The Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI is a podcast series by Behavioural Sound Scientist Jasmine Moradi to educate Brand Leaders on the power and the future of audio branding. I investigate how Audio Branding offers brands boundless creative opportunities — from music marketing to sound architecture, from AI music to consumer psychology and beyond — so consumers hear the right sound at the right time and in the right moment.
The increasing importance of Audio to the brand marketer has grown multiple in the last few years, and brands have just started recognising the power of sound. This is one medium that you, as a marketer and advertiser, cannot afford to ignore. How are your Audio Assets subconsciously perceived by your customers, and are you measuring the impact?
Listen to my intimate and in-depth conversations with my fellow industry colleagues from the MusicTech Startup Scene, Brand Experts, Music Supervisors, Musicians, Engineers and Scientists to learn their background, philosophy and process — basically unlocking the secrets behind the power of audio, science and artificial intelligence to succeed with your Audio Branding experience.
I am on the mission to increase the value of music by educating brands about the power of Audio Branding in storytelling. Furthermore, to increase the creation process's so that artists get the value they deserve for their magical art.
My podcast is for those who want to learn how to apply behavioural science for business success. Tune in!
Support this show http://supporter.acast.com/the-power-of-audio-science-ai.
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- Update frequency
- every day
- Average duration
- 12 minutes
- Episodes
- 224
- Years Active
- 2020 - 2022
17.12 Soundbite | The Sound (And Taste) Of Music: Music-Taste pairing of Coffee, Wine, Bear and Honey. | Dr. Charles Spence, Oxford University
Dr. Charles Spence: "I think we'll have potentially millions of people drinking their coffee while listening to music thinking whether it's a good match and if it does it change the taste or not".
Ful…
17.11 Soundbite | What Happens to Your Brain When You Eat and Listen to Music? | Dr. Charles Spence, Oxford University
Dr. Charles Spence: "The mission statements of places like Planet Hollywood and Hard Rock Café is to play loud and fast music because it will lead to a 30 % increase sales".
Full Episode 17: Sonic Sea…
17.10 Soundbite | How to Make Bland Airplane Food Appetizing? Umami! | Dr. Charles Spence, Oxford University
Dr. Charles Spence: "Part of the problem in the noise and probably about lowered cabin air pressure and the dry air. These three things together cause the suppression of taste and flavor in what we e…
17.9 Soundbite | The Illusion of Flavor: How the Perception of Food actually occurs in our Mind. | Dr. Charles Spence, Oxford University
Dr. Charles Spence: "I think flavor is probably one of the most multi-sensory experiences because we see food in color, but we hear the crunch, the crackle, the crispy etc. clearly. The taste on the …
17.8 Soundbite | Kitchen Theory: How chef Jozef Youssef, Dr. Charles Spence and Steve Keller Push the Boundaries of Gastronomy. | Dr. Charles Spence, Oxford University
Dr. Charles Spence: "The question of which sounds to present is one that the chef can't really address. I can't certainly do it, and that's where Steve Keller cames in. I met him at an audio branding…
17.7 Soundbite | Is there Such a thing as a Perfect Meal? The Multisensory Science of Food & Dining. | Dr. Charles Spence, Oxford University
Dr. Charles Spence: "People's expectations are different which is part of the perfect meal. I think you know what you expect to happen or don't expect to happen, and for me was le Chateau Bryant in P…
17.6 Soundbite | Subadditive/Incongruent: When Senses Clash and Can Ruin the Experience. | Dr. Charles Spence, Oxford University
Dr. Charles Spence: "The danger is that you then create some sort of experience that the consumer can't read or interpret properly because the senses are telling incongruent messages".
Full Episode 17…
17.5 Soundbite | Superadditive: When Senses Work Together to Enhance the Experiences. | Dr. Charles Spence, Oxford University
Dr. Charles Spence: "He was a child of the second world war when there wasn't much food going around, and he used to say kids at the time were told, when you get some chewing gum and if it loses its …
17.4 Soundbite | Sensory Dominance: When a Sense Overpowers Another called The McGurk Effect. | Dr. Charles Spence, Oxford University
Dr. Charles Spence: "Sensory dominance is just the idea that our brain sometimes uses one sense to dominate the total experience. The multi-sensory experience for example when you're at the cinema or…
17.3 Soundbite | How Marketers can Measure the Emotional Experience of Food and Drinks. | Dr. Charles Spence, Oxford University
Dr. Charles Spence: "If we go back 10 years most of the experiments we did were done in the laboratory. We would invite some number of participants in and then ask them questions and as the years gon…
17.2 Soundbite | Sensploration: When Sensory Marketing meets Neuroscience-Inspired Multisensory Design. | Dr. Charles Spence, Oxford University
Dr. Charles Spence: "Intuitive marketeers have been doing this for decades, creating multi-sensory experiences in store to make you buy more or drink more or shop longer":
Full Episode 17: Sonic Seaso…
17.1 Soundbite | How a Broken TV got Dr. Charles Spence into Experimental Psychology. | Dr. Charles Spence, Oxford University
Dr. Charles Spence: "My first experiments in psychology was to break apart TVs and to move around the sounds to see what happened".
Full Episode 17: Sonic Seasoning: Eating with Your Ears. How Music a…
17. Full Episode | Sonic Seasoning: Eating with Your Ears. How Music and Sound can be used to Enhance the Multisensory Experience of Food and Drink. | Dr. Charles Spence, Oxford University
My guest today is the one and only Dr. Charles Spence, professor of experimental psychology and Head of the Crossmodal Research Laboratory at the Department of Experimental Psychology at Oxford Unive…
16.7 Soundbite | Best Practices on How Brand Leaders can use Voice Experience to Build Stronger Emotional Connections. | Geoffrey Stern, Voice Express
Geoffrey Stern: "The first thing is to keep it simple in terms of the interface and in terms of the messaging for the brand itself".
Episode 16: Voice Marketing: How brands can use Interactive Print M…
16.6 Soundbite | How to Use Voice in the Proper Manner in the New Now. | Geoffrey Stern, Voice Express
Geoffrey Stern: "As a result of the Covid-19 we have being playing with having our product on Amazon to see what all the talk was about".
Episode 16: Voice Marketing: How brands can use Interactive Pr…
16.5 Soundbite | Tapping the Power of Digital Voice Assistants via Shelf-Talk and Voice Brochure to drive In-Store Sales and Customer Loyalty. | Geoffrey Stern, Voice Express
Geoffrey Stern: "You don't want something that takes shelf space from products. We can start a conversation commerce where you can engage and get answers to the most frequently asked questions".
Full…
16.4 Soundbite | The Power of Emotional Marketing: Helping Consumers and Brands to Communicate in the Most Direct Matter. | Geoffrey Stern, Voice Express
Geoffrey Stern: "We Help Consumers and Brands to Communicate in the Most Direct Matter".
Full Episode 16: Voice Marketing: How Brands can use Interactive Print Media to Build a Positive Emotional Conn…
16.3 Soundbite | The Power of Voice: the Emotional Primal Trigger. | Geoffrey Stern, Voice Express
Geoffrey Stern: "From the time that we are a baby, the first interaction with the world is through sound and voice. It is an amazing primal trigger".
Episode 16: Voice Marketing: How brands can use In…
16.2 Soundbite | 50 Million+ Voice Messages Recorded at Build-A-Bear. | Geoffrey Stern, Voice Express
Geoffrey Stern: "They designed the products, so you really couldn't easily change the batteries because it was sewn into the plush, but I would get the cases where the message was just too valuable a…
16.1 Soundbite | The Story behind Voice Express: Send a Bouquet of Flowers with a Cassette? | Geoffrey Stern, Voice Express
Geoffrey Stern: "Would it not be cool if you could go into a flower shop and record a message on a cassette to ship it with the flower".
Episode 16: Voice Marketing: How brands can use Interactive Pri…