The Power of Audio + Science + AI with Jasmine Moradi
The Power of Audio + Science + AI is a podcast series by Behavioural Sound Scientist Jasmine Moradi to educate Brand Leaders on the power and the future of audio branding. I investigate how Audio Branding offers brands boundless creative opportunities — from music marketing to sound architecture, from AI music to consumer psychology and beyond — so consumers hear the right sound at the right time and in the right moment.
The increasing importance of Audio to the brand marketer has grown multiple in the last few years, and brands have just started recognising the power of sound. This is one medium that you, as a marketer and advertiser, cannot afford to ignore. How are your Audio Assets subconsciously perceived by your customers, and are you measuring the impact?
Listen to my intimate and in-depth conversations with my fellow industry colleagues from the MusicTech Startup Scene, Brand Experts, Music Supervisors, Musicians, Engineers and Scientists to learn their background, philosophy and process — basically unlocking the secrets behind the power of audio, science and artificial intelligence to succeed with your Audio Branding experience.
I am on the mission to increase the value of music by educating brands about the power of Audio Branding in storytelling. Furthermore, to increase the creation process's so that artists get the value they deserve for their magical art.
My podcast is for those who want to learn how to apply behavioural science for business success. Tune in!
Support this show http://supporter.acast.com/the-power-of-audio-science-ai.
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- Update frequency
- every day
- Average duration
- 12 minutes
- Episodes
- 224
- Years Active
- 2020 - 2022
5.7 Soundbite | Self-Medicating through Music during Quarantine – Listen, Sing, Play. | Dr. Bradley Vines, Wavepaths
Dr. Bradley Vines: "It can be very therapeutic to engage in creating music and then listening to music. It is going to be beneficial for us and our health".
Listen to the entire podcast or vlog: The P…
4. Full Episode | B2B Music Licensing: - Stop Giving Away Music for Free as it is Hard Work Done by Artists and Composers. | Ola Sars, Soundtrack Your Brand
My guest today is my friend and ex. boss Ola Sars. We met for the first time in May 2015 when I got the chance to present my thesis results for him and the entire Soundtrack Your Brand team. After th…
4.1 Soundbite | The Success and Failures behind Beats, Music Pacemaker and Soundtrack Your Brand. | Ola Sars, Soundtrack Your Brand
Ola Sars: "Obviously I couldn't enter into the creative side of music industry, but I could enter into the business side of the music industry and into the tech side and that's what I did with my fir…
4.2 Soundbite | The Successful Strategy behind Sourcing Spotify's Backend, Structure & Licence. | Ola Sars, Soundtrack Your Brand
Ola Sars: " The driving force of going to Spotify was that we wanted the best music backend in the world for streaming right now. We were literally in a café right across the street. We took a prag…
4.3 Soundbite | The Difference Between B2C and B2B Music Streaming Products Explained. | Ola Sars, Soundtrack Your Brand
Ola Sars: "If you were using Spotify or Apple Music in your store, it's actually illegal, and it's the similar thing if you open a cinema on your Netflix account. If you're a sports bar, and you're s…
4.4 Soundbite | Artists and Musicians are Missing out on $2.7 billion per Year. | Ola Sars, Soundtrack Your Brand
Ola Sars: "The numbers don't lie. It's a robust quantitative study very clearly analyzing the delta in terms of how many businesses are actually using consumer services illegally. It is not ill inten…
4.5 Soundbite | Signing Universal Music Group was the Last Piece of the Licensing Puzzle. | Ola Sars, Soundtrack Your Brand
Ola Sars: "Clearly that this was a pivotal moment for the industry when Universal Music Group finally and gladly joined us. We did some adjustments, and we launched the model together".
Listen to the …
4.6 Soundbite | Soundtrack Your Brand is a Valuable Product Solution for Entrepreneurs. | Ola Sars, Soundtrack Your Brand
Ola Sars: "Together with the industry we've done something that really unlocks value and helps artists get paid more than in these times. We need to collect every little scent for our creatives, so t…
4.7 Soundbite | The Music Industry has to Stop Giving Away Music for Free. | Ola Sars, Soundtrack Your Brand
Ola Sars: "I always find it so ignorant that music is always perceived as a free service. Why? Because artists are putting their time and soul to create it and music has been and still is undervalued…
4.8 Soundbite | How Soundtrack Your Brand's AI Powered Analytics Distributes the Real-time Streaming Data. | Ola Sars, Soundtrack Your Brand
Ola Sars: "We are completely transparent in our model. We charge fifty dollars for Unlimited and thirty-five dollars for Essential. We then distribute overall under around fifty percent of what we ex…
4.9 Soundbite | “Soundtrack Unlimited” - the World’s First On-Demand B2B Music Streaming Product. | Ola Sars, Soundtrack Your Brand
Ola Sars: "We opened up that opportunity to anyone to also be as interactive as they possibly can if they want to play over the weekend or 100 times in a row. It allows them to do anything they want …
4.10 Soundbite | The Real Pivotal Moment for the Music Industry is the Day we Can Prove In-Store Sales. | Ola Sars, Soundtrack Your Brand
Ola Sars: "We'll be unlocking incredible value for the music industry. In order to do that you need to build sophisticated technology that can react in real time, and work with sales figures and in r…
4.11 Soundbite | How Music Can Help Your Store under the Pandemic. | Ola Sars, Soundtrack Your Brand
Ola Sars: "I think it's even more important now when, if your business is open, if you're fortunate enough to be in a location where you're actually in business still partially or fully that the musi…
4.12 Soundbite | Audio Revolution in the Public Domain is the Next Hit- Audio Messaging and Audio Research. | Ola Sars, Soundtrack Your Brand
Ola Sars: "What Spotify is now doing with podcasts is kind of going beyond music. There's an audio extension as well into the public domain that might go beyond music. For me that's very interesting,…
3. Full Episode | Sound Leadership – How to Grow Brands, Leaders and Teams with the Power of Music Creation. | Dr. Johannes Coloma-Flecker, Sound Leadership
My guest today is my new friend Dr. Johannes Coloma-Flecker We were introduced to each other through our common friend Kevin Perlmutter. Johannes is a leading voice in music thinking for personal and…
3.1 Soundbite | The Autumn Leaves Performance | Dr. Johannes Coloma-Flecker, Sound Leadership
"Autumn Leaves" is a popular song and jazz standard composed by Joseph Kosma with original lyrics by Jacques Prévert in French".
Born and raised in Austria, Johannes has lived and worked in Switzerlan…
3.2 Soundbite | Music is What Feelings Sound Like. | Dr. Johannes Coloma-Flecker, Sound Leadership
Dr. Johannes Coloma-Flecker: "This universal language has that feeling to it. Music allows us to connect directly. We don't need to translate it. We don't need to wait for it. We immediately feel it …
3.3 Soundbite | The Influence of Music on Brand Personality | Dr. Johannes Coloma-Flecker, Sound Leadership
Dr. Johannes Coloma-Flecker: "My research question was, "How does music fit if we link music to specific parts of brand personality?Would this fit help us perceive the brands better than we would do…
3.4 Soundbite | Music Acts as an Amplifier for Spoken Language. | Dr. Johannes Coloma-Flecker, Sound Leadership
Dr. Johannes Coloma-Flecker: "So depending on what we want to say, we can enhance it with minor with major keys, with happy with sad tunes. With slow or high pitch etc. to make it more memorable".
Lis…
3.5 Soundbite | Sonic DNA: from Product to Advertising to Store Experience. | Dr. Johannes Coloma-Flecker, Sound Leadership
Dr. Johannes Coloma-Flecker: "Mastercard is a great example of how they have created a holistic audio identity. So each time you pay with Mastercard you hear their Sound DNA".
Listen to the entire po…