The Edward Show

E617: When getting backlinks to raise the SEO authority of your site and specific pages, what percentage of those backlinks do you want to be exact match anchor text?

What do you want to be LSI - par…

E616: How going after low-traffic backlinks can actually increase rankings on Google!

A user on the SEO subreddit had a client focusing mainly on the raw traffic numbers of the backlinks they were go…

E615: Christopher Panteli has sent over 100,000 link building and public relations pitches to journalists using expert quote platforms.

He uses platforms like Source of Sources, Qwoted, ResponseSourc…

614: Is query counting (counting how many keywords you’re ranking for each month) a valuable activity?

What insights can we get from query counting?

More importantly, is query counting a good measure…

E613: Lots of people are saying Trial Reels are amazing.

Take a viral video, repost it to Trial Reels, it goes viral again.

But what if there’s a way to use this to print money, not just views?

That’…

E612: Matthew Stafford, one of the leading Conversion Rate Optimization (CRO) experts, comes on the pod!

He shares why most landing pages fail and what to do instead.

Most people are only making a su…

E611: In 15 minutes I turned a video that originally got 351 views to a viral video with 2.4 million views.

Everything is a block of stone with a beautiful sculpture inside. Every piece of content, l…

E610: An easy way to boost performance in Google Maps is to have friends and family search your location and use the directions feature to actually go to it.

If a large enough amount of people do thi…

E609: In 2018, Mark Zuckerberg was the biggest villain of the tech world.

Today, he is the coolest CEO in the Silicon Valley.

The PR framework that completely rebranded Mark: R.A.C.E

Here's how it tu…

E608: Legendary SEO, Bill Hartzer, joins the pod!

Bill Hartzer has been in the industry for 25 years and is extremely well known, having shared stages with many other top SEOs.

He is an expert in bla…

E607: Insane SEO facts and strategies from Bill Hartzer on Reddit. These are some crazy things that should not work, but according to Bill, work well.

This ranges from strange internal linking, to PB…

E606: Keida Dervishi of Soulmate Customs joins the show.

23 years old, she makes millions of dollars per year selling relationship jewelry and clothing.

She started her business 4 years ago.

She is a…

E605: Now is the best time to start a personal brand.

1. The limitations with Meta properties have been fixed. You can use an automation to have your content come out to Instagram WITHOUT suppression…

E604: Two bits of SEO guest posting mastery:

1. Do you write for the website you’re guest posting on or the backlink you are obtaining? 2. Is it ever best to write your guest posts in the first perso…

E603: Topical authority in SEO - how trusted your website and brand is on a specific niche.

The more topical authority you have, the more you can rank for competitive keywords within your industry - …

E602: AI Parasite SEO on Medium is insane. Black hat SEOs gaming Google with the laziest content possible.

Tremendous ChatGPT-generated blocks of text spamming the search results - all AI - you could…

E601: I tried to hack Google Images.

I partially succeeded.

But I learned one VERY important thing.

I learned how Google Images operates… what it prioritizes ABOVE ALL ELSE.

This is what I did to hac…

E600: I have a new website, but I can only do three SEO methods for it… what do I choose?

It can be any mix of keyword targeting and link building. Off site, on site, black hat, white hat, link build…

E599: Google writes meta descriptions that have higher click-through rates than what you write. Tons of studies back this up.

So does this mean you should stop writing meta descriptions?

Deeper analy…

E598: How to start, grow, and monetize a newsletter - from Josh Spector, making $20,000+/month with his own newsletter.

He shares the biggest drivers of newsletter growth, what’s most and least impor…