The Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI is a podcast series by Behavioural Sound Scientist Jasmine Moradi to educate Brand Leaders on the power and the future of audio branding. I investigate how Audio Branding offers brands boundless creative opportunities — from music marketing to sound architecture, from AI music to consumer psychology and beyond — so consumers hear the right sound at the right time and in the right moment.
The increasing importance of Audio to the brand marketer has grown multiple in the last few years, and brands have just started recognising the power of sound. This is one medium that you, as a marketer and advertiser, cannot afford to ignore. How are your Audio Assets subconsciously perceived by your customers, and are you measuring the impact?
Listen to my intimate and in-depth conversations with my fellow industry colleagues from the MusicTech Startup Scene, Brand Experts, Music Supervisors, Musicians, Engineers and Scientists to learn their background, philosophy and process — basically unlocking the secrets behind the power of audio, science and artificial intelligence to succeed with your Audio Branding experience.
I am on the mission to increase the value of music by educating brands about the power of Audio Branding in storytelling. Furthermore, to increase the creation process's so that artists get the value they deserve for their magical art.
My podcast is for those who want to learn how to apply behavioural science for business success. Tune in!
Support this show http://supporter.acast.com/the-power-of-audio-science-ai.
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- Update frequency
- every day
- Average duration
- 12 minutes
- Episodes
- 224
- Years Active
- 2020 - 2022
19.9 Soundbite | Best Practices on How Brands can Use 3D Binaural Sound in their Audio Design Process. | Mathias Johansson, Dirac
Mathias Johansson: "It's this sense of movement, this spatial aspect that's been forgotten, and you can really do a lot with that. It's a different dimension to your communication of your brand so in…
19.8 Soundbite | 3D Sound Use Cases that are Starting to Gain Momentum. | Mathias Johansson, Dirac
Mathias Johansson: "Well clearly gaming and movies. That's for sure more. VR and AR not so much yet, but it's coming. Clearly it is coming. It is just a matter of time there's also something that is …
19.7 Soundbite | How 3D Binaural Audio and Head Tracking will Transform Virtual Experiences. | Mathias Johansson, Dirac
Mathias Johansson: "I think that's that's something that can really make a difference. I'm looking for the first kind of virtual concert app or company that really does this well because there's so m…
19.6 Soundbite | How Head Tracking will Forever Change the Way We are Listening to Sound. | Mathias Johansson, Dirac
Mathias Johansson: "Apple is using head tracking in their iPhone and AirPods Pro. Then they have these sensors on the ear bugs and also on the screen. Then it does the processing to track your head. …
19.5 Soundbite | What You as an Audience can Expect from a 3D Binaural Sound Experience. | Mathias Johansson, Dirac
Mathias Johansson: "It is about being there at another location. Travelling in space and time somehow. For myself I am a big NBA fan, and that is my dream scenario, as it is really expensive to get c…
19.4 Soundbite | What is 3D Binaural Audio and Ambisonics, and How does it Hack Our Brain? | Mathias Johansson, Dirac
Mathias Johansson: "The term Binaural Sound comes from the fact that we have two ears, which is very fascinating. We can still pick out locations all around us. We just have to listen to two signals …
19.3 Soundbite | How Dirac is Making Bad Audio Sound Better with Software. | Mathias Johansson, Dirac
Mathias Johansson: "The first thing we do is that we always measure the speaker or the headphone acoustically, we send out frequency sweeps, so we check all the different frequencies, and then we mea…
19.2 Soundbite | Listening Fatigue: The Task of a Speaker and the Biggest Challenges with Existing Sound Systems. | Mathias Johansson, Dirac
Mathias Johansson: "Speakers are really there for one reason and that's to reproduce as faithful as possible the sound that somebody has created for your ear. The idea is that you just amplify the so…
19.1 Soundbite | The Story Behind Dirac’s Mission on Changing the World of Sound Listening. | Mathias Johansson, Dirac
Mathias Johansson: "We started playing around with what's called you know inversion filters to remove all this coloration from the speaker and the difference it made in those early experiments was as…
19. Full episode | VR For Our Ears: - Dynamic 3D Binaural Audio. How Dirac is Optimizing the Future Sound Systems to Offer the Ultimate Listening Experience. | Mathias Johansson, Dirac
My guest today is my new friend Mathias Johansson, Chief Product Officer and Co-founder of the Swedish company Dirac. Mathias has a Master of Science and a Ph.D. in Signal Processing from Uppsala Uni…
18.7 Soundbite | Film Scoring Tips and Tricks. | Joel Douek, Award-Winning Composer
Joel Douek: "If you are scoring a picture there is likely to be dialogues. So the most important thing is in your choice of instrumentation and your choice of palette, you want to stay away from inst…
18.6 Soundbite | Music Branding: The Fastest Direct Pathway into the Human Emotion. | Joel Douek, Award-Winning Composer
Joel Douek: "Advertisers and Brands, what they are always looking for is a shortcut into the consumers and yet the missed that sound and music is the tool for exactly that."
In this full episode, Joe…
18.5 Soundbite | The History and Power of Sound Design in the Film Industry. | Joel Douek, Award-Winning Composer
Joel Douek: "The origin of film was to answer a bet between two people to see if at any point in time of a horses gallop all four hooves were off the ground. The only way they could test this was to …
18.4 Soundbite | Making Music: Joel Douek's Composing Process. | Joel Douek, Award-Winning Composer
Joel Douek: "Lot of the time when I am doing TV Sport Network melody, I struggled with that because it does not come with any background, sense or context. I found it that I need to create the conte…
18.3 Soundbite | Our Subconscious Emotional Experience of Music from Birth to Death. | Joel Douek, Award-Winning Composer
Joel Douek: "Majority of people play music when they wake up to get motivated, maybe they play music in the shower etc. We are musical beings. Early research suggests that early human language was mu…
18.2 Soundbite | Joel Douek’s Musical Talent and the Inspiration Behind his Music | Joel Douek, Award-Winning Composer
Joel Douek: "I can actually remember to when I was really young. My parents were not musical, but they were active music listeners. For my sixth or seventh birthday, I had an older cousin, and he gav…
18.1 Soundbite | Joel Douek Expresses his Lockdown Experience through Music. | Joel Douek, Award-Winning Composer
Joel Douek: "Like for most people it has been a rollercoaster. I had to extreme quarantine myself for the entire year. Birds flying high, you know how I feel. Sun in the sky, you know how I feel.Bree…
18. Full episode | A Composer's Perspective: Joel Douek. The Art of Bringing a Scene to Life through Music. | Joel Douek, Award-Winning Composer
My guest today is my new friend Joel Douek. We were introduced to each other through our common friend Kevin Perlmutter. They got to know each other at Man Made Music, the top US Sonic Branding studi…
17.14 Soundbite | Music for Good: Using Sonic Seasoning to Nudge People Towards a Healthier Eating Behavior. | Dr. Charles Spence, Oxford University
Dr. Charles Spence: "Can we nudge people by playing a style of music for example the sound of the sea and the waves to make the choose fish instead of meat?".
Full Episode 17: Sonic Seasoning: Eating …
17.13 Soundbite | Dr. Charles Spence's Best Practice on How Brand Leaders can Harness the Power of Sonic Seasoning to Build Competitive Advantage. | Dr. Charles Spence, Oxford University
Dr. Charles Spence: "How do I deliver an experience and not just a product? What are the sound experiences? Sound is the easy sense to change, that can be switched on and off to have a strong an emot…