The Edward Show

E33: Mistakes non-marketers make - brand names.

Frequent mistakes:

• Too long.
• Too hard to spell.
• Too common.

I give you examples of bad brand names from people I know and those I don't.

I tell you w…

E32: Say what you will about the platform, but it won't change the fact that TwitterX Ads are CHEAP right now.

Just like cheap ads when the Google Ad product launched or cheap ads when the Facebook A…

E31: "In NYC yesterday, a gathering of thousands for Twitch streamer Kai Cenat's hyped giveaway got wildly out of hand, leading to injuries and arrests."

I needed to know how this 21-year-old, Kai Ce…

E30: LK99 is a wild hype cycle.

I talk about how friends and I capitalized off the:

• Facebook Libra currency hype cycle.
• Crypto hype cycle.
• Rolling fund hype cycle.

+ how you can get big in material…

E29: Brand equity. It's actually the same as domain authority in search engine optimization. It's very important.

A bunch of dropshippers talking about how they're making tens of thousands in profit …

E28: One of my best episodes so far.

Sam Blond's Champagne Campaigns from his days running sales and revenue at Brex.

Basically send gifts to your target customers. Make gifts proportional to the ann…

E27: How a nomad shepherd from East Turkey became a CPG king in the United States with a net worth of 1.9 billion dollars.

Hamdi Ulukaya, the founder of Chobani, has an utterly ridiculous story with …

E26: Chris Koerner (@mhp_guy) is crushing.

He finds local boomer-run businesses that are:

1. In demand.
2. Not online.

He takes them online, 2x prices, and crushes.

It’s human nature to avoid what we’re …

E25: There’s enormous opportunity taking local boomer-run businesses online. Many of them are not online and refuse to do it as technology makes them uncomfortable.

Chris Koerner (@mhp_guy) is doing …

E24: Specifics perform better in titles and introductions for any type of content. Specifics build intrigue; a lesson from MrBeast.

+ I recently learned not to wait too long to give value in content.…

E23: MrBeast's top advice for creators is to invest more time in ideating a video, article, or any content.

60 minutes of effort put into a mediocre idea is not as good as 60 minutes of effort put in…

E22: Last night I had dinner with an engineer at the New York Times who also throws tech events around the city.

He's now in demand by every big tech company.

He shared how he did this and what he sh…

E21: In 2010, there was a kid at my college with a video game music radio station.

His show had three listeners: myself, his Dad, and an unattended office computer.

Here's how I used 4chan to have hi…

E20: I start today off with some fun stories from around the world of people doing good deeds for me and me doing good deeds for people.

Then I share go-to-market strategies for this podcast which I’…

E19: Caleb Simpson, the TikToker who asks people how much they pay in rent and if he can see their apartments, has a great story!

It's inspiring because Caleb persevered for years, oftentimes living …

E18:  Ten years ago, FouseyTube was:

• Consistently viral on Youtube - I even met him a bunch of times at conferences we were both invited to.
• Making a lot of money.
• Recognized and YouTube famous.

Tw…

E17: FouseyTube is having a major revival.

He's from the Gilded age of YouTube and used to be a viral star.

He became an alcoholic and a jerk, blowing all his money while slowly becoming irrelevant.

…

E16: Here’s what I track: - Everything I go to every day. - Who I meet. - What they do. - My TikTok follower growth. - Where I am. - Misc thoughts I have that are important for me.

This gives me: - A…

E15: Air AI has recently been talked about by the cofounder of Airbnb and many other tech influencers.

This is because they’re going viral from a marketing campaign that anybody can do… alone.

I deep…

E14: If you make that hard decision now, you’ll feel better.

Steve Jobs made hard decisions fast.

Sam Altman says the best founders are decisive and responsive.

Our gut will tell us to do the scary t…