The Negotiation
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.
The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.
- Update frequency
- every 9 days
- Average duration
- 40 minutes
- Episodes
- 248
- Years Active
- 2019 - 2025
Cynthia Dearin On How To Take Your Brand Global
In this episode of The Negotiation Podcast, Todd Embley interviews Cynthia Dearin, founder of Dearin and Associates, who shares her unique career journey from diplomat to management consultant. She d…
Unlocking Japan: E-Commerce Strategies and Insights with WPIC’s Anton Lapunov
In this episode of The Negotiation podcast, host Todd Embley sits down with Anton Lapunov, WPIC’s Key Account Manager and Strategy Lead for Japan. Anton shares his extensive experience and insights i…
Navigating China's Health Products Market with Jeff Crowther
In this episode of The Negotiation podcast, Todd Embley talks with Jeff Crowther, Executive Director of the Health Products Association - China (HPA-China). Jeff shares his insights into the dynamic …
Jacob Cooke on China's Singles Day Shopping Festival
In this episode of The Negotiation, Todd Embley speaks with Jacob Cooke, co-founder and CEO of WPIC Marketing and Technologies, about the recent Singles Day shopping festival in China. They discuss t…
China Ecommerce Strategies for Australian and New Zealand Brands, with Pier Smulders
In this episode of The Negotiation, Todd Embley interviews Pier Smulders, a digital and e-commerce expert with extensive experience in the Chinese market. They discuss the evolving landscape of e-com…
APAC Expansion Lessons from Footwear Industry Veteran, Ken Daley of Joybees Footwear
In this episode of The Negotiation podcast, host Todd Embley interviews Ken Daley, the CEO of Joybees Footwear. Ken shares insights from his extensive career in the footwear industry, discussing his …
Unlocking the APAC Nutraceutical Market with Daniel Mabey
In this episode of The Negotiation podcast, host Todd Embley is joined by Daniel Mabey, Asia President of the United Natural Products Alliance. Daniel shares his expert insights into the rapidly grow…
China E-Commerce Strategies for UK Brands with Antoaneta Becker
In this episode of The Negotiation podcast, Todd Embley sits down with Antoaneta Becker, Director of Consumer Economy at the China-Britain Business Council, to delve into China's dynamic and ever-evo…
Mike Todd's Blueprint for Australian Brands Going Global
In this episode of The Negotiation podcast, host Todd Embley is joined by Mike Todd, a seasoned expert in international business development with a rich history of helping consumer brands expand into…
Marlene Sharp On The Rising Popularity Of East-Asian Entertainment Franchises
In this episode of The Negotiation podcast, Todd Embley hosts Marlene Sharp, an entertainment executive known for her role in globalizing Japanese game franchises like Sonic the Hedgehog. Throughout …
Darren Touch on the Future of Canada-China Relations
In this episode of The Negotiation, Darren Touch, founder and CEO of the Canada China Forum, discusses his interest in international relations with China and his experience as a Schwarzman Scholar at…
Olympic Recap: Team China's Performance in Paris with Mark Dreyer
In this episode of The Negotiation podcast, we take a look back at the Paris 2024 Olympics with Mark Dreyer, the preeminent analyst of China's sports scene. Mark, a seasoned China sports reporter, de…
Ed Sander Part 2 | A Deep-Dive Into Alibaba, JD, Douyin, and Little Red Book
In this second installment of our engaging dialogue with Ed Sander on The Negotiation podcast, host Todd Embley continues to explore the dynamic and rapidly evolving landscape of China's digital tech…
Ed Sander Part 1 | The Meteoric Rise of Pinduoduo and Temu
In this episode of The Negotiation podcast, host Todd Embley is joined by Ed Sander, a renowned analyst specializing in China's digital technology landscape. In the first part of this two-part conver…
Crafting Digital Brand Esperiences in APAC, with Jason Ang
In this episode of The Negotiation podcast, host Todd Embley is joined by Jason Ang, Co-founder and CEO of CONTEN.T, a forward-thinking agency dedicated to crafting digital experiences for global bra…
Unpacking New Trends in Australia-China Relations with Dr. Benjamin Herscovitch
In this episode of The Negotiation podcast, host Todd Embley welcomes Dr. Benjamin Herscovitch, a Research Fellow at the Australian National University's School of Regulation and Global Governance. D…
How Santander Navigator is Helping British Brands Grow in APAC, with Alex Phillips
In this episode of The Negotiation podcast, host Todd Embley is joined by Alex Phillips, the China Corridor Director for Santander UK. Alex shares insights into the evolving trade relationship betwee…
Zarina Kanji on Leading WPIC in Europe, Growing UK and European Brands in APAC
In this episode of The Negotiation podcast, host Todd Embley sits down with Zarina Kanji, WPIC’s newly appointed Managing Director for the UK and Europe. Zarina shares insights into her career, the e…
How Norway's Fjorda Made a Splash in China's Supplement Market with Co-founder and CEO Maren Steinnes
In this episode of The Negotiation podcast, host Todd Embley welcomes Maren Steinnes, Co-founder and CEO of Fjorda, the innovative Norwegian supplements brand that has made a significant impact on th…
Loud Quitting and Quiet Luxury, Ralph Lauren and Chanel Earnings, Miniso and Florasis Expansion, and China's Fashion Trends with Jing Daily's Julienna Law
In this episode of The Negotiation podcast, host Todd Embley sits down with Julienna Law, Managing Editor at Jing Daily, to discuss the current state of luxury brands in China, evolving fashion trend…