The Edward Show

E777: Are paid backlinks the ultimate SEO shortcut… or a dangerous trap that could tank your rankings?

I break down the heated debate from the SEO community about whether buying backlinks is ever wor…

E776: Most people assume images at the top of a blog post or landing page improve SEO.

In reality, the opposite can often be true.

I explain when images help and when they actually hurt your search p…

E775: 5.5M monthly organic visitors in just 2 months?!

I break down one of the craziest SEO growth stories I’ve ever seen - a site that scaled from ~300K visitors to 5.5M, fueled by smart AI content …

E774: Backlinks are one of the most misunderstood parts of SEO. You’ll often hear that “backlinks are everything” - but that’s simply not true.

I break down when backlinks actually matter, when they …

E773: I break down how to use niche SEO to actually bring an audience to your work.

You’ll hear real keyword examples (like “poetry about sadness” and “short stories in space”) that are wide open on …

E772: LLMs.txt was hyped as the next big thing in SEO - but are AI bots even using it?

I break down fresh research from Adobe’s SEO Strategist, Flavio Longato, that exposes the reality: GPT, Claude, …

E771: Are you still making the biggest SEO mistake of 2025?

It’s surprisingly common, it’s quietly killing rankings, and most marketers don’t even realize they’re doing it.

You’ll discover: - The sub…

E770: My proven SEO strategy for getting free content, earning natural industry backlinks, and increasing branded searches - all while building topical authority in your niche.

This is a repeatable s…

E769: Three powerful marketing exercises that will significantly improve your SEO, boost your copywriting, and strengthen your overall digital marketing results.

These exercises are used by top marke…

E768: A single $6 press release can hijack ChatGPT’s results, Perplexity’s answers, and Google’s AI Overviews - and hardly anyone is talking about it.

I break down a way to influence AI search rankin…

E767: The juiced-up next-level parasite SEO tactic that’s helping marketers rank #1 on Google - fast.

I break down how savvy SEOs are gaming high-authority user-generated content platforms like Reddi…

E766: Real SEO tips and hacks that bring traffic.

I share my favorite underrated SEO strategies from a killer Reddit thread. These tips are weird, creative, and proven to work - from boosting ranking…

E765: Grok seems to be quietly indexing all shared chats by default - as Google is showing them to the world.

I dig into: - How I discovered Grok chats ranking for thousands of keywords on Google - T…

764: Most SEOs believe reciprocal backlinks are worthless. I explain why a small minority believes them to be anything but.

I explain what reciprocal backlinks are, how to do them, what not to do, an…

E763: Are longer page titles better? This is how 200+ character title tags actually boosted Google rankings and improved organic traffic, despite the traditional 60-character limit.

I share SEO case …

E762: I share a link-building strategy for earning hundreds of backlinks by posting photos on Unsplash and Pexels.

You’ll learn: - How one person generated 100-200 backlinks per photo - Tracking wher…

E761: I break down EEAT - Experience, Expertise, Authoritativeness, and Trustworthiness - into simple, actionable steps you can implement today.

Google uses EEAT as a major factor to decide which sit…

E760: A recent discovery shows 110,000 ChatGPT conversations are still available on the Wayback Machine, even after OpenAI's recent actions to deindex shared ChatGPT conversations.

Here’s what we cov…

E759: OpenAI just killed one of the wildest SEO tricks we’ve seen this year - and it happened fast.

For a brief moment, marketers discovered a loophole: by using ChatGPT’s shared conversation feature…

E758: Google’s June 2025 Core Algorithm Update was one of the biggest updates we’ve seen in years.

In this episode, we break down what this update was trying to achieve, who the biggest winners and l…