The Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI is a podcast series by Behavioural Sound Scientist Jasmine Moradi to educate Brand Leaders on the power and the future of audio branding. I investigate how Audio Branding offers brands boundless creative opportunities — from music marketing to sound architecture, from AI music to consumer psychology and beyond — so consumers hear the right sound at the right time and in the right moment.
The increasing importance of Audio to the brand marketer has grown multiple in the last few years, and brands have just started recognising the power of sound. This is one medium that you, as a marketer and advertiser, cannot afford to ignore. How are your Audio Assets subconsciously perceived by your customers, and are you measuring the impact?
Listen to my intimate and in-depth conversations with my fellow industry colleagues from the MusicTech Startup Scene, Brand Experts, Music Supervisors, Musicians, Engineers and Scientists to learn their background, philosophy and process — basically unlocking the secrets behind the power of audio, science and artificial intelligence to succeed with your Audio Branding experience.
I am on the mission to increase the value of music by educating brands about the power of Audio Branding in storytelling. Furthermore, to increase the creation process's so that artists get the value they deserve for their magical art.
My podcast is for those who want to learn how to apply behavioural science for business success. Tune in!
Support this show http://supporter.acast.com/the-power-of-audio-science-ai.
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- Update frequency
- every day
- Average duration
- 12 minutes
- Episodes
- 224
- Years Active
- 2020 - 2022
13.11 Soundbite | Can Sound Decrease Store Theft? | Sven-Olov Daunfeldt, Institute of Retail Economics
Sven-Olov Daunfeldt: "The problem in many retail stores is that they have a lot of problems with theft. Can we decrease theft with soundscapes?"
Episode 13: 2Soundtrack Your Brand's Groundbreaking I…
13.10 Soundbite | Experiential Marketing Is The Next Big Thing Post Covid-19 Where The Music Stands In The Center Of The Experience. | Sven-Olov Daunfeldt, Institute of Retail Economics
Sven-Olov Daunfeldt: "The retail industry will change dramatically after this pandemic, specially restaurants and hotels."
Episode 13: 2Soundtrack Your Brand's Groundbreaking In-Store Music Research: …
13.9 Soundbite | Stop Turning On The Radio, Your Choice Of In-store Music Makes Or Breaks Your Business. | Sven-Olov Daunfeldt, Institute of Retail Economics
Sven-Olov Daunfeldt: "If music is so important for individuals it is also so important for store owners or restaurant owners it can actually get you to connect with your customer if you do it properl…
13.8 Soundbite | Choose Between the Store Employees' Happiness of Influencing the In-Store Music, or Losing Sales? | Sven-Olov Daunfeldt, Institute of Retail Economics
Sven-Olov Daunfeldt: "For instance the music preference of the employees were really not in line with the music of the brand identity".
Episode 13: 2 Soundtrack Your Brand's Groundbreaking In-Store Mu…
13.7 Soundbite | It’s Proven - Music has a Huge Effect on Store Employees. Shoot me! Literally! | Sven-Olov Daunfeldt, Institute of Retail Economics
Sven-Olov Daunfeldt: "You are there for a long time, and maybe you're being influenced by other things more than the music that is played in the store".
Episode 13: 2 Soundtrack Your Brand's Groundbre…
13.6 Soundbite | Why Randomized Music Experiment is the Key to Capture the Causal Effects. | Sven-Olov Daunfeldt, Institute of Retail Economics
Sven-Olov Daunfeldt: "The fantastic tool is to be able to randomize the music at different stores at different times".
Episode 13: 2 Soundtrack Your Brand's Groundbreaking In-Store Music Research: Bra…
13.5 Soundbite | The Impact of Music in Restaurants: Why the Sound of Ed Sheeran Helps Sell Fries. | Sven-Olov Daunfeldt, Institute of Retail Economics
Sven-Olov Daunfeldt: "What increased most in the sales was actually dessert and coffee, and it was not summer".
Episode 13: 2 Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit…
13.4 Soundbite | What Brands Should Learn From The Successful Music Strategy of Starbucks. | Sven-Olov Daunfeldt, Institute of Retail Economics
Sven-Olov Daunfeldt: "He realized after a while he couldn't continue playing Italian opera, so he started to play more classic music which was better but not maybe perfect".
Episode 13: 2 Soundtrack Y…
13.3 Soundbite | “The Influence of Music on Consumer Behavior” - Music Matters and the Devil is in the Details. | Sven-Olov Daunfeldt, Institute of Retail Economics
Sven-Olov Daunfeldt: "Based on the literature overview for Soundtrack Your Brand and the key findings, I would say that music matters".
Episode 13: 2 Soundtrack Your Brand's Groundbreaking In-Store Mu…
13.2 Soundbite | Meet Sweden’s Coolest Hard Rock and Heavy Metal Professor. | Sven-Olov Daunfeldt, Institute of Retail Economics
My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and st…
13.1 Soundbite | Sven-Olov Daunfeldt has the Best Research Job in the World.
My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and st…
13. Full episode | Soundtrack Your Brand's Groundbreaking In-Store Music Research: Brand-fit Background Music Increases Sales, Affects Customer Perception and Store Staff Satisfaction. | Sven-Olov Daunfeldt, Institute of Retail Economics
My guest today is my dear friend and research colleague Sven-Olov Daunfeldt. Today, Sven-Olov and I discuss the ins and outs of the effects of brand-fit in-store music on sales and on customer and st…
12.8 Soundbite | Music & Brands: Music Marketing Opportunities. | Helena Kosinski , MRC Data & Billboard
Helena Kosinski : "I think music allows the brands to access consumers that otherwise can be hard to reach".
Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasmine…
12.7 Soundbite | Helena Kosinski’s Successful Journey in the Music Business and Career Advice. | MRC Data & Billboard | Helena Kosinski| Helena Kosinski , MRC Data & Billboard
Helena Kosinski's successful journey in the music business and career advice.
Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.com, Spotify, Apple Mus…
12.6 Soundbite | 2021 Music Industry Trends & the Future of Music. | MRC Data & Billboard | Helena Kosinski, MRC Data
Helena Kosinski: "What we've really noticed is the rise in music and listening to music from Africa".
Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemoradi.…
12.5 Soundbite | The Top US Genre of 2020: a Comfortable, Escapist Space, and a Wave of Nostalgia. | Helena Kosinski , MRC Data & Billboard
Helena Kosinski: "The rise in nostalgia and comfort genres is the type of music that people wanted to listen to".
Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.ja…
12.4 Soundbite | Billboard and MRC Launch Two New Global Music Charts; ‘Billboard Global 200’ and the ‘Billboard Global Excl. US’. | Helena Kosinski , MRC Data & Billboard
Helena Kosinsk: "Last year billboard launched two new global charts, one global 200 song charts and then one global excluding the US".
Podcast or vlog: The Power of Audio + Science + AI with Jasmine M…
12.3 Soundbite | MRC Data’s 2020 U.S. Year-End report. | MRC Data & Billboard | Helena Kosinski, MRC Data & Billboard
Helena Kosinski: "A couple of platforms out there, but the biggest one that everyone will know is TickTok and in 2020 we saw a massive rise in the use".
Podcast or vlog: The Power of Audio + Science +…
12.2 Soundbite | Consumers’ Interest in Virtual Concerts. | Helena Kosinski , MRC Data & Billboard
Helena Kosinski: "Firstly, are virtual concerts popular? Yes they are. Are they mainstream? No, I wouldn't say that".
Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://ww…
12.1 Soundbite | “The Impact of Covid-19 on Music: Search for the New. | Helena Kosinski , MRC Data & Billboard
Helena Kosinski: "Then continuing to use different types of streaming services. On the film and TV side that's seen the biggest increase was Netflix and Disney plus launched".
Podcast or vlog: The Pow…