The Power of Audio + Science + AI is a podcast series by Behavioural Sound Scientist Jasmine Moradi to educate Brand Leaders on the power and the future of audio branding. I investigate how Audio Branding offers brands boundless creative opportunities — from music marketing to sound architecture, from AI music to consumer psychology and beyond — so consumers hear the right sound at the right time and in the right moment.
The increasing importance of Audio to the brand marketer has grown multiple in the last few years, and brands have just started recognising the power of sound. This is one medium that you, as a marketer and advertiser, cannot afford to ignore. How are your Audio Assets subconsciously perceived by your customers, and are you measuring the impact?
Listen to my intimate and in-depth conversations with my fellow industry colleagues from the MusicTech Startup Scene, Brand Experts, Music Supervisors, Musicians, Engineers and Scientists to learn their background, philosophy and process — basically unlocking the secrets behind the power of audio, science and artificial intelligence to succeed with your Audio Branding experience.
I am on the mission to increase the value of music by educating brands about the power of Audio Branding in storytelling. Furthermore, to increase the creation process's so that artists get the value they deserve for their magical art.
My podcast is for those who want to learn how to apply behavioural science for business success. Tune in!
Support this show http://supporter.acast.com/the-power-of-audio-science-ai.
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Simon Gosling: "I'm really pleased to be able to let you know that I've been accepted to be one of the advisories to the Well Building Institute on their Home and their Sound Advisories, which is gre…
Simon Gosling: "So what effectively happened is the volume dial on the planet has gone from 10 down to 5 during lockdown and the big question we have to ask is
do we want it to go all the way back up …
Simon Gosling: "Yes, we can! There is no doubt that electric cars are going to be quieter than patrol and diesel cars. However, with the electric cars comes a safety issue."
Soundbites
#1 Simon Gosling…
Simon Gosling: "I mentioned John Connell earlier, and he called Noise Pollution, The Invisible Pollutant. When I tell people that WHO says that noise pollution is the second environmental issue after…
Simon Gosling: "We are in what's called The Work-From-Home Era. Deloitte recently did a survey in January 2021, and it showed that even post pandemic there's an expectation that over 32 percent of wo…
Simon Gosling: "Quiet Mark leads its definitive acoustic measurement system, engaging with global specialist acoustic teams. We conduct assessments of declared technical test data and carry out acous…
Simon Gosling: "In 2016 I led the build of the Home of 2020, and it was a 2 000 square foot space. I got to interview various people about what the Home of 2020 might be like. I also looked at sound …
Simon Gosling: "I've always been fascinated with the new and then my inner motivational drive comes from the three S's: Sex pistols, Star Wars and Space Invaders. They really shaped my life."
Soundbit…
My guest today is Simon Gosling, CMO at Quiet Mark the independent global certification program with the aim to reduce noise pollution, by leading the conversation about the impact of noise on our we…
Dr. Teri Fisher: "I think as internet gets faster, as more of the smart devices gets adopted we will start to see the healthcare system getting decentralized. All persons home will be able to act lik…
Dr. Teri Fisher: "The best way to describe this is to think about digital photography. When you take a photo you create a metadata of the photograph. You get information like what camera you use, the…
Dr. Teri Fisher: "We can break it down into four different categories. Informational type of voice experience where a patient can talk to a smart speaker and it gives them back information. There are…
Dr. Teri Fisher: "There is this whole area now called Sonic Branding. What that means for brands and healthcare environments is very important. Everybody has to start to think "What does your brand s…
Dr. Teri Fisher: "My experience with the Canadian healthcare system is different from people from other countries. Because we have a public healthcare system there is a lot of pressure on the system,…
Dr. Teri Fisher: "The way that I think about it is around five reasons, and I use the word VOICE. First, voice is very voicetaile meaning you can do multiple things at the same time when you are spea…
Dr. Teri Fisher: "Voice First is an overall theme of the way we are going to see the interface with computers. It was first named by Brian Roemmele."
Full Episode 20: Voice Tech in Healthcare: How Voi…
Dr. Teri Fisher: "As a kid I got this new technology, and it was my first personal computer, a Tandy Computer Radio Shack."
Full Episode 20: Voice Tech in Healthcare: How Voice First, AI and Voice Ass…
Dr. Teri Fisher: "I have always loved technology ever since I was a kid. My favorite things to play with where things I could build like radio control airplanes, cars and all the stuff that involved …
My guest today is Dr. Teri Fisher, a Sport & Exercise Physician and Clinical Assistant Professor in the Faculty of Medicine at the University of British Columbia in Vancouver, Canada.
In his daily job…
Mathias Johansson: "I think that if we look at 1500 years probably neural audio. Why should we have you know speakers and headphones? Why don't we just go directly connect to your brains electrically…