The Edward Show

E637: Why SEOs need to care about video - and how to grow fast on Instagram.

Instagram, TikTok, and YouTube Shorts rank phenomenally on normal Google Search.

Videos can be made in 5 minutes and rank …

E636: I’m seeing a lot of chatter that Google’s Helpful Content Update killed Programmatic SEO, or you’ll now get penalized for doing Programmatic SEO, or Programmatic SEO goes against Google’s Scale…

E635: A quick, no-fluff recap of Google’s March 2025 Core Algorithm Update - sites that won, methods that lost, and the changes you have to know.

Let’s do this.

𝕏: https://x.com/edwardeachday Threads…

E634: How to optimize pages on a website for location-specific searches that don’t actually have the location in the keyword!

Google is smart and will help out businesses a lot more than they realize…

E633: In an exchange on 𝕏, Elon Musk grants permission to an employee to BRING BACK VINE.

This is after Elon previously said bringing back Vine is being worked on, but he has no interest in TikTok.

T…

E632: A certain type of content is getting HIT. Tanking…

A strategy that has been hot for the last few years is now tanking due to Google’s 2025 March Core Algorithm Update.

Additionally, I share peo…

E631: Blaze Lloyd, 24-year-old founder of Lashiivo, one of the world’s top lash supply brands, comes on the pod! Crazy story:

Started at 16 - Blaze was doing lash extensions out of her parents’ spare…

E630: New answers from Google on an uncertain future for SEO blog operators.

If you do SEO with top of funnel blog content and articles, this is for you.

If you were hit by the Google Helpful Content…

E629: Is targeting low-volume keywords (sub 50 monthly search volume) a good idea?

Is it smart to use your precious resources to go after low-volume keywords vs. mid-to-high-volume keywords?

The SEO …

E628: Three search engine deoptimization stories - how doing messy SEO - actually gets better results.

The first story is targeting low domain authority websites for backlinks rather than high domain…

E627: Last year, exact match domains (EMDs) - domains that have your exact keyword in them - were going viral.

Domains like:

BuyLaptopsOnline .com CheapAirConditioners .com BestRunningShoes .com

This…

E626: New research shows not only is Google NOT dying, it is thriving.

Google Search - up 21% in 2024.

As is Google Images, Google News, and Google Maps.

Meanwhile, ChatGPT and other AI chatbots (Per…

E625: This is what happens if you get bad reviews on Google Maps. They should be avoided at all costs!

+ Other “SEO hacks” from members of Search Engine Optimization subreddit.

This is a fun one, ya’…

E624: Matt Diamante shares how he grew to 250,000+ followers on Instagram with hundreds of millions of views, exclusively making SEO content.

As well as how he does SEO, what he likes, what he doesn’…

E623: Google publicly claimed that text hidden within accordions or tabs or other expandable elements was treated equally as text that is fully visible.

In other words, SEOs and web developers could …

E622: An Entrepreneur Subreddit post from a painting business doing $2 million ARR says something most SEOs miss.

It’s a mistake big enough to result in many lost rankings and so much in missed conve…

E621: Barry Schwartz joins the show to break down Google’s 2025 core algorithm update, which is still rolling out.

Barry Schwartz (aka RustyBrick) is the Founder of Search Engine Roundtable (seroundt…

E620: SEOs are seeing short content outrank long content on Google.

Other SEOs are saying long-form content, like it used to be done, is dead.

This is what’s happening.

💰 Compact Keywords - My SEO Co…

E619: Underrated SEO tactics that are getting people results in 2025.

We have: - Content refreshes - Putting no-traffic content onto new pages - Site audits - Compact Keywords - Forums

This is what t…

E618: Google’s March 2025 Core Update just dropped.

Google announced, “This is a regular update designed to better surface relevant, satisfying content for searchers from all types of sites. We also …