The Negotiation
Despite being the world’s most potent economic area, Asia can be one of the most challenging regions to navigate and manage well for foreign brands. However, plenty of positive stories exist and more are emerging every day as brands start to see success in engaging and deploying appropriate market growth strategies – with the help of specialists.
The Negotiation is an interview show that showcases those hard-to-find success stories and chats with the incredible leaders behind them, teasing out the nuances and digging into the details that can make market growth in APAC a winning proposition.
- Update frequency
- every 9 days
- Average duration
- 40 minutes
- Episodes
- 248
- Years Active
- 2019 - 2025
Kseniya Otmakhova | China's 'Socio-Spatial' Set of Challenges
Topics Discussed and Key Points:
● Using the power of design for social impact
● Why Kseniya reframed the Belt & Road Initiative as a “sociospatial set of challenges” in her thesis
● How …
Daphne Tuijn | Deriving Insights and Intelligence From Data In China
Topics Discussed and Key Points:
● Why is it vital for 21st century businesses to focus on data
● Innovations in the data and AI space in China
● What is “growth hacking” and why is it mo…
Greg Turner | Live Sports & Entertainment Venue Management in China
Topics Discussed and Key Points:
● How sports evolved in China over the past 1500 years
● Why team sports have been slower in China
● The role that the Chinese government plays in sports
●…
Benjamin Wahl | The Strategic Business of Sports Solutions in China
Topics Discussed and Key Points:
● Marketing a football league in China
● How other EU teams are finding fans in China
● Do foreign clubs have limited time to grow their followings as the…
Charles Lavoie | Staying Consistently Creative in China
Topics Discussed and Key Points:
● Charles’s history doing business with China and his current role at WPIC
● How Charles defines “creativity”
● Maintaining creativity in-house versus out…
Yoann Delwarde | The Art of Sales in China
Topics Discussed and Key Points:
● How Yoann’s work with startups and founders differs from his work with corporate clients
● Clients that Yoann typically works with as a sales trainer
● …
Kevin Hui | Growing the Sport of Hockey in China
Topics Discussed and Key Points:
● The rise in ice hockey’s popularity in China over the past decade
● Does the lack of infrastructure growth for hockey in China limit how much interest the s…
Wendy MacKenzie Pease | Translating Global Marketing Success
Topics Discussed and Key Points:
● How translation technology has evolved over the past 20 years
● The difference between translation and interpretation
● How to train interpreters
● …
Professor Min Ye | The Chinese and Asian Political Economies
Topics Discussed and Key Points:
● The evolution of China’s outbound foreign direct investment
● Is China’s outbound FDI being used primarily for political or economic reasons?
● Where ou…
Jim Dunn | The Future of Building Design, Construction, & Delivery
Topics Discussed and Key Points:
● What are modular buildings and why are they generally stronger than regular buildings?
● Stack Modular’s typical customer
● How developed is the modular…
Chloé Goncalves | Exfoliating China's Cosmetics Industry
Topics Discussed and Key Points:
● A general overview of the cosmetics market in China
● The most popular beauty products in China compared to the rest of the world
● The popularity of li…
Mark Kristofic | The Boom of Winter Sports in China
Topics Discussed and Key Points:
● Factors that developed Mark’s interest in doing business with China
● Building relationships with Xinhua News Agency and Tencent
● The demographics of t…
Bill Tung | Is Fitness Fashion Big in China & Japan?
Topics Discussed and Key Points:
● The explosion of fitness culture in Asia
● Mainland China’s consumer sporting goods market
● Columbia’s brand strategy for the Chinese market
● Diff…
Radley Mackenzie | The Rising Tide of Sports in China
Topics Discussed and Key Points:
● The landscape of sports in China today
● How motivation to go into sports differs between kids in China versus kids in the West
● The development of spo…
Dr. Gang Lu | Building a Tech Media Empire in China
Topics Discussed and Key Points:
● How Gang Lu became the founder of the premier tech media in the country
● The transition from a competitive to a collaborative startup environment in China
●…
Nabil Sabet | The Future of Workspace Design in China
Topics Discussed and Key Points:
● How workspaces change as people’s work change
● Efficient communication with clients in the design space
● Redefining the purpose of the office
● Di…
Matt Sheehan | Semiconductors & Digital Sector Sub-Cultures
Topics Discussed and Key Points:
● The increasing simultaneous “closeness” and “friction” between California and China
● What makes California special to China as opposed to other U.S. states…
The Year in Review | 2020's Greatest Hits
This episode is a look back at all of our podcast guests and the topics we covered in 2020, putting together some of our favorite moments for you into one single episode of goodness. The guests featu…
Matthew Brennan Part 2 | The Middle Platform & Turning Cringe Into Crave
Topics Discussed and Key Points:
● What is the “middle platform” and how does it benefit ByteDance?
● Other innovations by ByteDance that other companies are trying to imitate
● TikTok ve…
Matthew Brennan pt. 1 | Attention Factory - TikTok & China's ByteDance
Topics Discussed and Key Points:
● How Matthew built a fascination for WeChat and digital innovation in China
● Writing objectively about big tech brands in a country known for heavy censorsh…