The Negotiation
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.
The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.
- Update frequency
- every 9 days
- Average duration
- 40 minutes
- Episodes
- 248
- Years Active
- 2019 - 2025
Jacob Cooke | 11/11 2021 - A look ahead to the world's largest shopping day of the year
Topics Discussed and Key Points:
● Trends that shaped consumer behaviour in 2021
● How different categories have fared over the past year
● How consumer trends have evolved in the past 18…
Jia Wang | Canada / China Relationship - The Past, The Present, & The Future
Topics Discussed and Key Points:
● The focus of the China Institute
● How the Canada-China relationship has evolved since the 1950s
● How China and Canada may recover from their strained …
Freddie Bacon Part 2 | Snowboard Academy Growth & Why Technology Could Be The Key To Increasing Ski Resort Revenues
Topics Discussed and Key Points:
● How Freddie is working with Burton Snowboards to create a network of snowboard academies in China
● How technology is being used to improve and scale snowbo…
Freddie Bacon Part 1 | The Culture & Growth Tactics Of Snow Sports In China
Topics Discussed and Key Points:
● Running snowsports schools in China compared to the West
● Chinese parent-child dynamics at snow sports schools and how instructors can manage expectations
●…
Rui Ma Part 2 | China Tech Headed West & Understanding The Phenomenon 'Lookism'
Topics Discussed and Key Points:
● Trends taking place in China that may soon quickly spread to the rest of the world
● Why offline retail continues to prevail in the West
● How views tow…
Rui Ma Part 1 | The Tech Buzz Of China
Topics Discussed and Key Points:
● Rui speaks on her work with the Tech Buzz China podcast and community
● How accurate is the data we are getting today from the fundraising world in China?
● …
John Kaller | The Evolving KOL And Influencer Market In China & Unpacking The Future Of Artificial Intelligence
Topics Discussed and Key Points:
● How changes in China’s economy and business landscape over the last four years influenced John’s work
● Challenges faced by foreign versus local Chinese sta…
Elijah Whaley | KOLs & The Influencer Marketing Industry Of China
Topics Discussed and Key Points:
● How Key Opinion Leaders (KOLs) have evolved over the past five years
● Co-founding one of China’s top-ranking beauty KOLs, Melilim Fu
● The team behind …
Justice Hampton | Merchandising In The Digital Era & How To Do It Effectively In China
Topics Discussed and Key Points:
● How has merchandising transformed in the age of eCommerce?
● Justice’s typical day as Director of Merchandising at WPIC
● Examples of companies that exe…
Mark Dreyer | Bolstering National Pride Through Sports Performance on the Olympic Global Stage
Topics Discussed and Key Points:
● The economic, cultural, and athletic impact that the 2008 Beijing Olympics had on China
● China’s reaction to the 2020 Tokyo Olympics
● China’s expectat…
Elaine Ann | Defining UI, UX & CX for China, and the Importance of "Xperience Innovation"
Topics Discussed and Key Points:
● Working in the APAC market
● The differences between UI, UX, and CX
● What is “product-market fit” and how do you know if you’ve achieved it?
● Why …
Gregory Prudhommeaux | Food Tech in China & The Impact of the Spiking Health & Wellness Industry
Topics Discussed and Key Points:
● A description of the Shanghai startup scene today and how it compares to France’s and the U.S.’s
● What it is like to be a foreign entrepreneur in China
● …
Angela Zhang | Chinese Antitrust Exceptionalism & The China's Tech Duopoly
Topics Discussed and Key Points:
● What exactly is “antitrust” and why is it so important in the relationship between business and government globally?
● What has China’s relationship with an…
Zak Dychtwald, Part 2 | China's Youth - A Restless Generation Changing The World
Topics Discussed and Key Points:
● What brands can do if they want to succeed in China among the millennial and Gen-Z cohort
● Major events that have impacted Chinese millennials similar to t…
Zak Dychtwald, Part 1 | The Identity of China's Millennial Generation
Topics Discussed and Key Points:
● Who are China’s millennials, and how do they differ from millennials in the Western world?
● The downstream effects of the one-child policy on today’s marke…
EPISODE 100 | Featuring His Excellency, Dominic Barton, Ambassador of Canada to the People’s Republic of China, with Executive Director at the CCBC, Sarah Kutulakos
Ambassador Barton Topics Discussed and Key Points:
● The major trends witnessed by Ambassador Barton in China since the early 2000s
● What lessons should the West learn from China’s drastic g…
Joseph Constanty | Urban Mobility and Growing the World's Largest Smart Scooter Company Globally
Topics Discussed and Key Points:
● Joseph reminisces on his time in Beijing during its “up-and-coming” days in the early 2000s
● How differently entrepreneurship was regarded in China from 20…
Andrew Sigfrids | Architecture and Design - In China & For China
Topics Discussed and Key Points:
● Opportunities in architecture and design within China
● How the design space in the West differs from that of China
● Design trends in China today and p…
Sam Michael | Pollution and Air Purification in China, & How to Nurture Strong Business Relationships in Asia
Topics Discussed and Key Points:
● Recent and potential developments in the Chinese business world
● Air quality and pollution in China
● Key mistakes that Western organizations make when…
Jacob Cooke | China's Economic Recovery, Live-Commerce, JD Logistics' IPO, & the 6.18 Shopping Bonanza Forecast
Topics Discussed and Key Points:
● The state of COVID in China going into the second half of 2021
● Why a work-from-home culture is probably not the future for China
● How consumer trends…