The Edward Show

E538: This is why Ryan Reynolds turns out so many billion dollar brands, going deep into the marketing that he employs when he buys stakes in companies.

He is the king of billion-dollar brands.

Compa…

537: All the scenarios where you would want to block AI crawlers from accessing your website or certain sections on your website.

Then, exactly how to block these AI crawlers, specifying user agents,…

E536: AI crawlers for generative AI companies like OpenAI or Anthropic or even Meta are REALLY inefficient.

Crazy inefficiencies compared to Googlebot.

And this means there’s actually a decent chance…

E535: Help a Reporter Out (HARO) was a favored tool for digital marketing professionals.

It was great for link-building. It was great for social proof and credibility building. It was great for publi…

E534: POV camera app is making $100,000 per month with a very simple social media marketing strategy.

Faceless content.

Some paid.

Some influencers.

Images, and very few videos. Crazy.

But we’re only…

E533: The Google Site Reputation Abuse Policy was rolled out and repeatedly updated to stop parasite search engine optimization.

Major publishers were violating Google rules in droves, doing affiliat…

E532: I now take up 3 out of 4 of the top spots for my keyword on Google!

All with video SEO.

And even crazier, I called my shot.

On yesterday’s podcast I said I thought I could get the #1 spot in ju…

E531: Crazy discovery. You can outrank an original video on Google with your own edit of it.

Here’s how this just happened to me and how I’ll be doing this in the future.

You can literally find video…

E530: In yesterday's newsletter, I shared a new strategy that has worked unbelievably well for getting TOP social proof… for free.

I received a question back: “How do I use something like this to leg…

E529: Advanced TikTok marketing. Posting multiple videos per day with over 60 accounts.

Creators outsourced to low GDP per capita countries like the Philippines or Georgia.

Strategy being used by doz…

E528: This is how to do Instagram SEO. I’ve posted 775 days in a row, Reels and Images, over 2,500 posts.

Here is how to optimize Instagram so your posts are discovered in Instagram’s native Search a…

E527: YouTube’s new inspiration tab could be one of the craziest SEO and content hacks.

YouTube is literally giving you topics to make videos, podcasts, articles, etc, but especially videos and podca…

E526: Usually, rapidly increasing your backlink velocity in a non-organic way can be dangerous.

This video explains when it is not dangerous to do, with two short examples.

Then, I give a recap of 6 …

E525: The SERPs (search engine results pages) for the most competitive keywords fluctuate A LOT.

This is especially the case for seasonal keywords.

This is how you rank for hyper-competitive seasonal…

E524: The story of an SEO who enhanced a page with a simple linkable asset.

This little trick got the client ranking from position 15 to position 1 in a very competitive niche.

Linkable assets - one …

E523: What do you do when you’re a hyper-niche company in need of backlinks from relevant websites?

First, you exhaust your hyper-niche sites. But that happens fast.

So then - you get generic sites!

…

E522: You have a super high-volume year-specific keyword only searched for a few months.

“In 2025,” “in 2026,” “in 2027.” The keyword increases a year every year.

What’s the most sure-fire way to ran…

E521: This guy went on a 4 month generic anchor text link-building campaign and was able to rank for a keyword in the 90th percentile of difficulty within the credit card niche.

Here’s what you need …

E520: Should you steal content, marketing, and ideas?

I just had a hook for a viral video stolen by the biggest AI TikToker.

I’ve had lots of other stuff stolen too, which benefited the people who st…

E519: Reddit Parasite Search Engine Optimization is a five-dimensional game of chess and so few people are able to think the necessary steps ahead of Google.

But if you do want to think ahead…

If you…