The Negotiation
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.
The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.
- Update frequency
- every 9 days
- Average duration
- 40 minutes
- Episodes
- 248
- Years Active
- 2019 - 2025
Elyse Ribbons Pt. 2 | Navigating Philanthropy, the Arts, and the Corporate World in China
Topics Discussed and Key Points:
● All about the highest-rated nationally syndicated show, Laowai Kandian
● What is Peking Opera
● The world of philanthropy in China
● Being a board m…
Elyse Ribbons, Part 1 | Theater and Cinema in China
Topics Discussed and Key Points:
● What it takes to become truly fluent in another language
● All about Cheeky Monkey Theater and Star Theatre
● Chinese versus Western cinema
● The sp…
Liam Mather | Inside the Beijing Olympic Bubble
Topics Discussed and Key Points:
● Liam’s work in Public Affairs and Communications at WPIC
● Becoming involved with the Olympics
● Looking back at the Beijing Olympics
● The level of…
Zarina Kanji | Health, Wellness and Food in China
Topics Discussed and Key Points:
● Tmall’s International Women's Day
● The most sought-after products among women in 2022
● Trends in the food & beverage space
● Why there is more dem…
Art Dicker | Navigating China's Legal System
Topics Discussed and Key Points:
● The Shanghai/Beijing rivalry
● Companies that are finding success in China
● The nature of legal risk in China versus North America
● How Chinese la…
Kimberly Kirkendall | Global Supply Chain Upheaval & Managing Vendor Relationships in China
Topics Discussed and Key Points:
● How the last 18 months changed the economy forever
● How things have changed in Kimberly’s line of work in China
● What happened to the global supply ch…
Mark Williams | Triumphs, Challenges and Threats: The Politics of the Asia-Pacific
Topics Discussed and Key Points:
● The main thesis of The Politics of the Asia-Pacific
● The biggest evolutions in the Asia-Pacific over the last 15 years
● Relationships between countrie…
Karen Raghavan | The Beauty Market in China
Topics Discussed and Key Points:
● The dynamic between heritage brands and startups
● How consumption patterns for Chinese consumers change when purchasing abroad versus within China
● Co…
Jim Fields | Creative Video as an IPO Marketing Tool in China
Topics Discussed and Key Points:
● About Relay Video
● The typical dynamics between creative agencies and their Chinese clients
● How Relay aims to “create China’s first truly global brand…
Mark Simon | Growing Hockey in China
Topics Discussed and Key Points:
● China’s hockey culture versus that of America
● How China’s youth is typically introduced to hockey
● Hockey leagues and training programs available for…
Cameron Wilson | The Future of Football (Soccer) in China
Topics Discussed and Key Points:
● China’s football landscape
● Why football has a more active fanbase than basketball in China
● Grassroots football in China
● How prioritization of …
Alvin Wang Graylin | The China President of HTC Talks VR & Metaverse
Topics Discussed and Key Points:
● China’s consumer PC market in the early-to-mid-90s
● Why many companies struggled in the 90s while Intel thrived
● Building the Chinese social networkin…
Michael Zakkour | 5 NEW DIGITAL’s Predictions For 2022 In China
Topics Discussed and Key Points:
● Major trends across China eCommerce and consumer behavior in the past year
● Categories that are doing really well in China today
● Non-traditional cate…
Year In Review | The 'Greatest Hits' of 2021
This episode is a look back at all of our podcast guests and the topics we covered in 2020, putting together some of our favorite moments for you into one single episode of goodness. The guests featu…
Craig Smith | The CEO Bringing Burton Snowboarding To China
Topics Discussed and Key Points:
● Snowsports culture in China versus Japan
● Consumers in China’s snowsports industry versus the West’s
● How Burton markets and localizes snowsports in C…
Elsbeth van Paridon | China's Contemporary Fashion & Underground Culture Scene
Topics Discussed and Key Points:
● Contemporary China through the lens of fashion and culture
● The new thinking around fashion and individuality among China’s younger generations
● China…
Rosie Hawes & Carly Ramsey | Assessing Political Risk in APAC
Topics Discussed and Key Points:
● The story behind Control Risks and how it expanded to other markets
● Defining “political risk” and its relevance to businesses in China
● Does the gove…
Jacob Cooke | Exploring and Explaining Another Record-Breaking 11/11 Singles Day
Topics Discussed and Key Points:
● How Singles’ Day performed relative to Jacob’s expectations
● Platforms that will gain traction at next year’s 11.11
● Notable creative or marketing tac…
Steve Hoffman | Startups In China & The Five Forces That Change Everything
Topics Discussed and Key Points:
● Launching Founders Space in China
● Why Steve wrote Make Elephants Fly
● China’s unique (and commonly misrepresented) approach to innovation
● Mento…
Justin Downes | Ski Resort Development & Management In China
Topics Discussed and Key Points:
● Problems that Axis aims to solve
● How Axis helps to develop resorts
● How is China preparing for the 2022 Winter Olympics
● How Axis is preparing f…