The Edward Show

E677: This is for if you want to stick with something long enough to see results… if you’re seeking the 1% daily improvements that compound A TON over time.

I share what I’ve learned from doing this …

E676: Reddit parasite SEO - using Reddit to rank your brand for your keywords - is attempted by many SEOs and marketers.

But there are two mistakes everybody makes.

The thing is… they’re pretty simpl…

E675: How to make ChatGPT output sound human.

First, I give a high-level prompt to use in your ChatGPT settings.

Then I give words to avoid, the best ChatGPT model for copywriting, what to do about e…

E674: Rand Fishkin joins the pod!

Founder of Moz. Creator of SparkToro. Hugely influential in how millions of people - myself included - approach marketing.

He goes deep on: - The future of SEO in an…

E673: Alphabet stock bombs after Apple says it is reconsidering its $19 billion partnership with Google - using Google as their default engine.

Instead, Apple is considering going with a more AI-domi…

E672: There’s a growing concern among publishers that the party is coming to an end.

That: - Zero-click searches are on the rise because of AI Overviews and Chatbots - Google updates like the Helpful…

E671: Semrush just released a MASSIVE study analyzing 10 million+ keywords to uncover how Google’s AI Overviews are reshaping search in 2025 - and I’m going through the whole thing with you.

In this,…

E670: Feeling overwhelmed by SEO? This is how and what to prioritize when you have limited time!

If you’re struggling with what to do next in SEO - whether it’s backlinks, content, audits - this epis…

E669: My step-by-step method for getting a page that was not ranking on Google to suddenly rank #1.

Works best with pages that are not ranking at all for keywords you are sure they should rank for - …

E668: The #1 thing to do with a new site isn’t building backlinks…

And if you don’t do this thing, it’s going to create huge headaches for you later on.

The top sites put a ton of thought into this, …

E667: Nathan Latka shares a startling 16-month Google Search Console screenshot: his impressions are skyrocketing… but his clicks are decreasing.

This is a real-life example of what happens when Goog…

E666: If you have a page that isn’t ranking at all, which you think should be ranking #1, try this.

I just tried it, and my page went from not ranking at all directly to #1.

March 25, when the change…

E665: How to build backlinks to a new website - the method for 2025.

This is an overview of why backlinks for new websites are so important then: - Three primary ways to build links for a new site - …

E664: A simple step-by-step Reddit Marketing guide that got 5 clients in 2 months - a few tens of thousands to low hundreds of thousands of dollars - again, in two months.

Very straightforward and si…

E663: A comprehensive study from Ahrefs shows AI Overviews in Google Search, despite Google’s claims, DECREASES click-through rate by 34.5%.

And AI Overviews are 99.2% triggered by informational sear…

E662: How to do SEO that gets entire schools, government offices, enterprise companies, school districts, hospital networks, and more as customers and clients.

This is a very unique type of SEO:

SEO …

E661: The legendary Brian Dean did a test.

If he took a page ranking on Google, increased only its page speed, would it rank better?

He took a page with a Google PageSpeed Insights score of 13/100 an…

E660: A short story of a guy who used ChatGPT two years ago to create a #1 ranking article for a competitive keyword. Prior to his AI article, Forbes was ranking #1. Now, 2 years later, he STILL outr…

E659: Creativity in marketing.

Insane examples of it getting: - Money - Press - Hundreds of thousands of SEO backlinks

And a 5-minute exercise you should do to become more creative!

⭐️Sources for thi…

E658: Help a Reporter Out (HARO) has been relaunched with new rules - fully up-to-date. We’re joined by Brett Farmiloe, who just acquired HARO, to explain what’s up and what you need to know.

Brett b…