The Negotiation

In this episode of The Negotiation podcast, we continue our conversation with Charles Lavoie. We talk about creativity and the role it plays in APAC marketing. Charles is the VP of Creative & Head of…

In this episode, we're thrilled to welcome Jacob Cooke to the show. As the CEO of WPIC Marketing + Technologies, Jacob is the perfect guest to discuss what’s going on in Asia right now, and how brand…

In this episode of The Negotiation, we welcome back Charles Lavoie to talk about creativity and its role in APAC marketing. Charles is the VP of Creative & Head of Creative Labs at WPIC Marketing & T…

In recent years, the Asia-Pacific (APAC) region has emerged as one of the fastest-growing economies in the world, with countries such as China, India and Japan leading the way. They have been develop…

Over the past decade, businesses have witnessed an incredible evolution in how people communicate. Along with this shift came innovations and technologies that changed the way we interact with one an…

The recent unprecedented growth of Chinese brands, most of them being start-ups, has become one of the hottest topics in business and marketing. The growth of Chinese brands is starkly contrasting wh…

The truth is there’s a lot more to China than just Alibaba. Getting your business in China can be a challenge. It is not like other countries where you can open up a shop around the corner, with time…

The APAC region is witnessing the most exciting innovation of recent times. Technology platforms and disruptive business models are entering industries traditionally dominated by incumbents. Traditio…

Entrepreneurship in Japan fits the definition of the word ‘entrepreneur’. Japanese culture is one that can be described as ‘wabi-Sabi’, which literally means "frugal, simple, and expressed in a refin…

The future of omnichannel retail in Asia is inspiring. With the barriers to omnichannel integration falling, consumers are more comfortable switching channels and purchasing goods online, while retai…

APAC has been a hotbed of e-commerce innovation for some time, with companies like Alibaba, Amazon, and Tencent leading the way. But where does this leave traditional retailers? And what's next for t…

Topics Discussed and Key Points:

●      Being a news anchor for CNN Japan

●      How foreigners can partner with Japanese companies or government entities

●      Managing influencer marketing for 3Minut…

Topics Discussed and Key Points:

●      The type of advertising that resonates with Japanese consumers

●      Marketing lessons learned after working at Grey Group from 1988-1991

●      Ecommerce in mid…

Topics Discussed and Key Points:

●      Leading Disney in Japan

●      Growing Baroque Japan Limited

●      Common branding mistakes made in Japan by foreign companies

●      How COVID-19 impacted the Ja…

Topics Discussed and Key Points:

●      Launching Gap in Japan in 1994

●      Growing a retail brand in the pre-eCommerce economy of Japan

●      Recruiting the first management team for Gap in Japan

●  …

Topics Discussed and Key Points:

●      How Tod's Japan developed from 2001 to 2007

●      The importance of brick and mortar retail in the early-to-mid-2000s

●      The Japanese perception of European …

Topics Discussed and Key Points:

·       Ricky’s experience working with the Japanese market.

·       Adapting to the new normal.

·       The benefits of working with local distributors.

·       What it …

Topics Discussed and Key Points:

●      How Bose approached omnichannel sales in Southeast Asia in the early 2010s

●      Bose’s commitment to consistency across resellers

●      How much control Micros…

Topics Discussed and Key Points:

·       Covid and its effects on Direct-to-Consumer.

·       Online consumer strategies in APAC versus in North America.

·       How to measure success in retail.

·      …

Topics Discussed and Key Points:

●      Helping Rockport and The Body Shop grow across the APAC region in the 1990s and early 2000s

●      Marketing to a demographic that you are not a part of

●      Ma…