Founder and go-to-market stories from the lens of a world-class marketer.
E578: How I ranked well for ‘SEO Trends 2018’ with my site that was still relatively new.
The TL;DL - I got a head start! But why this worked so well was surprising.
Don’t try to climb the mountain a…
E577: We answer, “Do Fiverr backlinks boost SEO rankings? Does using inexpensive link building packages from Fiverr increase search engine rankings?”
Then, we talk about other link building methods.
…
E576: These are the six principles of sticky ideas. Mark Twain noted, “A lie can get halfway around the world before the truth can even get its boots on.” Meanwhile, people with important ideas, stru…
E575: These are the top ways to appear on the first page of the Google Search results. The tried and tested methods that actually work and get SEO results.
If you haven’t had much success with search…
E574: The five silent killers of startups that founders never admit. This is an expansion of the viral short video I previously made on this.
When startups die, it’s not with a bang but with a whimpe…
E573: Joshua Ryan Schaver (@bagelfinagles on Instagram) shares how he’s made $600,000+ so far from Instagram and TikTok with an in-depth breakdown of his funnel.
He’s using primarily social video and…
E572: This is how the popular newsletter platform, Substack, started, got its first customers and its first investor, and grew.
We cover its go-to-market, marketing strategy, intense attention to cus…
E571: A concise list of the things most people still get wrong about SEO in 2025.
We look at things like intent, topical authority, vanity metrics, monthly search volume, AI SEO, amount of content, c…
E570: HubSpot is losing 80% of its SEO blog traffic, since March 2024. And this is part of a bigger decline started in February 2023.
HubSpot is falling prey to AI chatbots (ChatGPT released December…
E569: How to increase sales and revenue and everything good by selling the benefits and not the features.
You’re naturally in the weeds with whatever you’re doing. You know your niche inside and out.…
E568: This is the secret to growth on Instagram.
1. Post manually through the Instagram mobile app. Don’t use automation tools or views will be suppressed. Instagram doesn’t like shared IP addresses.
…E567: Clickthrough rate (CTR) manipulation with parasite search engine optimization.
Manipulating clicks within Google Search to get your posts on other high-authority websites and platforms to rank …
E566: Mike and Kass Lazerow are serial entrepreneurs and investors best known as the cofounders of Golf.com and Buddy Media, the leading social media marketing platform that sold to Salesforce for $7…
E565: Negative SEO - using spammy SEO practices to harm your competitors’ rankings - is real. I’ve seen it even recently.
This is a story about a well-known experiment in SEO that proved negative SEO…
E564: Huge docket today.
A Gary Vaynerchuk story related to the very special billionaire coming on the show this week.
The Trump Meme Coin that literally just launched.
The TikTok ban, and what to do…
E563: Tripwire funnels - what they are, four examples, how you can use them in your marketing and sales to generate more revenue, and how you can do this fast.
Tripwire funnels are small purchases th…
E562: This teaches how to get on Google Images with images of your choosing - Google Images SEO. It could be images of you, your face, your brand, your product, or whatever you want.
It’s a strategy …
E561: I’m able to consistently go viral with hyper-top-of-funnel content. Validated subject matter.
But how will I use this hyper-top-of-funnel content? Growing my followers is not enough. I want to …
E560: Jason Levin (@iamjasonlevin) is a prolific marketer, builder, and writer. Previously he was Head of Growth at Product Hunt.
He shares insane tactics.
He shares: - His LinkedIn marketing automat…
E559: Go to market stories from 37 billion+ dollar companies.
This episode will answer two questions:
1. How do people hear about your product? 2. Why do they buy it?
This is what’s known as a GTM M…