The Edward Show

E737: We're 11 days into Google’s June 2025 Core Algorithm Update, and the SEO landscape is shifting.

I break down the biggest winners and brutal losses from the update so far.

We’ll cover: - A shock…

736: Can a $5 press release really trick Google’s AI into calling your brand "reputable"? Yes - and today I break down exactly how.

In this episode, I unpack a wild strategy that shows how startups (…

E735: Are you building too many backlinks… or not enough?

I break down exactly how often you should be doing link building - and why most people are getting it completely wrong.

You'll learn: - Why o…

E734: I share how people are trying to manipulate both ChatGPT and Google by creating fake “best of” lists. I walk through a viral LinkedIn post exposing a black hat tactic that's purportedly current…

E733: I break down why Threads might be the next major platform for Parasite SEO - and how you can take advantage of it right now.

Threads.com is spiking in Google traffic after a smart domain migrat…

E732: I break down one of the biggest SEO failures in internet history - how 𝕏 (formerly Twitter) lost billions of clicks by mishandling its URL migration and on-page SEO.

I also show how Threads and…

E731: Cloudflare just declared war on AI. In what might be the biggest AI x SEO development since the launch of ChatGPT, Cloudflare announced it will block AI crawlers by default and launched a bold …

E730: Google’s June core algorithm update is rolling out - and Instagram might be the next big SEO play.

Why? Platforms like Reddit and Instagram offer real-time, high-engaging content that users tru…

E729: Datos - secretly one of the most important companies in the SEO ecosystem. Today’s guest is co-founder and CEO of Datos, Eli Goodman. While many marketers have never heard of Datos, the smartes…

E728: Google just rolled out its June 2025 core algorithm update - and it’s already shaking up the entire SEO landscape.

I break down what’s actually changing, why traffic is dropping, and what we’re…

E727: Nik shares his screen (watch on YouTube: https://youtu.be/wsllqj9wCE8) and walks us through the exact AI workflows he uses to run his podcast, streamline his business, and save dozens of hours …

E726: How to consistently earn backlinks and attract new clients by building visible credibility - even if you're just getting started and have no existing reputation.

The episode breaks down a real …

E725: I break down the 2025 State of Link Building report - a huge new study featuring insights from 518 SEO pros (myself included).

You’ll learn: - Why NoFollow links still matter - The most popular…

E724: I walk you through a ridiculously powerful AI + Google Sheets hack that helped us sort through thousands of keywords to find a high-value keyword opportunity - potentially worth $15K/month - in…

E723: I break down why SEO is still one of the most powerful marketing channels in 2025 - especially when paired with AI and social media.

With fresh Datos data, timeless SEO experiments, and example…

E722: Dominick DeJoy joins the show to break down the 2025 playbook for LinkedIn Ads - what's actually working right now, how to amplify organic content for cheaper CPMs, and the surprising glitches …

E721: Google CEO Sundar Pichai recently appeared on the Lex Fridman podcast and addressed growing concerns about AI search, SEO, and the future of the human-created web.

I break down the key takeaway…

E720: What can we learn from how Ancient Rome mastered public perception?

Historian Gregory S. Aldrete joins the show to break down the surprising sophistication of Roman branding, influence, and pro…

E719: Google just dropped support for 7 niche schema types - including Book Actions, Course Info, Estimated Salary, and more.

In this episode, I break down exactly what that means for your SEO strate…

E718: Image SEO is one of the most ignored parts of search optimization - even by people who’ve been in the game for years. And yet, it affects everything from how your pages rank to how your brand s…