The Negotiation
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.
The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.
- Update frequency
- every 9 days
- Average duration
- 40 minutes
- Episodes
- 248
- Years Active
- 2019 - 2025
André-Philippe Chenail | The Multi-Sentimented Business Landscape in China and Their Leap Forward in Sophistication
We start out this podcast asking AP about his transition through the CCBC organization and why they’ve needed to scale so rapidly lately in both services and locations in China and across Canada. He …
Jacob Cooke | Singles Day, November 11th, the Largest Shopping Day of the Year
Today on The Negotiation, we talk with Jacob Cooke, co-founder of WPIC Marketing and Technologies. Jacob gives some expert advice for companies who are preparing for China’s Singles Day, also known a…
Michael Zakkour | Explaining "New Retail" and Cultural Dexterity in the Chinese Market
Today on The Negotiation, we talk with Michael Zakkour, Vice President of Asia and Digital International for Tompkins International, a global consulting firm focused on digital commerce, retail, and …
Phillip Beck | Look-a-Like Data, Managing Bad PR, and Capability Mapping
Philip discusses the value of gathering data to create lookalike audiences in order to predict consumer interests and buying habits, and in the process eliminate wasteful manufacturing costs. He give…
Jacob and Joseph Cooke | Big Data in China and Branding Through Experience not Presence
Jacob and Joseph talk us through the beginnings of WPIC and how operations are handled between their original office in Vancouver and their current head office in Beijing. They discuss how company br…
Amanda Liu | Data, Analytics, and China's Social Media Landscape
For Amanda, who is involved in the client support side, gaining a deeper understanding of their experiences and identifying potential needs for their product is of the utmost importance. Amanda also…
David Sullivan | Winning and Losing in China
In this, our first-ever episode, we talk with David Sullivan, Managing Partner at Deo Navillus Global Solutions, about winning and losing in China, and what every brand needs to take care of on the h…
The Negotiation With Todd Embley
The host of The Negotiation, Todd Embley, breaks down what the show is all about and what you can expect to learn in this intriguing new podcast series brought to you by WPIC Marketing & Technologies…