The Negotiation

Today on The Negotiation, marketing specialist Lauren Hallanan talks about all things digital marketing, influencers, and social media for brands in China. Lauren shares her insights on what platform…

Tom points to social changes as most fundamental to the rapid growth of the Chinese market, particularly with how quick consumers are in adopting new technologies. There are three keys to this change…

The China tech scene has been on the rise for the past decade. However, challenges still exist (and are actually increasing in number) for foreign companies looking to enter China and vice versa.

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Today on The Negotiation, Shawn Graham discusses his transition from a politician in Canada to a business consultant in China. As the 31st Premier of New Brunswick, Shawn participated in a highly suc…

Today on The Negotiation, Doug Pearce discusses the rapid transformation in recent years of the media and advertising landscape in China.

Doug says that the media scene in China “is like nowhere else”…

Today on The Negotiation, William Bao Bean discusses what makes China one of the most competitive markets in the world. He points to the quick adoption of new technologies—particularly artificial int…

Today on The Negotiation, we talk with Bessie Lee, founder of Withinlink. She shares her experience working for WPP, a marketing and communications holding company. She discusses WPP’s challenging jo…

Today on The Negotiation, Elizabeth Campbell discusses her experiences working in marketing communications in the Chinese market. She considers building up her businesses’ digital marketing capabilit…

Today on The Negotiation, Sally Zhang, a certified lecturer at Alibaba Taobao University, gives us a masterclass on the largest company in China today. What impresses Sally the most about Alibaba is …

Today on The Negotiation we speak with Jordan Rosenberg to discuss the world of bitcoin and cryptocurrency with regards to China.
Cryptocurrencies were created around 2007 in the aftermath of the Glob…

We kicked off talking about what the opportunities for global brands in China at a high level. Joseph talks about the rise of the Internet citizen rate that has skyrocketed over the last dozen years,…

Today on The Negotiation, we talk with Mathias Chaillou, Global Head of Strategic Operations at Zenith. He relates his decade-long traditional marketing and, eventually, eCommerce career in China. In…

In this episode I, Todd Embley the regular host, was put on the hot seat and interviewed by Joseph Cooke, CoFounder and President of WPIC Marketing + Technologies. We started the show discussing how …

David and Leif discuss the business they have built helping sports brands enter China and Chinese corporate brands enter the US, the latter of which we dive into a bit more to learn more about how pu…

Milo has a long and distinguished career working with a long list of amazing brands he’s worked with under his belt, so we kicked off the show asking him to discuss the more difficult industries he’s…

After diving into some of Rob’s background in China and learning about some of the products he’s moved into China, he discusses the regulatory environment around health products and how going an ecom…

We started off the show with Alex talking about what Kawo is (the Hootsuite of China), how social media enables brands to help customers make buying decisions, and why in China social media managemen…

The show kicked off with a quick background on how Elliott came to be in China and why he’s now splitting time between Beijing and Bangkok. Drawing on insights gained from his own podcast The China T…

We started off our show with Stephen with an interesting discussion about working in China and adapting to the internet environment there which, as many of you know, can be difficult and slow at time…

We start off talking about Charles’ favorite Chinese company, Nongfu, a bottled-water producer who has, in Charles’ opinion as a branding expert himself, accomplished some incredible branding tractio…