The Negotiation
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.
The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.
- Update frequency
- every 9 days
- Average duration
- 40 minutes
- Episodes
- 248
- Years Active
- 2019 - 2025
MJ Park | South Korea’s Booming E-commerce Landscape
In this episode of The Negotiation, we are excited to welcome MJ Park, Key Account Manager at WPIC Marketing + Technologies, to discuss the South Korean e-commerce market.
With over a decade of expe…
Michael Hart, President of AmCham China | US-China Relations, Business Climate Sentiment In China, & China's Appetite For Foreign Direct Investment
In this episode of The Negotiation, we are honoured to welcome Michael Hart, President of the American Chamber of Commerce in China (AmCham China).
In our conversation, Michael discusses his backgroun…
Shai Oster | China & Southeast Asia's Tech Investment Landscape
In this episode of The Negotiation, we are excited to be joined by Shai Oster, a Pulitzer Prize-winning journalist who recently served as Asia Bureau Chief for The Information. Shai previously worked…
Jacob Cooke, CEO @ WPIC Marketing & Technologies | Why WPIC Is So Bullish On The Chinese Consumer
In this episode of The Negotiation, we are delighted to welcome back Jacob Cooke, Co-Founder and CEO of WPIC Marketing + Technologies. Jacob is based in Beijing where he oversees the China and broade…
Su Cheng Harris-Simpson | Empowering Women in Business in China and Beyond
In this episode of The Negotiation, we are delighted to speak with Su Cheng Harris-Simpson. Su Cheng is the visionary founder of the Women Empowerment Council (WEC), an organization dedicated to prom…
Michel de Rijk | Why Now Is The Time To Be Bullish On China & The Impact Of AI On The World Of Advertising
In this episode of The Negotiation podcast, we are joined by Michel de Rijk.
Michel is an esteemed marketing executive who has held leadership posts at some of the world’s largest agencies, most rec…
Yaling Jiang, Founder of "Following The Yuan", Part 2 | US-China Cultural Similarities, "Facekinis", Coffee, and the 'Wellness' Boom
This episode of The Negotiation podcast is part two of our discussion with Yaling Jiang, Founder of "Following the Yuan," a popular newsletter focused on Chinese consumers. Before launching her own n…
Yaling Jiang, Founder of "Following The Yuan" | The Reception Of The Barbie Movie In China & Newsletter-Based Journalism
In this episode of The Negotiation Podcast, we feature part one of our conversation with Yaling Jiang, Founder of "Following the Yuan," a popular newsletter focused on Chinese consumers. Before launc…
Crystal Tai, Senior Managing Editor @ Jing Daily | The Fashion, Culture, & Lifestyle Trends Shaping Consumption In China
In this episode of The Negotiation, we are delighted to be joined by Crystal Tai, Senior Managing Editor at Jing Daily, the leading media platform focused on luxury, retail, lifestyle, and digital co…
Simon Torring, CoFounder of Cube Asia | The SE Asia Ecommerce Platform Battle Between Lazada, Shopee, & How TikTok Shop Is Emerging As A Legitimate Contender
In this episode of The Negotiation podcast, we are delighted to feature Simon Torring on the show. Simon is a distinguished professional with a multifaceted background in the field of online retail. …
Qin Chen, Managing Editor @ TechNode | China's Booming EV Industry, AI Advances, & Why Meituan Won't Be Dethroned In The Local Life Services Vertical
In this episode of The Negotiation podcast, we speak to Qin Chen, Managing Editor at TechNode, one of the leading media sources on China's technology and startup scene. Qin previously worked as a rep…
Thomas Yeoh | Dissecting The Booming eCommerce Landscape In SE Asia
In this episode of The Negotiation podcast, we have the pleasure to sit down with Thomas Yeoh, Managing Director at Baozun Asia, a leading brand e-commerce solutions provider. Thomas has 30+ years…
Marko Tiesmäki | Nokia's Journey In China & Promoting The Finland-China Trade Relationship
In this episode of The Negotiation podcast, we are delighted to speak with Marko Tiesmäki, the China Country Director for Business Finland. Before his current role in promoting trade between Finland …
John Gearing | Lessons Learned Growing The World's Largest Apparel Brands In APAC
In this episode of The Negotiation podcast, we are joined by John Gearing. John is the founder of JBG Consulting & Advisory and a fashion and sportswear executive with extensive experience in retail …
Xiang Chen | Why Expanding Your Brand Into Asia Successfully Requires Data-Centric Insights
In this episode of The Negotiation podcast, we are joined by Xiang Chen. He is the VP of Strategy and Insights at WPIC Marketing + Technologies, a company that provides market data solutions for bran…
Ryan Purkey | Digital Transformation In Asia For Established Industries
In this episode of The Negotiation podcast, we are thrilled to feature Ryan Purkey on the show. Ryan is a seasoned technology executive with over 20 years of diverse leadership experience. Beginning …
Alex Palmer | The Asia Multi-Market Entry Strategy Brands Have Been Waiting For
In this episode of The Negotiation podcast, we are joined by Alex Palmer. Alex is a highly accomplished marketing executive and currently serves as the Executive Vice President at WPIC Marketing + Te…
Jacob Cooke | Japan's Booming E-commerce Market
In this episode of The Negotiation, we are excited to welcome to the program, Jacob Cooke, the Co-Founder and CEO of WPIC Marketing and Technologies. Jacob is usually based in Beijing where he overse…
Kirsten Johnston | Place Identity & Branding Some Of China's Most Iconic Areas
In this episode of The Negotiation podcast, we are joined by Kirsten Johnston, Founder and CEO of JWDK, a brand design firm specializing in cultural and place identity in China. An expert in place br…
Susan Heffernan | Breaking Down The Furniture And Home Decor Industry In China
In this episode of The Negotiation podcast, we are joined by Susan Heffernan on the show. Susan is a strategic advisor for brands in the health, wellness, beauty, and lifestyle sectors. She has a tra…