The Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI is a podcast series by Behavioural Sound Scientist Jasmine Moradi to educate Brand Leaders on the power and the future of audio branding. I investigate how Audio Branding offers brands boundless creative opportunities — from music marketing to sound architecture, from AI music to consumer psychology and beyond — so consumers hear the right sound at the right time and in the right moment.
The increasing importance of Audio to the brand marketer has grown multiple in the last few years, and brands have just started recognising the power of sound. This is one medium that you, as a marketer and advertiser, cannot afford to ignore. How are your Audio Assets subconsciously perceived by your customers, and are you measuring the impact?
Listen to my intimate and in-depth conversations with my fellow industry colleagues from the MusicTech Startup Scene, Brand Experts, Music Supervisors, Musicians, Engineers and Scientists to learn their background, philosophy and process — basically unlocking the secrets behind the power of audio, science and artificial intelligence to succeed with your Audio Branding experience.
I am on the mission to increase the value of music by educating brands about the power of Audio Branding in storytelling. Furthermore, to increase the creation process's so that artists get the value they deserve for their magical art.
My podcast is for those who want to learn how to apply behavioural science for business success. Tune in!
Support this show http://supporter.acast.com/the-power-of-audio-science-ai.
Hosted on Acast. See acast.com/privacy for more information.
- Update frequency
- every day
- Average duration
- 12 minutes
- Episodes
- 224
- Years Active
- 2020 - 2022
16. Full Episode | Voice Marketing: How Brands can use Interactive Print Media to build a positive emotional connection that increase desire, loyalty and engagement. | Geoffrey Stern, Voice Express
My guest today is my new friend Geoffrey Stern, the founder of Voice Express – an early pioneer of using Voice of Things and on-demand media to drive commerce.
Episode 16: Voice Marketing: How brands …
15.8 Soundbite | Aesthetic Judgments of Live and Recorded Music | Dr. Amy Belfi
Dr. Amy Belfi: "How is experiencing a live concert different from experiencing a streamed concert or watching a recorded concert?"
Full episode
#15 Music and The Brain: The science behind how and why…
15.7 Soundbite | Why is Music Important, and Why do we Like it so Much? | Dr. Amy Belfi
Dr. Amy Belfi: "Music is important, and we like it so much as it is an aspect of our behavior and our everyday lives. It's something that people really enjoy."
Full episode
#15 Music and The Brain: Th…
15.6 Soundbite | High Energy Music During Driving Elevates Positive Mood for the Day Ahead| Dr. Amy Belfi
Dr. Amy Belfi: "The most interesting part was that the people who had the high valence playlists showed the most changes in their positive mood."
Full episode
#15 Music and The Brain: The science behi…
15.5 Soundbite | Choosing Famous Songs in Audio Branding May not be Beneficial | Dr. Amy Belfi
Dr. Amy Belfi: "In terms of like brands using famous melodies. I can see how that might be a negative, because everybody has associations with these melodies whether good or bad. They already have yo…
15.4 Soundbite | People Esthetically Judge a Piece of Music Less than a Second. The Perception of Your Choice of Brand Music Matter | Dr. Amy Belfi
Dr. Amy Belfi: "On the level of hundreds of milliseconds like within less than a second people were forming opinions, and they're making a set of judgments about how much they like the music that wer…
15.3 Soundbite | Music Evokes Autobiographical Memories More Vivid than Visuals | Dr. Amy Belfi
Dr. Amy Belfi: "Hearing a song from our past can transport us back in time triggering the sights sounds and feelings of an event."
Full episode
#15 Music and The Brain: The science behind how and why …
15.2 Soundbite | Name the Tune: Left Temporal Polar is the Part of Our Brain We Use for Naming Songs | Dr. Amy Belfi
Dr. Amy Belfi: "They could name most of the melodies the people with damage elsewhere in the brain also were really good at the task".
Full episode
#15 Music and The Brain: The science behind how and …
15.1 Soundbite | The Music Cognition Career Journey of Dr. Amy Belfi. | Dr. Amy Belfi
Dr. Amy Belfi is an Assistant Professor in the Department of Psychological Science at Missouri in the United States. Specialized in Music Research and Neuroscience.
Full episode
#15 Music and The Brai…
15 Full episode | Music and The Brain: The science behind how and why music influences our emotions, feelings, and behaviors. | Dr. Amy Belfi
My guest today is my friend Dr. Amy Belfi. We met for the first time when I visited her at New York University in 2017, when she was a Postdoctoral Associate in the Department of Psychology.
Soundbite…
14.9 Soundbite | Lauren McGuire's Best Sonic Branding Practices to Brand Leaders on the New Now. | Lauren McGuire, Made Music Studio
Lauren McGuire: "To brand leaders I would say when strategically approaching sound branding you need a really strong foundation. Music is motion and emotions".
Podcast or vlog: The Power of Audio + Sc…
14.8 Soundbite | How Made Music Studio is Designing and Measuring the Future of Voice, AudioUX and 3D Audio Sound. | Lauren McGuire, Man Made Music
Lauren McGuire: "So spatialized sound is a fascinating area for us. I can tell you that we are continuing to research and be interested in the effects of spatialized audio in audio advertising medium…
14.7 Soundbite | Stores Will Be Using Music to Make You Feel Comfortable, Safe and Provide a Positive Payment Experiment. | Lauren McGuire, Made Music Studio
Lauren McGuire: "How do we use sound to create a more connective experience to the brand? Where are we putting in a sound to make you feel comfortable and safe".
Podcast or vlog: The Power of Audio +…
14.6 Soundbite | Measuring the Subconscious Impact of Sound Is the Only Way to Improve Sonic Appeal & Drive Behavior! | Lauren McGuire, Made Music Studio
Lauren McGuire: "We work together with Sentient Decision Science, and the results are based on the subconscious mind, which is a more accurate response".
Podcast or vlog: The Power of Audio + Science …
14.5 Soundbite | Sound Branding in the Age of COVID-19. | Lauren McGuire, Made Music Studio
Lauren McGuire: "It's again it's not about the sound it's kind of about human experience. A holistic view of what is happening around us".
Podcast or vlog: The Power of Audio + Science + AI with Jasm…
14.4 Soundbite | How Your Choice of Brand Sound Can Make or Break the Consumer Experience. | Lauren McGuire, Made Music Studio
Lauren McGuire: "We've done work with fast casual dining restaurants there's a lot going on you know we've done audits across the country, and you can go into one market where they are playing countr…
14.3 Soundbite | Brands Want that Perfect Track, but Want to Pay the Cost of a Skoda Instead of a Ferrari. | Lauren McGuire, Made Music Studio
Lauren McGuire: "When you read that quote I have to laugh about it, because clients are aware of this".
Podcast or vlog: The Power of Audio + Science + AI with Jasmine Moradi (https://www.jasminemora…
14.2 Soundbite | Fight, Flight, or Freeze: How We Respond to Sounds. | Lauren McGuire, Made Music Studio
Lauren McGuire: "Those primal sounds, those instinctual sounds were the basis for our emotional scale and how we still rank short form sounds to this day in terms of subconscious emotional appeal, Ho…
14.1 Soundbite | Lauren McGuire’s Career Journey on Becoming Leading Expert on Sound Branding. | Lauren McGuire, Made Music Studio
Lauren McGuire: "The sound branding industry, you know just to be very transparent about it, was an accident and a right-hand turn on the career path".
Podcast or vlog: The Power of Audio + Science +…
14. Full episode | Made Music Studio’s SonicPulse® Research: How to evolve sound branding in the age of COVID-19 by measuring the subconscious impact of audio assets. In conversation with Lauren McGuire Man Made Music
My guest today is Lauren McGuire. With soon 10 years at Man Music Studio. Lauren is an expert in sonic branding, music for television, and sound design of experiences. In this episode, Lauren and I a…