The Edward Show

E657: SEO has changed a ton since I started learning it over ten years ago.

While it’s still my favorite marketing channel, I would do things completely different if I was learning it today in 2025.

…

E656: Doing SEO in other languages just got so much easier.

This covers: - Why doing SEO in languages aside from English is a total marketing hack. - How to do SEO in other languages (the 20% of thin…

E655: Three accidental successes in my life that led to my companies making money.

First one will make you laugh.

The other two will inspire you.

The reality of business that nobody talks about is e…

E654: Breaking down Shoott’s programmatic SEO (pSEO) pages which rank #1 for keywords like “photo shoot NYC” or “photo shoot Los Angeles.”

Explaining all the elements on their repeatable, templatised…

E653: Google doesn’t just want to show one source or content type for a brand name or brand review. It wants dozens.

It wants different websites, different media (videos, images, text)… and this can …

E652: Three quick (you can do them today) changes to make to your website (overall and sales pages) that will make you more money.

Easy and straightforward.

🎧 Apple Crushed Their Ads So They Learned …

E651: After 7 years building their business, they just hit $10 million annual revenue and $1 million net income. Most founders would’ve quit long before - but they stuck with it.

One of their biggest…

E650: How a language-learning app found a repeatable viral TikTok format and scaled it to 27 faceless accounts, 60,000,000 views, and 800,000 bookmarks.

The format?

Calling out Duolingo’s shortcoming…

E649: Using mass amounts of AI-generated pages on your website for SEO - should you do it?

The SEO subreddit debates this.

I share all the comments - as well as my opinion on each comment - in this g…

E648: Entrepreneurs and marketers will say on TwitterX and Threads and TikTok… “Public relations is dead; it’s worthless. Everybody gets their news from social media now.”

But here’s the thing.

It’s …

E647: A smart, repeatable marketing and product method some entrepreneurs used to quickly spin up an app making hundreds of thousands of dollars in monthly recurring revenue.

And a discussion on how …

E646: An SEO consultant does SEO for his own ecommerce business. He makes a page targeting wholesale buyers at the bottom of the funnel - people looking to purchase now.

This purchase-intent page get…

E645: If you can get results with SEO - maybe you’ve been hit by the Google Helpful Content Update - or maybe not… but you can already rank for keywords AND you’re trying to figure out what to do, th…

E644: Showing exactly how to find lucrative bottom-of-funnel keywords in the travel niche.

Travel SEO at its best.

These bottom-of-funnel keywords are under-targeted and easy to get top positions for…

E643: How Lil Nas X went from college dropout sleeping on his sister’s couch with a negative balance in his Wells Fargo account to breaking Mariah Carey’s record for the most consecutive weeks at No.…

E642: Black hat SEOs and digital marketers are having a field day in local subreddits.

Local subreddits and niche subreddits are far easier to game and do parasite SEO in.

Parasite SEO is using anoth…

E641: Few digital marketers realize this is possible.

Instead of paying for Google Ads targeting competitor-branded keywords, you can make videos that blanket the SERPs.

See what branded keywords com…

E640: Lars Lofgren breaks down the Helpful Content Update penalization on his website, why this happened, and what this says about the state of Google.

We also talk about SaaS marketing, information …

E639: An entrepreneur on Reddit fails over and over again until realizing…

GO WHERE THE CUSTOMERS ARE.

GO WHERE PEOPLE ARE LOOKING FOR WHAT YOU OFFER.

Then the entrepreneur starts succeeding. They sh…

E638: What happens when you spend 5 minutes a day posting to social media, documenting your journey:

Wins, losses, learnings especially, behind the scenes, before and afters of your work, new ideas, …