The Edward Show

E697: I break down a simple SEO tactic to give your top blog posts and articles more visibility and priority within Google’s search algorithm.

If you have blog posts you know deserve to rank higher o…

E696: One year after the biggest leak in Google’s history, we’re going deep on the 3 most important discoveries - ranking factors Google claimed didn’t influence search... but absolutely do.

In this …

E695: There’s one simple SEO fix that most people skip - and it’s more important than anything else.

In this episode, I explain why this overlooked change matters so much, how I’m applying it to my o…

E694: The full playbook for how to do SEO for a clothing website.

Everything is covered here: - Backlink strategies for clothing brands - beginner to advanced, including directories, targeting fashio…

E693: Does shared hosting - being on a shared IP address / shared server - hurt SEO?

I go over a crazy SEO experiment that tested 20 nearly identical websites - half hosted on shared servers, half on…

E692: Unconventional advice for how to become nasty at SEO.

This isn’t just about being able to rank with SEO - it’s about how to sell and make money.

I start with explaining the why - why would you …

E691: Schema markup - the lie SEO agencies and consultants have been using for the past decade to fearmonger and basically steal money from clients.

I, first, demystify what Schema markup actually is…

E690: A lot of people say SEO doesn’t work anymore. This episode shows otherwise.

Chatbase grew their monthly recurring revenue by $103,000 - and SEO was a huge part of it. They didn’t rank for thous…

E689: People are searching Google now more than ever.

A study last year showed, “Survey: 54% of people look through more search results vs. 5 years ago.”

But are they searching more because they like…

E688: If you frequently publish a blog that isn’t optimized AT ALL, will that hurt your SEO?

I break down the full answer.

Here’s what I cover: - Why publishing a high volume of content, without keyw…

E687: Is AI-generated traffic replacing classic SEO (optimizing for the “10 blue links”) or is this just hype?

I share the Internet’s most insightful thoughts on this and practical advice on how to o…

E686: What does it really take to close and manage million-dollar SEO deals? In this powerhouse episode, we sit down with Yas Haque, the former Head of SEO at Omnicom.

While Yas was at Omnicom, it wa…

E685: Interest in search engine optimization is shockingly at a literal all-time high.

Since December 2024, interest has spiked up.

I share why I believe this is, what to look out for, and what to do…

E684: Jonathan Berthold, a senior executive at SEO data company, Moz, joins the pod! We go deep into one of the biggest questions in digital marketing: Is SEO dead in the era of AI?

Topics for the sh…

E683: Google’s AI overviews took my entire page, rewrote it, and gave it right there in the Google results - the whole thing - so that searchers would not have to click into my page… and I would lose…

E682: How to measure pogo sticking in SEO and how to fix it!

Plus more SEO questions from the audience…

Question 1: Should you change the name of your company and URL if your company name is too comm…

E681: Is blog SEO - doing search engine optimization with a blog and top-of-funnel SEO’d articles - necessary for building topical authority?

Topical authority being how much authority your website a…

E680: The dust has settled on the March 2025 Google Core Algorithm Update. Here’s what actually changed.

In this episode, I break down the biggest winners, losers, and key shifts from the latest upda…

E679: There’s a growing theory that Google is intentionally degrading its search results to drive more ad clicks and revenue. Is this actually true?

I break down a recent rant from a two-decade Googl…

E678: The disavow tool in Google Search Console lets you tell Google to ignore “toxic” backlinks. But is this actually useful in 2025?

I break down whether you should be using the disavow tool, who i…