbite | The Eorld’s First Brand-Fit Research Report “What Does Your Brand Sound Like? | Magnus Ryden, Soundtrack Your Brand
Magnus Rydén: "So the difference in does two playlists was that when we played the brand-fit music we could see a sales increase of 31.7 % and the customers also stayed longer".
Listen to the entire …
10.2 Soundbite | The Methodology behind SYB's Brand-Fit Music Scan Model. | Magnus Ryden, Soundtrack Your Brand
Magnus Rydén: "We came to the conclusion that when looking at a brand it can easily be translated into music via the brand personality and brand values".
Listen to the entire podcast or vlog: The Powe…
10.1 Soundbite | From Running the Indie label Heya Hifi to Curating Brand-Fit Music for Brands at MusicID.
Magnus Rydén: "We started DJing together and traveling around the world. Eventually we got tired of dealing with all these various indie labels so we decided to start our own".
Listen to the entire p…
10. Full episode | Brand-fit Music Scan: The Scientifically Proven Methodology behind Soundtrack Your Brand’s In-Store Music Research and AI Music Tagging. In conversation with Magnus Rydén VP Music at Soundtrack Your Brand.
My guest today is my dear friend and ex-colleague Magnus Rydèn. We met for the first time in November 2014 when he was looking for students to validate his Music Brand Scan methodology.
We are both gr…
9. Full episode | amp's Best Audio Brands Ranking 2020: How Mastercard and Shell have Cracked the Code of Sonic DNA and Created a Holistic Sonic strategy. | Björn Thorleifsson, amp
My guest today is my new friend Björn Thorleifsson. We are fellow sonic branding enthusiasts with a big passion for sound research. Björn is a Consumer Behaviorist with a background in sound-engineer…
8. Full episode | Quantifying Audio ROI: - It's Time to Harness the Power of Sound by Predicting, Measuring and Optimizing Audio Assets to Shape Perception and Influence Behavior | Steve Keller, Pandora
My guest today is the one and only Audio Alchemist Steve Keller, Sonic Strategy Director for Studio Resonate at Pandora/SiriusXM the largest ad-supported audio entertainment streaming service in the …
8.1 Soundbite | Steve Keller’s Journey from Beethoven to Audio Alchemist. | Steve Keller, Pandora
Steve Keller: "I picked up a guitar when I was in junior high school and in high school I started writing songs because it was a great way to meet girls, but I never thought about it as career".
My gu…
8.2 Soundbite | An Audio Alchemist’s Mission to Blend Sound Science and Sound Art to Develop Valuable Sound Strategies. | Steve Keller, Pandora
Steve Keller: "I'm educating our clients and hopefully the world through opportunities and conversations about the power of sound. To think about it more as a strategy than simply a tactic".
My guest…
8.3 Soundbite | An Audio Logo is to Your Ear like a Visual Logo is to Your Eye. | Steve Keller, Pandora
Steve Keller: "Same thing with an audio logo as it is usually based on sound design. It could be a few notes that's part of a simple melody, but it's designed to be a very short sonic representation …
8.4 Soundbite | How the Power of Sound Shapes Consumer Perception and Influences Consumer Behavior | Steve Keller, Pandora
Steve Keller: "It is a really pleasurable experience, and it's very addictive. Music is an extremely powerful dopamine trigger. It's one of the reasons why we have particular songs we like to listen …
8.5 Soundbite | What are Your KPIs for Audio Branding? | Steve Keller, Pandora
Steve Keller: "I think language is one aspect, but I really think the real issue is what I call a value perception gap".
My guest today is the one and only Audio Alchemist Steve Keller, Sonic Strategy…
8.6 Soundbite | The Challenges with Developing a Valuable Sound Strategy | Steve Keller, Pandora
Steve Keller: "We all know what we don't like and that's a problem because we're so used to making decisions about music and sound from our gut even though in reality that's not what's happening".
My …
8.7 Soundbite | It's Time to Start Measuring the Impact of Your Audio Assets. | Steve Keller, Pandora
Steve Keller: "You can pre-test. Let's say a spot that you're going to run on the radio, you can do a pre-test because there are companies out there that now are specializing in this".
My guest today …
8.8 Soundbite | Sound Science, the Cross Modalism Case Study of Propel | Steve Keller, Audio Branding
Steve Keller: "Our reflexes respond to sound much faster than sight that means sound can kind of get into our brain and set the stage for our other senses and that's what cross-modalism is all about…
8.9 Soundbite | The Future of Audio is to Harness the Power of Sound | Steve Kelle, Pandora
Steve Keller: "How can we use sound as a positive intervention. How it can have a positive impact around us. For example using sound in healthcare".
My guest today is the one and only Audio Alchemist …
7. Full episode | Sustainability in Audio: – How Stockholm-Based Design Brand Transparent is Making Audio Home Systems Sound Greener for Today’s Music Lovers. | Martin Willers, Transparent
My guest today is my new friend Martin Willers. We are both part of the Swedish music tech community STHLM Music City. Martin started the boutique design firm People People in 2009 with a group of fr…
7.1Soundbite | The Story Behind the Design firm People People - Innovation, Design & Sustainability. | Martin Willers, Transparent
Martin Willers: "Then there would be an entry point for us where we could make a difference within that short time frame. We had engagement as industrial designers and a lot of impactful decisions ar…
7.2 Soundbite | The Story behind the Transparent Speakers. From Tumblr to Kickstarter to Transparent | Martin Willers, Transparent
Martin Willers: "Something that we felt strongly about at the time was that technology was at war with the home decor. Back then we didn't have that many Bluetooth speakers or wireless speakers inste…
7.3 Soundbite | Transparent Speaker:The Perfect Living Room Speaker. | Martin Willers, Transparent
Martin Willers: "We learned actually during making speakers all about tuning sounds in a digital way. We learned that transparent sound is the name of sound that gives authentic reproduction of a stu…
7.4 Soundbite | The Light Speaker: 3 in 1 Design. | Martin Willers, Transparent
Martin Willers: "In Sweden I think we're the world leading candle consumption country per capita because we have really dark winters up here in the north. We really love what we call "mysbeslysning",…