The Edward Show

E717: Everyone's saying SEO is dead. Pages are getting de-indexed en masse, AI Overviews are stealing clicks, and AI content is getting penalized.

So… is the SEO world collapsing?

You’ll learn: - Why…

E716: I break down exactly how I approach keyword research - using competitor data, Google Search Console, and SERP analysis to find high-impact keywords you can actually rank for.

Then, I share some…

E715: A fascinating new discovery about Google’s indexing behavior: if your page hasn’t been crawled in 130 days, it will be removed from Google’s index.

This insight comes from a deep-dive study by …

E714: Alex Moss, Principal SEO at Yoast, joins the show!

We cover everything from AI agents, LLMs, and Google's monopoly risk, to whether link building is dying, and what LLMs.txt really means for co…

E713: Think your homepage should rank for all your top keywords? Think again. In this episode, I break down one of the biggest mistakes I still see SEOs making in 2025 - using the homepage as a catch…

E712: The wildest, weirdest, and most persistent SEO myths floating around the internet - from adding emojis to your meta descriptions to bolding rhyming keywords for “semantic musicality.”

We’re bre…

E711: Thousands of SEOs are reporting a massive drop in indexed pages - starting around May 20th. Is it a glitch? An algorithm update? Or something bigger?

I share my bold theory on why Google is de-…

E710: How do you grow an SEO agency from $0 to 8 figures? James Reynolds, founder of SEO Sherpa, shares just this - exactly how he built his agency from the ground up.

We cover: - How James scaled SE…

E709: Google is de-indexing millions of pages - and SEOs around the world are scrambling to figure out why.

I explain what’s happening with the recent changes to Google’s indexing, which appear to ha…

E708: LLMs.txt files are going viral in the SEO world.

This is a new file type aimed at helping AI tools understand your site better.

But is it worth adding?

I explain exactly what LLMs.txt is, how i…

E707: The top 3 reasons brands are not ranking on Google - explaining the most common SEO mistakes.

Lots of people attribute mistake #3 to mistake #1, it’s not. There’s a top mistake and it’s not wha…

E706: The State of Search 2025 report from Datos and SparkToro just came out. I walk through four of the most eye-opening graphs, sharing what they reveal about how search and content are evolving.

T…

E705: I explain how to choose the right domain name for SEO and what mistakes to avoid.

Topics covered: - Which domains can harm your SEO - How to select a name that allows your brand to grow - Wheth…

E704: Clicks are going down while impressions rise. Google’s AI Overviews are changing how users interact with search results.

I explain what’s happening with “The Great SEO Decoupling,” why many web…

E703: How Hawaiian South Shore, a 30-year-old local surf shop in Honolulu, has built an SEO strategy that helps them rank at the top of Google for hundreds of valuable purchase-intent keywords.

David…

E702: In this episode, I share how SEO can be used to make negative news harder to find. Using parasite SEO and strategic social media publishing, individuals and companies can control what appears a…

E701: Google is penalizing sites for mass AI-generated content. In this follow-up to episode 699, I answer listener questions about Google's scaled content policy, manual penalties, and how to stay s…

E700: I share a simple SEO strategy that helps service businesses drive more qualified traffic and improve rankings with minimal effort.

It centers around using Google Business Profile’s “Products” f…

E699: There are fresh reports that Google has started issuing more manual penalties for websites using large amounts of AI-generated content.

To help you navigate this, I explain what’s happening, ho…

E698: What actually works when doing SEO for healthcare businesses. Whether you're helping a small clinic or a local service provider, this episode covers real steps you can take to improve search ra…