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The Negotiation - Podcast

The Negotiation

Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.

The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.

Sales Business Marketing Management Technology
Update frequency
every 9 days
Average duration
40 minutes
Episodes
248
Years Active
2019 - 2025
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Mastering Marketing On Xiaohongxu (Little Red Book), with Olivia Plotnick, Founder of Wai China

Mastering Marketing On Xiaohongxu (Little Red Book), with Olivia Plotnick, Founder of Wai China

In this informative episode of The Negotiation podcast, host Todd Embley is joined by Olivia Plotnick, the founder of Wai Social and a renowned expert in China marketing. 

 

Since her last appearance o…

00:57:53  |   Thu 23 May 2024
The Pulse of US-China Relations, The Potential Impact of the Upcoming US Election, and Strategies for MNCs to Mitigate Geopolitical Risk, with Joe Mazur of Trivium China

The Pulse of US-China Relations, The Potential Impact of the Upcoming US Election, and Strategies for MNCs to Mitigate Geopolitical Risk, with Joe Mazur of Trivium China

In this engaging episode of The Negotiation podcast, host Todd Embley sits down with Joe Mazur, Senior Analyst at Trivium China, a research firm specializing in China’s politics and economy. 

 

Based i…

00:36:47  |   Fri 17 May 2024
Rwandan Coffee in China; Bringing Global Brands onto Tmall; Indonesian E-commerce Boom and more, with Dean Diabate

Rwandan Coffee in China; Bringing Global Brands onto Tmall; Indonesian E-commerce Boom and more, with Dean Diabate

In this episode of The Negotiation podcast, host Todd Embley is joined by Dean Diabate, an expert in the world of China e-commerce and Africa/EU-China trade relations. 

 

From his early career beginnin…

00:53:14  |   Wed 08 May 2024
Australia China Business Council CEO Tom Parker on Warming Bilateral Ties

Australia China Business Council CEO Tom Parker on Warming Bilateral Ties

In this episode of The Negotiation podcast, host Todd Embley is joined by Tom Parker, National CEO of the Australia China Business Council (ACBC), for an insightful discussion on the evolving dynamic…

00:34:24  |   Mon 22 Apr 2024
Head of Global Marketplace ROW @ Coupang - Gerald Hoe | Navigating South Korea's E-commerce Boom

Head of Global Marketplace ROW @ Coupang - Gerald Hoe | Navigating South Korea's E-commerce Boom

In this episode of The Negotiation podcast, host Todd Embley welcomes Gerald Hoe, Head of Global Marketplace ROW at Coupang, one of South Korea's premier e-commerce platforms. 

 

With its customer-cent…

00:21:39  |   Mon 25 Mar 2024
The APAC Playbook | Red Phoenix's Guide to Growing Western Sports Properties in APAC

The APAC Playbook | Red Phoenix's Guide to Growing Western Sports Properties in APAC

In this episode of The Negotiation podcast, host Todd Embley is joined by Leif Rogers and Gino Gordon of Red Phoenix Entertainment, a sports marketing agency facilitating the expansion of North Ameri…

01:01:02  |   Wed 06 Mar 2024
Justin Downes - President @ Axis Leisure Management | The Booming Ski Industry In China

Justin Downes - President @ Axis Leisure Management | The Booming Ski Industry In China

Global skiing participation is on the decline—but in one crucial market, skiing is perhaps the hottest recreational pastime, with millions of people taking up the sport in the last few years. 

 

That m…

00:44:06  |   Wed 28 Feb 2024
Mark Dreyer, Founder of China Sports Insider | Messi Drama in HK, F1 Is Back in Shanghai, Women's Tennis, the Skiing Boom, and All Things China Sports

Mark Dreyer, Founder of China Sports Insider | Messi Drama in HK, F1 Is Back in Shanghai, Women's Tennis, the Skiing Boom, and All Things China Sports

In our latest episode of The Negotiation podcast, we're excited to welcome back Mark Dreyer, a luminary in the world of sports in China. 

 

With the Paris Olympics on the horizon, Mark gives us a sneak…

01:01:24  |   Thu 22 Feb 2024
Crystal Tai - Senior Managing Editor @ Jing Daily | Canadian Brands Enjoying Success in China (and Why) & The Top Chinese Fashion Trends For 2024

Crystal Tai - Senior Managing Editor @ Jing Daily | Canadian Brands Enjoying Success in China (and Why) & The Top Chinese Fashion Trends For 2024

In this episode of The Negotiation podcast, we're excited to have Crystal Tai, Senior Managing Editor at Jing Daily, rejoin us for a deep dive into evolving fashion and lifestyle trends in China. 

 

Ji…

00:35:52  |   Wed 14 Feb 2024
Filip Zieliński | China's EV, Education, & Start-up Landscapes

Filip Zieliński | China's EV, Education, & Start-up Landscapes

In this episode of The Negotiation, Todd sits down with Filip Zieliński, a seasoned entrepreneur and long-time China resident with a wealth of experience across various industries, including green en…

00:48:13  |   Wed 07 Feb 2024
Charles Lavoie - Head Of Creative Labs @ WPIC | Douyin & The New China Playbook For Brands

Charles Lavoie - Head Of Creative Labs @ WPIC | Douyin & The New China Playbook For Brands

In this episode of The Negotiation, we welcome back to the show, Charles Lavoie, VP of Marketing & Head of Creative Labs at WPIC Marketing & Technologies and longtime guest of the pod.

 

In our convers…

00:52:11  |   Sat 20 Jan 2024
Jacob Cooke, CEO @ WPIC Marketing + Technologies | The 2024 Outlook for PDD, Douyin, Alibaba, & The Chinese Consumer

Jacob Cooke, CEO @ WPIC Marketing + Technologies | The 2024 Outlook for PDD, Douyin, Alibaba, & The Chinese Consumer

We dive into the evolving e-commerce and consumer trends in China for 2024, starting with analyzing the performance and tactics of leading e-commerce giants like Douyin, Pinduoduo, Taobao, and Tmall.…

00:17:25  |   Wed 10 Jan 2024
Andrew Methven | The Importance of Understanding Mandarin's History As a Language

Andrew Methven | The Importance of Understanding Mandarin's History As a Language

In this episode of The Negotiation, we are thrilled to feature Andrew Methven, author of the Slow Chinese newsletter, one of the leading resources for keeping up to date with modern Mandarin language…

00:53:49  |   Wed 13 Dec 2023
Claire Urry | Expanding Trade & Investment Between UK And China

Claire Urry | Expanding Trade & Investment Between UK And China

In this episode of The Negotiation, we're delighted to speak with Claire Urry, Chief Commercial Officer at the China-Britain Business Council (CBBC), the premier British organization dedicated to fos…

00:41:33  |   Wed 06 Dec 2023
Denni Hu | Singles' Day, China's Fashion Trends, & The Rise of Chinese Designers

Denni Hu | Singles' Day, China's Fashion Trends, & The Rise of Chinese Designers

In this episode of The Negotiation, we sit down with Denni Hu, a Shanghai-based journalist for Women's Wear Daily (WWD), a premier fashion industry publication.

 

Our discussion with Denni covers a ran…

00:50:23  |   Tue 28 Nov 2023
Heidi Dugan | The Australian Prime Minister's Visit To China, Warming Australia-China Relations, CIIE, & Singles Day

Heidi Dugan | The Australian Prime Minister's Visit To China, Warming Australia-China Relations, CIIE, & Singles Day

In this episode of The Negotiation, we are delighted to feature Heidi Dugan, Chair of the Australian Chamber of Commerce in Shanghai (AustCham). 

 

Heidi joins the show at a critical juncture in Austra…

00:43:09  |   Fri 17 Nov 2023
Jing Zhang, Global Editor in Chief @ Jing Daily | China's Luxury Consumption Landscape In 2023

Jing Zhang, Global Editor in Chief @ Jing Daily | China's Luxury Consumption Landscape In 2023

In this episode of The Negotiation, we're thrilled to feature Jing Zhang, a renowned fashion journalist and consultant. Jing currently serves as the Global Editor in Chief of Jing Daily, the leading …

00:22:09  |   Fri 03 Nov 2023
Our 200th Episode Featuring Jacob & Joseph Cooke

Our 200th Episode Featuring Jacob & Joseph Cooke

Welcome to our landmark 200th episode of The Negotiation Podcast! The last four years have been rich with meaningful discussions, profound insights, and memorable moments—and we’re excited about what…

00:25:31  |   Thu 26 Oct 2023
Noah Fraser, Canada China Business Council Managing Director, China | Opportunities & Challenges For Canadian Business In China

Noah Fraser, Canada China Business Council Managing Director, China | Opportunities & Challenges For Canadian Business In China

We are excited to welcome Noah Fraser to this episode of The Negotiation. Noah is based in Beijing, serving as Managing Director, China, for the Canada China Business Council (CCBC). 

 

In our conversa…

00:52:24  |   Fri 20 Oct 2023
Jacob Cooke, CEO & CoFounder @ WPIC Marketing + Technologies | Golden Week Consumption Boost, Singles' Day Projections, & South Korea Expansion

Jacob Cooke, CEO & CoFounder @ WPIC Marketing + Technologies | Golden Week Consumption Boost, Singles' Day Projections, & South Korea Expansion

In this episode of The Negotiation, we are delighted to welcome back Jacob Cooke, Co-Founder and CEO of WPIC Marketing + Technologies

 

In our conversation with Jacob, we talk about the consumption s…

00:18:37  |   Thu 12 Oct 2023
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